Director, Insights & Connections

We are Assembly, a leading global omnichannel media agency that merges data, talent, and technology to catalyze growth for the world's most esteemed brands. Our holistic approach weaves together compelling brand narratives with a comprehensive suite of global media capabilities, driving performance and fostering significant business expansion. Our initiatives are powered by STAGE, our proprietary operating system, and executed by a dedicated global team of over 2,300 professionals across 35 offices worldwide. Committed to purposeful action, we lead the way in social and environmental impact within the agency realm. As a proud member of Stagwell, the challenger network designed to revolutionize marketing, Assembly continues to set new standards of excellence.

ICYMI: Assembly was named Campaign’s 2025 Most Innovative Agency and Sustainability Standout and 2024 Media Agency of the Year. Our innovative work has also earned prestigious accolades, including The Webby Awards, Effies, and Cannes Lions.

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Assembly is hiring a Director to join our New York-based Strategy, Insights & Connections team, our community of communications and media strategists focused on building audience-first, omnichannel strategies for ambitious brands. The right candidate will be a strategic partner who is comfortable working across global, regional, and local teams, bringing structure to ambiguity, connecting insight to action, and helping clients show up with greater relevance, consistency, and impact across markets.

Responsibilities:

• Lead the end-to-end strategy workstream for the client’s global commercial marketing priorities, organizing inputs, decisions, timelines, and deliverables from brief through activation.
• Turn client asks into clear strategic direction for priority initiatives, ensuring teams understand the business challenge, the recommended approach, and the decisions needed to move forward.
• Develop practical planning materials that help teams activate the strategy, including briefs, workplans, guidance documents, market handoff materials, and recommendation decks.
• Facilitate alignment across Client Experience, activation, data, technology, creative, and client stakeholders so teams stay focused on the same priorities, timelines, and expectations.
• Lead client and internal working sessions, bringing structure to discussion, surfacing tradeoffs, capturing decisions, and translating next steps into actionable direction.
• Partner with cross-functional teams to shape learning agendas and ensure results are reviewed, discussed, and translated into implications for future planning cycles.
• Support major client moments, including QBRs, annual planning, innovation sessions, and leadership meetings by organizing the strategic story, key recommendations, and supporting materials.
• Actively contribute to new business opportunities by supporting pitch strategy, leading insight discovery work and shaping the overall narrative.

Requirements:

The Hard skills:

• 8+ years of experience in B2B media strategy, communications planning, audience strategy, omnichannel planning, or integrated marketing strategy, ideally for complex global organizations in technology, SaaS, cloud, infrastructure, workplace solutions, devices, or other innovation-led categories.
• Deep understanding of B2B audiences, buying committees, and enterprise decision-making dynamics, including IT Decision Makers, Business Decision Makers, procurement, finance, operations, channel partners, senior executives, ABM, lifecycle planning, and sales/marketing alignment.
• Proven ability to translate commercial objectives into audience-first strategic frameworks, including audience definitions, targeting blueprints, journey maps, comms territories, content mapping, test opportunities, and market-ready planning tools.
• Experience leading global strategic frameworks across multiple markets, balancing consistency of global direction with flexibility for regional execution, local market adaptation, and matrixed stakeholder management.
• Strong understanding of how brand and performance media work together in B2B to drive awareness, consideration, preference, demand generation, pipeline influence, account engagement, and measurable customer progression.
• Experience partnering with data, analytics, technology, and activation teams on KPI frameworks, measurement plans, dashboards, taxonomy, test-and-learn roadmaps, data quality, optimization, and scalable recommendations.
• Strong executive storytelling and stakeholder leadership skills, with the ability to simplify complex audience, market, and performance data into clear strategic narratives for senior clients, QBRs, annual planning, innovation workshops, and thought leadership.

Why Assembly?

• We care about your growth – we offer competitive salaries and annual compensation reviews
• We recognize and celebrate your success…all the time! Whether it’s through company meetups, employee recognition programs, or just a regular day, we make sure our people’s achievements are known and appreciated
• We’re truly a people-first organization. That’s why we offer a Flexible Time Off policy that puts you in control of your work-life balance, as well as market-leading primary and secondary caregiver and parental leave policies
• We have a hybrid in-office/remote working policy that focuses on bringing people together in-person when it’s needed most, i.E., team strategy brainstorms, learning & development opportunities, and company meetings
• We care about social and environmental Impact – we have dedicated Impact Champions who collaborate globally to make sure we’re leaving the world better than we found it
• We have an amazing group of Employee Resource Groups who form close knit communities and are committed to guiding the agency to become more inclusive, diverse, and representative of the world around us
• We’re part of Stagwell, the challenger network built to transform marketing. We’re nimble and digital-first, and we’re quickly growing to take on the biggest legacy hold cos

In order to comply with equal pay and salary transparency laws in various locations, we believe the target range of base compensation in all locations within the United States for this role is $140,000 - $160,000. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and location.

In addition to medical, dental and vision coverage, we offer a generous PTO plan, 401k program, comprehensive family planning benefits (including paid parental leave), and pre-tax commuter benefits. Benefits/perks may vary depending on the nature of your employment with Assembly and the location where you work.

At Assembly, we believe every career is as unique as the individual and empower employees to reach their full potential in a winning culture motivated by a powerful purpose.

Assembly is an advocate for equal opportunity in the workplace. We are committed to ensuring equal opportunities regardless of race, color, religion, sex, national origin, sexual orientation, age, citizenship, marital status, gender identity, status as a protected veteran, among other things, or status as a qualified individual with disability. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know. EEO Employer M/F/Vet/Disabled.