Global Marketing Program Senior Manager

Duties The Global Marketing Program Senior Manager is responsible for the orchestration and operations that support the design, execution, and performance of ServiceNow’s global integrated marketing programs tailored to our most critical persona groups. This role requires strong project management expertise and end-to-end marketing program and/or campaign experience. As a Sr. Program Manager, you are responsible for holding teams accountable to realize the end‑to‑end plan, as well as managing the overarching project plan, agencies, internal processes, internal communications, and budget. Key Responsibilities With a keen eye for detail and project management prowess, this role works across marketing teams to facilitate the execution of global integrated marketing program plans that support brand awareness, demand generation and pipeline acceleration, and adoption and renewals goals. Facilitates and leads cross‑functional working sessions, including managing the agenda, working files, action items, and plan components. Designs and manages the comprehensive project plan including the campaign roadmap and deliverables timelines. Manages the overall program budget details, including working with agencies and our internal resource management and finance teams to complete SOWs, POs, and invoices. Ensures marketing plan is being socialized and measured as part of the organization’s overall rhythm of the business and QBRs. Ensures program plan and its components are accurately captured and tracked in appropriate tools and reporting. Designs and drives internal communications to ensure visibility of the plan to the appropriate audiences, including providing regular updates to Marketing leadership on plan and risks. Holds cross‑functional team accountable to the execution and performance of the aligned plan. Cross‑Functional Stakeholder Management This role requires a strong ability to lead by influence across various teams and levels. Cross‑functional teams include members from: Brand, Creative & Thought Leadership Digital & Social Product & Solution Marketing Field & Demand Marketing Partner Marketing Events Analytics & Insights This role would also collaborate within a team of Marketing Program Managers to share best practices, drive standards for excellence, and connect dots across global programs and campaign plans. Skills Experience in leveraging or critically thinking about how to integrate AI into work processes, decision‑making, or problem‑solving. This may include using AI‑powered tools, automating workflows, analyzing AI‑driven insights, or exploring AI’s potential impact on the function or industry. Curiosity for AI & Innovation: We’re looking for candidates who are excited about AI and love experimenting with new ideas and tools. A passion for learning and innovation is a must! Proven marketing program management experience, including excellent project plan skills. Experience driving, designing or executing integrated marketing programs and/or campaigns. Understanding of marketing campaign performance and ability to translate it into business impact. Strong stakeholder management skills with ability to lead by influence to successfully drive cross‑functional collaboration. Strong written and verbal communication skills. Marketing campaign and program management within the enterprise software industry is preferred. Domain knowledge in brand and creative, field marketing, digital marketing, and product and solution messaging to successfully facilitate collaboration and alignment is also ideal. Education Bachelor’s degree with 12+ years of marketing experience Pursuant to the California Fair Chance Act, Los Angeles County Fair Chance Ordinance for Employers, Los Angeles Fair Chance Initiative for Hiring Ordinance, and San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness, meet client expectations, standards, and accompanying requirements, and safeguard business operations and company reputation. #J-18808-Ljbffr