Growth Marketing Specialist

Specialist, Growth Marketing (Digital) Drive the paid social acquisition strategy and performance for DraftKings Casino products, owning end‑to‑end paid social campaigns to achieve growth through data‑driven decisions, experimentation, and optimization. Responsibilities Own Paid Social performance end‑to‑end, serving as the primary channel expert responsible for acquisition, efficiency, and profitability outcomes across Casino products. Independently develop, prioritize, and execute a testing roadmap across creative, bidding, targeting, placements, audience strategy, and campaign structure to drive sustainable performance improvements. Manage media buying efforts through audience development, campaign optimization, creative testing, and inventory expansion while identifying new opportunities to scale performance. Analyze campaign and market performance data to uncover growth opportunities, translate findings into strategic recommendations, and influence acquisition strategy and investment decisions. Partner closely with the Creative, Brand, Product, Analytics, and Marketing Operations teams to develop high‑performing growth initiatives and direct‑response creative aligned to business objectives. Create detailed creative briefs and provide actionable feedback that improves campaign performance, strengthens creative effectiveness, and drives customer acquisition. Present performance insights, testing results, and strategic recommendations to marketing leadership and cross‑functional stakeholders through clear, data‑driven storytelling. Drive continuous improvements to campaign operations, testing frameworks, reporting processes, and team workflows that increase efficiency, scalability, and overall marketing effectiveness. Qualifications Bachelor’s Degree in Marketing, Business, Economics, Mathematics, or a related field. At least 4 years of experience in media buying, acquisition marketing, performance marketing, or mobile marketing, with hands‑on experience across digital advertising platforms. Proven experience owning Paid Social strategy and performance, accountable for business outcomes beyond day‑to‑day campaign execution. Demonstrated ability to independently identify opportunities, prioritize initiatives, and build testing roadmaps that drive measurable growth. Strong knowledge of digital media optimization, structured experimentation, bidding strategies, attribution methodologies, incrementality testing, and campaign measurement. Experience serving as a subject‑matter expert within a digital marketing channel, influencing strategy through data‑driven recommendations and cross‑functional partnerships. A track record of improving processes, workflows, reporting frameworks, or operational efficiencies that increase team effectiveness and campaign performance. Advanced proficiency in Microsoft Excel; knowledge of SQL, cohort analysis, mobile attribution, and performance measurement frameworks is preferred. Salary & Benefits US base salary range for this full‑time position is USD89,600.00 – USD112,000.00, plus bonus, equity, and benefits as applicable. Employment Conditions As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. DraftKings will guide you through the process if this is relevant to your role. Legal Notice It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. #J-18808-Ljbffr National Geographic