Creative Director

ABOUT BABA

Baba is an applied AI lab modernizing risk and care delivery for people with Medicare. We've become the fastest growing digital health system matching people with Medicare and their family caregivers with expert advocates, physicians, medications, lab testing, and AI agents to deliver insurance-covered care across all 50 states. In the last 8 months, we've completed tens of thousands of appointments and partnered with health plans covering more than 4 million Medicare beneficiaries. On any given day, our team's work spans population health research, applied AI research, clinical care delivery, and fintech infrastructure. We're a Series A company with $40M+ in funding. Our team is half engineers, a third former founders, and comes from places like Ramp, Stripe, Liquid AI, Palantir, MIT, and CMU. Our clinical operations are led by the former Executive Director of Care Transitions from the Mount Sinai Health System. We believe that talent density is our greatest competitive advantage. Interested candidates should email View email address on us.fitly.work with a short summary of the most challenging problem they've worked on and a link to their work.

ABOUT THE ROLE

Baba serves patients and their families, and also health plans, hospitals and health systems, physician practices, nursing homes, and nearly everyone in between. What we do is broad enough that a description never lands the way an example does. This role exists to make those examples: stories told so well that a family, a nurse, or a health system executive each walk away understanding how Baba moves the needle for someone like them. As Creative Director, you'll make Baba's video and story content in two registers. First, cinematic work: documentary-quality patient and customer stories, testimonials, and brand films that show outcomes rather than describe them. Second, casual, creator-style content from our founder and team: direct-to-camera video, clips, and behind-the-scenes pieces that make the people building Baba recognizable voices in Medicare, healthcare, and AI. You'll run production end to end, manage a freelance bench and budget, and build the workflow that turns one shoot into many assets across channels. This is a hands-on role. You'll direct, shoot, and edit yourself much of the time, and bring in crew when a production calls for it. You'll work with our Founding Designer, who owns Baba's brand system, so that everything you make feels unmistakably Baba, and with our Growth and partnerships teams so that what you produce feeds paid, organic, and sales channels. This role is full-time and based in our Soho office in NYC, with regular travel for shoots.

WHAT YOU'LL DO

Patient and customer stories. Find the patients, families, clinicians, and partner organizations whose stories show what Baba does, earn their trust, and produce documentary-quality films, case studies, and testimonials. Own concept, interview prep, shoot, edit, and delivery. Founder and team content. B