Senior Growth Marketing Manager

Senior Growth Marketing Manager

Our mission is to be able to say - "Anyone in the World below $15M should fire their Agency tomorrow as nobody can beat this Value & Service at this Price"

We are seeking a hard-working & results-driven Senior Growth Marketing Manager to join our team. The Senior Growth Marketing Manager role at Common Thread Collective (CTC) is pivotal. It focuses on developing accurate forecasts and executing high-level strategies to drive meaningful business growth for our clients. Your actions and decisions consistently reflect CTC's global core values, serving as a beacon for these principles. At CTC, your expertise is invaluable, covering the full spectrum of CTC's strategic forecasting methods and the foundational principles of media acquisition.

Your role goes beyond simply developing strategies; it includes actively engaging with our clients, maintaining clear communication about the actions taken and how performance aligns with the forecasts. This ongoing dialogue not only builds trust but also strengthens the partnership between CTC and its clients, helping them navigate the complexities of media acquisition and strategic planning.

You stand as a zealous advocate and representative of CTC's unique approach to media acquisition and its accompanying tools. As a Senior Growth Marketing Manager, you set a high standard. People know that if you are leading, it will be successfully done. You thrive on challenges, are committed to delivering measurable results, and take great pride in giving it your all. We embrace the mantra, 'Everyday in Everyplay, Count on Me,' which means you see things through to the end!

What We Look For

This place isn't for everyone, but it might be for you if

Our core values are the heart and soul of this incredible company. The right person for this role will appreciate each of these values, personally subscribe to them, and understand why each is critical to having a great business. To give ourselves our best shot at accomplishing our mission, we organize all of our decisionsfrom recruiting, to hiring, to raises, to promotions, to how we spend our time and moneyin the direction of three committed values. We recognize these values aren't for everyone. They're challenging. In fact, they're so challenging, that's why we invest so much in supporting our team and why we tend to attract people who are craving the opportunity to do more at work than get a paycheck. We're looking for those who are interested in making their work significant.

Autodidact

• Naturally curious and an autodidact, able to absorb information quickly and effectively, like osmosis. Your commitment to learning sets you apart, absorbing information swiftly and more effectively than your peers.
• Your openness to both offer and embrace feedback as an opportunity for growth and implement it proactively, without needing constant direction.
• Demonstrates resourcefulness, and independently refine your skills without being prompted.
• Thrives in a self-managed environment, showing autonomy, initiative, and a commitment to continuous improvement and not requiring task lists built by their managers and constant oversight.

Unimpeachable Character

• Embodies a character that inspires pride in both personal and professional associations.
• Consistently honest, with the courage to acknowledge and communicate hard truths, and the humility to accept them, even when uncomfortable, and never lie in any situation.
• Displays a high level of self-awareness, taking full ownership of outcomes without resorting to a victim mindset.
• Values constructive feedback and integrates it, understanding nothing great is built without feedback.

Competitive Greatness

• Performs at their best when it matters most, the enjoyment of hard challenges.
• Demonstrates an unyielding determination to get things done, regardless of obstacles, time constraints, skills needed, or resources.
• Adapts to changing circumstances, recognizing that true success is about not just meeting, but exceeding what is required.
• Possesses a deep passion for their work, using creativity and resilience to overcome any hurdle.

What Success Looks Like

Necessary Skills

Training Period

• Be willing to put in the hard work required and be hungry enough to go through the training.
• Being ready and prepared for this to be the hardest job you have ever worked, as you would fundamentally develop a high-leverage new skill.
• The ability to take feedback and implement it fast.
• Finish the work to the fullest with quality and on time.
• Perseverance.
• Remember and learn from the repetitive doing of the exercises.

Onboarding

• Align with the team and contribute to the team called Brain Trust for Ideas across clients.
• Manage, align & work with the team members of your pod including Google strategist, Creative Strategist, and Email Strategist.
• Ability to organize, prioritize, and manage multiple tasks with great attention to detail.
• Upkeep of data integrity of your clients across Statlas.
• Be responsible for the execution of the Prophet system for your clients
• Building a Growth Forecast for your clients
  • Building a Growth map using the Prophet System
  • Data Analysis required for the Map
  • Marketing calendar alignment and upkeep with clients
• The Daily Execution and Actualisation vs the Forecast.
  • You make tactical deconstructions and actualize the projections each day to adjust them to meet KPIs
• Combine data analysis and feedback from clients to develop strategic plans for the future.
• When it's time to pivot you are among the first early adopters.
• Take a lead in situations that present any obstacle to execution.
• An insatiable curiosity, and an inability to leave a problem alone until you've found one or many different potential solutions.
• Responsible for the implementation of CTC's Meta best practices.
• Build campaigns using our structure and best practices.
• Upkeep and management of our ideologies and processes throughout the account.
• Monitoring active campaigns, and adjusting budgets and strategy to ensure the best possible chance of hitting the Daily Projected Targets.
• Implementing tests in your accounts in an effort to beat your best-performing campaigns.

Ensuring and Holding the Standard of Quality of Work

• Ensuring you are within a 5% Delta to the Forecast
• Ensuring daily alignment with the client vs the forecast & strategy
• Ensuring above benchmark client satisfaction rate feedback
• Ensuring following the Prophet system execution to 100% within the timeline required.
• Ensuring all the work is delivered based on the timeline assigned with optimal quality & attention to detail.

Client Communication

• You are a champion of communication, ensuring the client is aligned on the Growth Map goals and next steps, while making sure everybody on your team has clarity on what is required with exact deadlines.
• Responsible for sending daily performance updates to the client
• Ensure alignment across Strategy and Forecast with the client for every day of the week.
• Providing weekly updates on the Weekly Strategy Call.

Contributing Back

• Contributing your learnings back to the system for feedback and continuous improvement
• Contributing & collaborating in ideas and learning across teams
• Contributing to ideas and learning in future company content production.

Next-Level Skills

Communication Skills

• Fluent in English, with a proven ability to communicate persuasively and present ideas clearly to various stakeholders.
• Skilled in crafting thoughtful, empathetic client messaging that resonates, demonstrating a high level of emotional intelligence.
• Strong presentation skills, capable of delivering compelling presentations that drive engagement and decision-making.

Great Data Analysis Skills

• Strong raw talent for data analysis, with an eagerness to learn and improve.
• Familiarity with data tools, including Google Sheets

Common Thread Collective Global Accelerator Program