Digital Marketing Specialist

Job Description

Job Description

Description:

Job Purpose / Summary

The Digital Marketing Specialist runs Three Square’s digital channels day-to-day, including the website, paid digital advertising, Mailchimp email, social media, and analytics. Reporting to the Director of Marketing and Communications, this role executes, tests, and improves digital work to grow online giving, volunteer sign-ups, advocacy, and community engagement in Southern Nevada. The Digital Marketing Specialist publishes, promotes, and measures Three Square’s content, serves as the daily voice of Three Square on social media, and coordinates with vendors and agency partners on the email calendar.

Essential Job Functions

The following duties are considered essential functions of this position. Other duties may be assigned as needed.

• Build, launch, and monitor paid campaigns on Meta (Facebook and Instagram) and Google Ads, and track spending against budget, reporting pacing and results weekly during active campaigns.
• Manage Three Square’s Google Ad Grants account to make full, compliant use of the monthly grant.
• Manage day-to-day content on Three Square’s WordPress website, including page updates, new pages from approved content, event listings, and content for internal digital screens.
• Apply SEO and accessibility (WCAG) best practices across all website content, and recommend data-driven improvements to donation and volunteer pages.
• Edit captions, then schedule and publish content across social media channels, adapting it to each platform’s format and audience.
• Maintain the social media content calendar.
• Manage daily community engagement, including responding to comments and direct messages; routing questions about food assistance, volunteering, and donations to the appropriate team; and escalating sensitive issues to the Director of Marketing and Communications the same day.
• Monitor social channels and online conversations about Three Square, and flag emerging issues and rapid-response opportunities to the Director.
• Build and send Mailchimp emails for non-donor audiences, including volunteers, partner pantries and agencies, advocates, and event attendees, and maintain lists, segments, templates, and automations.
• Keep the organization-wide email send calendar up to date and coordinate with the agency partner that manages donor email.
• Maintain Google Analytics 4, platform analytics, UTM tracking, and conversion tracking for online giving.
• Prepare a monthly digital performance report and campaign recaps for the Director, with observations and recommended next steps.
• Contribute ideas and data to the annual digital plan and campaign plans.
• Provide content specifications (sizes, formats, and deadlines) and performance data on what content works to the creative team.
• Route all public-facing copy to the Director of Marketing and Communications for final editing and proofreading before publication.
• Submit and track work through the asset request system, and keep project status up to date.
• Manage confidential information.
• Maintain regular and consistent attendance.
• Perform other duties as assigned.

Education & Experience Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Minimum of four years of digital marketing experience, including hands-on work with a website, social media, email marketing, and paid digital advertising.
• Experience with WordPress, Google Analytics 4, Mailchimp, Meta Ads Manager, and Google Ads.
• Working knowledge of SEO, social media scheduling tools, and Canva.
• Proficiency in Microsoft Office (Word, Excel, Outlook, Teams) and SharePoint.
• Google Ad Grants experience is preferred. 
• HTML & CSS fundamentals are preferred
• Bilingual in English & Spanish is preferred. 

Skills & Abilities

• Ability to use digital analytics platforms to track performance and spot what is and is not working.
• Ability to follow a plan precisely while recognizing when results call for a change, and to bring a recommendation to the Director.
• Ability to manage many recurring tasks and deadlines with accuracy and strong attention to detail.
• Ability to respond calmly, courteously, and with sound judgment to the public on behalf of Three Square, including on public channels.
• Clear writing and editing skills for digital channels.
• Ability to collaborate effectively with internal teams, agencies, partners, and the public.

Physical Requirements

The physical requirements listed are representative of those needed to successfully perform the essential duties of this position. In accordance with the Americans with Disabilities Act (ADA), Three Square will provide reasonable accommodations to qualified individuals with disabilities, absent undue hardship, to enable them to perform the essential functions of the role. 

• Ability to sit, use hands and fingers, talk or hear, and smell continually. 
• Ability to stand, walk, and reach frequently. 
• Ability to climb or balance, stoop, kneel, or crouch occasionally. 
• Ability to frequently lift and carry up to 10 lbs. 
• Ability to occasionally lift and carry up to 50 lbs. 
• Close vision required to see computer monitors, read documents, and operate copy and fax machines. 
• Distance vision is required to drive an automobile if driving is a requirement of the job 

Work Environment

• Work is performed indoors in a climate-controlled office environment. 
• Moderate noise levels as found in a business office with computer printers, households with TVs, kitchen appliances, and driving in light traffic. 
• Occasionally exposed to outdoor weather conditions when traveling between buildings or attending off-site meetings and events. 
• May occasionally enter warehouse areas, with brief exposure to temperature variation, dust, and elevated noise levels from motorized equipment. 

Why You Will Love Working Here

Joining Three Square means becoming part of a community-driven mission where your work truly matters, and where together, we can feed everyone. Every task you do, big or small, directly contributes to our mission of pursuing a hunger-free community. You will be a part of a team that shows up for our neighbors, works alongside dedicated program partners, and sees the tangible impact of their work reflected in the lives of the people we serve.

What Benefits Do We Offer?

Pay & Financial Wellness: Competitive pay and free Financial Advice Services through Forthright Partners - because your financial health matters beyond your paycheck.

Time to Recharge: We offer a generous PTO package, plus 16 paid holidays and 1 floating holiday, so that you can show up as your best self.

Health & Wellbeing: Medical, Dental, Vision, Life, Short-term and Long-term Disability insurance with 100% employer-paid premiums for employee-only coverage, optional supplemental coverage including Accident, Critical Illness, Voluntary Life, and Pet Insurance, and company-paid access to an Employee Assistance Program (EAP) for when life gets complicated.

Plan for the Future: A 403(b) Retirement Savings Plan with up to 3% employer match to help you build the financial future you deserve.

And So Much More: This is just the beginning! We're always looking for new ways to support our team!