Regional Sales Director, Retail - West

Come join our table!

At Idahoan Foods, we bring people and families together by providing high quality, convenient food that delights and nourishes lives. As a top 20 household penetration CPG brand, when you join our table, you’re joining a team that aims high and values collaboration, continuous improvement, sustainable sourcing and innovation, active engagement in the community, and doing the right thing. We understand that it’s our team members that serve as the foundation of our ambitious future and we’re committed to knowing you, growing you, and celebrating you.


Job Purpose

The Regional Sales Director, Retail is accountable for developing and executing regional sales strategies that achieve volume, profit, and distribution objectives. The role leads customer engagement and broker performance, applies revenue management and category insights to drive growth, and ensures effective execution of pricing, promotion, assortment, and merchandising strategies aligned with Idahoan’s business goals.


Main Responsibilities

Sales Strategy & Execution
Owns the development and execution of annual regional sales plans aligned to corporate growth, profit, and distribution objectives. Translates enterprise strategy into customer-specific plans that drive sustainable volume, margin, and share growth across assigned region/customers.
Customer & Revenue Management Leadership
Leads pricing, promotion, assortment, shelving, and trade investment strategies in partnership with Sales Strategy, Customers, and Brokers. Applies revenue management principles to optimize price realization, promotional effectiveness, and mix, while balancing short-term results with long-term brand health.
Broker Leadership
Sets clear performance expectations for broker partners and holds them accountable through structured goals, KPIs, and regular performance reviews. Coaches and influences broker account teams to elevate selling capabilities, executional excellence, and strategic thinking across priority customers.
Joint Business Planning & Customer Engagement
Leads strategic customer engagement, including Joint Business Planning for top 10 customers, line reviews, and growth discussions with regional and divisional retail decision makers. Builds strong, trusted relationships that position Idahoan as a value-added growth partner.
Category Leadership & Insights-Driven Selling
Works with category management to leverage consumer, shopper, and category insights to identify growth opportunities for customers and Idahoan. Ensures customers receive relevant, actionable recommendations that drive category and brand performance (What, So What, Now What).
New Product & Innovation Commercialization
Partners cross-functionally with Marketing, Insights, and Supply Chain to influence product innovation, packaging, and merchandising strategies. Leads regional commercialization plans for new items, ensuring strong distribution, speed to market, and return on investment.
Performance Management & Analytics
Uses sales data, forecasts, scorecards, and post-event analysis to monitor performance, identify risks and opportunities, and adjust plans as needed. Communicates results, insights, and recommendations clearly to internal stakeholders and broker partners.
Trade Promotion Management
Leads regional trade promotion management, including promotion strategy, event planning, forecasting, and post-event evaluation. Partners with brokers and customers to ensure promotions are aligned with pricing architecture, revenue management principles, and customer objectives. Accountable for trade spend effectiveness, return on investment, and executional compliance, using data and analytics to continuously improve promotional performance.


Qualifications/Required Skills
Education and/or Experience: A degree from an accredited college/university plus 8-10 years’ experience in the CPG industry.
Language Skills: Exhibits effective written and verbal communication skills and possesses the ability to use language in a motivational manner.
Computer Skills: Proficient is using Microsoft applications Word, Excel, PowerPoint, and Outlook.
Reasoning Ability: Ability to organize and analyze the available data and make tough, informed win/win decisions in a timely manner. Demonstrates the self-confidence and maturity to make decisions and solve problems with minimal direction. Organized and able to manage and prioritize multiple projects simultaneously.
Interpersonal Skills: Team player, flexible and accepts changing assignments and accountabilities.


Other Details
Work Environment: This position works primarily out of a home office but requires travel to make major account calls, train and plan with regional brokers, and check retail market conditions.


Alignment with Core Values of the Company
Respect & Value Our People
Stay in Front of Change While Reducing Costs
Delight Our Customers
Food Quality & Safety

Benefits

• Annual Compensation Range: $160,000 - $190,000
• Bonus Potential
• Medical, Dental, Vision Insurance for full-time team members
• PTO (Vacation, Sick, and Holidays) for full-time team members
• 401K match
• Company paid disability and life insurance policies
• Paid maternity and parental leave

Approach to Flexible Work


The majority of our roles are primarily located in one of our manufacturing facilities or in our corporate office in Idaho Falls, Idaho, offering us the ability to effectively collaborate, innovate, and develop the next leaders of Idahoan Foods.


Idahoan values teamwork and encourages employees to be in the office five days per week. At the same time, we support limited flexibility by allowing one (1) day per week to work outside of the office, where business needs and the role reasonably allow. Remote work can offer benefits in certain circumstances, such as focused work time and limited schedule flexibility.


Employees are expected to work with their manager to define their work week through an interactive discussion that considers: Business and operational needs, the expectations of the role, and individual circumstances.

Equal Opportunity Employer


This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.