Director, Marketing
Full-time
KBR Inc
Title:
Director, Marketing Launching Trinzic KBR's Mission Technology Solutions business is expected to spin off in January 2027 and will operate as Trinzic, an independent, publicly traded company with 18,000 employees, a global presence with more than 60 locations, and more than $5 billion in revenue. This is a once-in-a career opportunity to help launch a global brand and create a lasting impression for a modern, tech-forward national security company with customers like NASA, the U.S. Department of War (DoW), and the intelligence community. This position will ultimately become part of that new organization. It's a unique opportunity to help shape Trinzic's foundation, built on KBR's proven track record and resources, and to help build the new company's vision, culture, and future success. About the Role As the Director, Marketing you will lead the strategy, development, and execution of the Trinzic brand across all audiences, channels, and experiences. This role is responsible for defining, elevating, and safeguarding the company's brand identity while driving creative excellence that strengthens market presence, builds engagement, and supports business growth. Following the launch of the Trinzic name, logo, tagline, and visual identity in July 2026, this leader will play a pivotal role in transforming a newly established brand into a recognized force within the national security and space markets. This is a unique opportunity to shape how customers, employees, investors, and industry partners experience and connect with the Trinzic brand from day one. We are seeking a strategic brand builder and exceptional storyteller who can translate complex technical capabilities, from astronaut training and space domain awareness to high energy lasers and systems integration, into compelling narratives, impactful campaigns, and distinctive creative experiences. This leader will oversee all brand and creative execution across digital, print, events, executive communications, investor materials, social media, internal communications, advertising, and other corporate assets. The ideal candidate brings deep expertise in brand strategy and creative leadership gained within a leading agency, Fortune 500 organization, top-tier defense contractor, or similarly complex environment. Success will be measured through brand awareness, audience engagement, employee adoption, campaign performance, and overall contribution to corporate growth objectives. This role will be based out of the Arlington, VA office and will be a hybrid position. Key Responsibilities Brand Strategy & Governance
Director, Marketing Launching Trinzic KBR's Mission Technology Solutions business is expected to spin off in January 2027 and will operate as Trinzic, an independent, publicly traded company with 18,000 employees, a global presence with more than 60 locations, and more than $5 billion in revenue. This is a once-in-a career opportunity to help launch a global brand and create a lasting impression for a modern, tech-forward national security company with customers like NASA, the U.S. Department of War (DoW), and the intelligence community. This position will ultimately become part of that new organization. It's a unique opportunity to help shape Trinzic's foundation, built on KBR's proven track record and resources, and to help build the new company's vision, culture, and future success. About the Role As the Director, Marketing you will lead the strategy, development, and execution of the Trinzic brand across all audiences, channels, and experiences. This role is responsible for defining, elevating, and safeguarding the company's brand identity while driving creative excellence that strengthens market presence, builds engagement, and supports business growth. Following the launch of the Trinzic name, logo, tagline, and visual identity in July 2026, this leader will play a pivotal role in transforming a newly established brand into a recognized force within the national security and space markets. This is a unique opportunity to shape how customers, employees, investors, and industry partners experience and connect with the Trinzic brand from day one. We are seeking a strategic brand builder and exceptional storyteller who can translate complex technical capabilities, from astronaut training and space domain awareness to high energy lasers and systems integration, into compelling narratives, impactful campaigns, and distinctive creative experiences. This leader will oversee all brand and creative execution across digital, print, events, executive communications, investor materials, social media, internal communications, advertising, and other corporate assets. The ideal candidate brings deep expertise in brand strategy and creative leadership gained within a leading agency, Fortune 500 organization, top-tier defense contractor, or similarly complex environment. Success will be measured through brand awareness, audience engagement, employee adoption, campaign performance, and overall contribution to corporate growth objectives. This role will be based out of the Arlington, VA office and will be a hybrid position. Key Responsibilities Brand Strategy & Governance
- Lead the development and execution of the company's global brand strategy, ensuring alignment with business objectives and growth priorities.
- Drive brand adoption across global markets, balancing consistency in messaging and identity with the unique needs of local regions.
- Serve as one of the leaders responsible for establishing, scaling, and protecting the Trinzic brand during its first years as an independent public company.
- Establish and maintain brand governance, standards, guidelines, and approval processes across the organization.
- Drive the evolution of the brand positioning, voice, and value proposition to strengthen market differentiation and awareness.
- Lead and develop a high-performing creative team, fostering a culture of innovation, collaboration, and excellence.
- Oversee the development of creative assets and campaigns across digital, print, video, social media, events, executive communications, and other marketing channels.
- Ensure creative output reflects brand standards, business objectives, and audience needs.
- Direct creative strategy and execution for major campaigns, launches, internal and customer programs, leadership initiatives, and corporate events.
- Oversee all brand execution and deliverables from graphics, videos, tradeshow booths, PowerPoint presentations, digital brochures, swag, investor relations materials, the company website, newsletters, social media, executive communications, internal intranet sites, advertising, signage, and all other company assets.
- Regularly interact with executive leadership, including providing strategic counsel to the CEO and senior leadership team on brand, reputation, and market positioning.
- Collaborate closely with communications, digital marketing, business development, human resources, and external partners to deliver integrated marketing programs.
- Partner with our People Partners and Talent Acquisition to strengthen employer branding, recruitment marketing, and employee engagement initiatives that enhance Trinzic's ability to attract and retain top talent.
- Present brand strategies, campaign recommendations, and creative concepts to executive leadership.
- Partner with Communications to support reputation management, issues preparedness, and stakeholder communications during critical business events.
- Lead relationships with external vendors and production agencies.
- Manage budgets, agency performance, and resource allocation to ensure effective execution and return on investment.
- Evaluate and implement best practices, tools, and processes that enhance the efficiency and effectiveness of the creative function.
- Leverage market research, competitive intelligence, and audience insights to inform branding and creative decisions.
- Establish key performance indicators and measurement frameworks to evaluate brand health and campaign effectiveness.
- Monitor performance metrics and recommend optimizations to strengthen engagement, awareness, and business impact.
- Stay informed on emerging marketing, branding, and design trends to continuously advance the organization's capabilities.
- Bachelor's degree in Marketing, Advertising, Communications, Business, Journalism, Design, or a related field.
- 12+ years of progressive marketing, branding, advertising, or communications experience.
- 5+ years of people leadership experience, including managing, developing, and mentoring creative, marketing, or brand teams in both in-person and remote work environments.
- Demonstrated experience leading enterprise-level brand strategy and creative development initiatives.
- Experience managing external agencies, creative partners, vendors, and production resources.
- Proven success developing and implementing brand frameworks, visual identity systems, and integrated marketing campaigns.
- Experience working within a complex, matrixed organization with multiple stakeholders and competing priorities.
- Willingness and ability to travel domestically and internationally as needed to support business priorities, global brand initiatives, events, and stakeholder engagement activities.
- Must be a U.S. citizen
- Exceptional brand strategy and storytelling capabilities.
- Strong creative judgment with a demonstrated understanding of design principles, content development, and audience engagement.
- Outstanding leadership, coaching, mentoring, and team-building skills.
- Ability to influence and build consensus across executive leadership and cross-functional teams.
- Excellent written, verbal, and presentation communication skills.
- Strong strategic thinking, problem-solving, and decision-making abilities.
- Ability to balance long-term brand strategy with short-term business priorities.
- Experience utilizing data, analytics, and customer insights to drive marketing decisions.
- Strong project management skills with the ability to manage multiple priorities simultaneously.
- High level of professionalism, accountability, and attention to detail.
- Ability to thrive in a fast-paced, evolving environment with ambiguity and change.
- Master's degree in Marketing, Communications, Business Administration, or a related field.
- Experience in an advertising, branding, or integrated marketing agency environment.
- Experience supporting defense, aerospace, space, government services, national security, or other highly technical industries.
- Experience leading corporate rebranding, brand launch, or strategic transformation initiatives.
- Experience supporting publicly traded companies, IPOs, spin-offs, mergers, acquisitions, or significant corporate transformation initiatives.
- Experience leading large-scale change management, or organizational transformation efforts involving multiple stakeholder groups.
- Familiarity with B2G, B2B, and government contracting environments.
- Experience managing global brands across multiple geographies and markets.
- Strong understanding of digital marketing, content strategy, social media, and emerging marketing technologies.
- Experience collaborating with investor relations, executive communications, and corporate affairs functions.
- Experience developing large-scale advertising campaigns.
- Experience with trade shows and events.
- Portfolio of successful brand-building initiatives demonstrating measurable business impact.
- AI-enabled marketing production and content operations.
Vacancy posted 3 days ago
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