Marketing Manager

This is a hands-on role for a marketer who loves getting campaigns live. You'll take strategy set by our leadership team and turn it into launched, measured campaigns across paid media, influencer and affiliate partnerships, retail and in-store, events and sampling, delivered on time and on budget. We're looking for someone who has personally run these channels, can show us examples of work they've owned, and gets energized by the details of execution. Please be ready to share work samples (campaign decks, results, plans or creative) and tell us what your specific role was. Candidates who move forward will complete a short practical exercise.

Do you have the right skills and experience for this role Read on to find out, and make your application.

Job Description

We are looking for a self-starter with keen marketing instincts they are ready to hone across SWG's portfolio of sexual wellness brands. The marketing manager will be responsible for translating the high-level marketing strategy to actionable, go-to-market tactics to increase awareness and consideration of Hello Cake, Wet Lubricants and more. 

This role will work cross-functionally with Creative, Digital and Retail to ensure marketing initiatives are well-planned, well-measured and delivered on time and budget.

About SWG Brands 

SWG is a vertically integrated family of sexual wellness brands on the mission to provide high-quality, inclusive, and accessible sexual health products.

Our expanding family of brands include, but is not limited to: 

• Hello Cake: Helping Couples Reconnect 
• Wet Lubricants: The Original High-Performance Lubricant 
• Turn On Lubricants: A digitally native brand exclusively available on Amazon 

The Values that Guide Us:

• Belief

  We believe in our mission, our products, and our team. 

  
  

• Performance

  We go beyond expectations, constantly pushing boundaries to outshine the competition and set new industry standards.

  
  

• Teamwork

  We champion constant, clear communication with a solution oriented approach to cross-functional team projects.

  
  

• Accountability

  We take full ownership of decisions and actions, ensuring we are reliably delivering on our commitments to our customers and each other.

  
  

• Respect

  We act with thoughtfulness and integrity in everything we do—from communication with our team members to collaboration and customer engagement.

  
  

The Primary Goal of Marketing

The marketing efforts at SWG Brands will be set against three primary objectives: 

• New Brand / Product Lauches

  Launching new hero products, and brands, typically timed to key retailer resets 

  
  

• Increasing Awareness: Rising the profile of SWG brands and their hero products against their respective target audiences
• Increasing Consideration

  Helping SWG brands be top-of-mind at key purchase occasions 

  
  

The Primary Channels 

This individual will be responsible for: 

• Paid Ads

  Oversee paid advertising strategy and execution (Meta, TikTok, Snap, Google, Amazon, Walmart, and emerging platforms), including briefing, trafficking, and QA.

  
  

• Influencer & Affiliate Collaborations: Identify, source and work with influencers to promote the brands/products, alongside our/their affiliate program(s
• In-store Marketing Executions

  Collaborate with Retail and Creative teams to bring in-store executions to life 

  
  

• Events

  Develop event concepts, materials and booth(s) (EXPO, UNFI, Kehe, V-Day, Pride, etc.)

  
  

• Sampling: Strategize and execute product sampling programs and partnerships 
• Organic

  Oversee organic social channels as dictated by the strategy 

  
  

Day-To-Day 

1. Translate the high-level marketing strategy per brand into executional quarterly marketing initiatives (goals, tactics, benchmarks, and budget).
2. Build go-to-market plans for new product launches and key retail moments, balancing always-on investment with key product launches and peak promo periods.
3. Contribute and execute marketing best practices and processes across the team.
4. Manage relationships and performance of external media, creative, and agencies / vendors.
5. Lead cross-functional communication - attending key meetings and ensuring core takeaways are shared across departments.
6. Collaborate with cross-functional teams, including digital, retail, creative, operations, and external agencies and/or vendors to align strategies with overall business goals.
7. Own marketing performance reporting, delivering executive-ready insights and recommendations 
8. Provide regular reporting and insights for Weekly, Monthly and YTD tracking, along with recaps of peak promotions times (V-day, Prime, BFCM) .
9. Oversee analytics across paid, owned and digital channels to ensure benchmarks are set, measurement is in place and being reported back / optimized against on an ongoing basis 

Experience Required

1. Bachelor's degree in Marketing, Communications, Business, or a related field.
2. 5+ years of marketing experience, including experience leading media planning, digital marketing, or marketing analytics, with 2+ years managing direct reports.
3. Proven track record building and managing multi-channel media strategies (paid, owned, earned) across platforms.
4. Strong grasp of media KPIs, campaign performance metrics, and benchmarking best practices.
5. Hands-on experience with analytics and media planning/reporting tools.
6. Exceptional project management skills, with the ability to manage timelines, stakeholders, and cross-functional deliverables.
7. Clear communicator, able to distill data into executive-ready insights and recommendations.
8. Comfortable working in a fast-paced environment with shifting priorities.

Experience Preferred

1. Experience in consumer wellness, beauty, CPG, or a similarly regulated/sensitive category.
2. Experience launching and supporting media for new product rollouts and retail campaigns.
3. Familiarity with ad trafficking and media buying platforms, and CRM/lifecycle tools.
4. A strong understanding of web building tools (i.e. Shopify, WordPress, Squarespace, etc. 
5. Understanding of email marketing platforms (i.e. Attentive, Klaviyo, MailChimp, Braze, etc.) 
6. Experience working with external media agencies, vendors, and marketplace partners.
7. Passion for continuous improvement and process development within marketing teams.

Platforms & Tools

This role will use (and help oversee training on) platforms including: ad managers (Amazon/Walmart/Meta/Snap/TikTok/Google), Attentive, Braze, Klaviyo, Shopify, Wordpress, Squarespace, Google Suite/Analytics, and project management tools such as Wrike, Asana, Jira, Smartsheet, etc. 

Work Location

• This is a remote-first role, with occasional travel to SWG Brands' Las Vegas manufacturing facility and other company locations as needed. xhyhwjd
• Business hours: Monday – Friday 9am – 5pm PST

Benefits

• Employment Type: Full-time, Manager-level
• Compensation: $110 - $145K (Actual compensation will be based on experience and qualifications.)
• Health, Vision, Dental (Employer-Subsidized)
• 401k Company Match Program
• 10 Sick Days Annually
• 14 PTO Days Annually
• 13 Paid Company Holidays Annually