Senior Manager, Lifecycle Marketing & Retention
$130k - $160kdot.cards
Los Angeles CA Hybrid
Reports to: Head of Growth
This is a hybrid role based in Culver City CA with in-person work at our office. We welcome candidates outside Los Angeles who can relocate by their start date or on an agreed timeline.
About dot cards
is building the platform for what happens after people connect in the real world. Our connected hardware and software help individuals and businesses share information and build relationships. With more than 2.5 million devices sold we combine real-world distribution with a growing software platform spanning digital profiles mobile apps and subscription products. We are a revenue-backed company based in Los Angeles entering our next phase of growth.
The role
We are hiring a Senior Manager Lifecycle Marketing & Retention to build and lead our lifecycle marketing function. You will own the lifecycle funnels for our mobile app consumer subscriptions and ecommerce business helping customers discover value build product habits and grow with .
Reporting to the Head of Growth you will define the customer lifecycle identify the moments that lead to lasting engagement and establish the milestones and metrics that guide our growth. You will combine customer insight behavioral data and creative thinking to improve activation conversion and retention across our products.
This is a senior hands-on builder role. You will set priorities and personally build launch measure and improve lifecycle programs working closely with Product Engineering Data and Design. You can bring deep consumer app or subscription experience and apply it across the broader customer journey; prior experience across all three business models is not required.
What you will own
Lifecycle strategy and roadmap. Define customer journeys lifecycle stages activation milestones and growth priorities across our products.
Mobile app lifecycle. Own the mobile app lifecycle funnel from install and signup through onboarding activation feature adoption ongoing engagement and reactivation. Help users reach meaningful value sooner and build consistent product habits.
Consumer subscription lifecycle. Own the Profile lifecycle funnel from free-to-trial and trial-to-paid conversion through adoption renewal retention and win-back. Grow retained subscribers and customer lifetime value.
Ecommerce lifecycle. Own the ecommerce lifecycle funnel from lead capture and nurture through first purchase cart and checkout recovery post-purchase engagement and repeat purchase. Improve purchase conversion and incremental revenue.
Customer communications. Build launch and improve personalized email SMS push and in-app programs including audience selection messaging journey logic and pre-launch QA.
Measurement and experimentation. Establish funnel KPIs and use cohorts segmentation and experiments to improve activation trial-to-paid conversion retained subscribers churn repeat purchase and incremental revenue. Connect program results to business outcomes.
Lifecycle platform and creative quality. Own behavioral segmentation personalization and the quality and consistency of lifecycle messaging. Define event audience and data requirements with Product Engineering and Data and validate that journeys trigger and measure correctly.
Cross-functional growth initiatives. Partner with Product Engineering Data and Design to improve customer journeys across ecommerce mobile and web.
What we are looking for
Deep lifecycle experience in a consumer app or subscription business with a track record of independently building and improving programs from strategy through execution.
Evidence of measurable improvements in activation conversion retention churn or customer lifetime value. Be ready to explain the starting point what you changed how you measured it and the result.
Advanced hands-on experience with Braze Iterable or a comparable event-driven lifecycle platform including behavioral segmentation personalization and multichannel journeys.
Strong analytical skills across funnels cohorts and experimentation with the ability to connect customer behavior to business performance.
Technical fluency with customer data and event-driven marketing. You can define event and audience requirements troubleshoot journey logic and work effectively with Product Engineering and Data; software development experience is not required.
Excellent writing and creative judgment with experience shaping messaging and directing creative work across the customer journey.
Strong ownership curiosity and initiative. You can bring structure to an open-ended opportunity make thoughtful decisions and lead cross-functional work through to results.
Nice to have
Hands-on experience.
Experience with connected hardware and companion mobile apps.
Experience spanning ecommerce and recurring-revenue products.
Experience launching mobile push SMS or in-app messaging programs.
SQL and product analytics fluency.
Compensation
$130000$160000 annual base salary based on relevant experience and skills.
is an equal opportunity employer. We welcome qualified applicants of all backgrounds and are committed to an inclusive workplace. Reasonable accommodations are available throughout the hiring process. For assistance contact
Required Experience:
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