AI / ML Product Manager

Role Description

We are seeking a hands-on AI/ML Product Manager to support the launch of a next-generation loyalty and personalization platform across Advance Rewards (DIY) and Pro Rewards (B2B). This role will lead requirements gathering, business workshops, and product definition, translating AI-driven insights into executable product capabilities for campaigns, segmentation, and customer engagement.

Key Responsibilities

• Lead requirements gathering and structured workshops with Marketing, Loyalty, and Operations teams to define promotions, rewards, campaign needs, and customer journeys (earn, engage, redeem).
• Translate business input into epics, user stories, detailed product requirements, and functional/non-functional specifications.
• Define and operationalize AI/ML use cases, including predictive segmentation and targeting, personalized offers and rewards, and behavioral insights and pattern detection.
• Ensure AI outputs are actionable within marketing campaigns and loyalty experiences.
• Support RFP, vendor evaluation, and build vs. buy decisions.
• Partner cross-functionally with Product, Marketing, Engineering, and Data Science teams to drive delivery.
• Define measurement frameworks including campaign tracking, segmentation performance, and experimentation.

Qualifications

• 5–8+ years of Product Management experience.
• Proven experience leading business workshops and stakeholder sessions.
• Experience converting ambiguous requirements into structured product artifacts.
• Experience with Loyalty, Martech, CRM, or Customer Engagement platforms.
• Experience with AI/ML-driven or data-driven personalization products.
• Strong understanding of customer segmentation, campaigns, and lifecycle marketing.

Requirements

• Agile & Product Tools: Jira, Confluence.
• Product Artifacts: PRDs, Epics, User Stories, Acceptance Criteria.
• Workshop Frameworks: Journey Mapping, JTBD, Capability Mapping.
• Data & Analytics: SQL (working knowledge), segmentation logic, A/B testing.
• SaaS / Martech Platforms: CRM, CDP, Campaign Orchestration tools (Salesforce Marketing Cloud or similar).
• Working knowledge of APIs, system integrations, and data flows.

Preferred Qualifications

• Experience with loyalty platforms or rewards ecosystems.
• Experience supporting RFP/vendor selection processes.
• Familiarity with personalization engines or recommendation systems.

Benefits

• NO Benefits