Consumer Insights and Strategy Analyst

Job Description

Job Description

For immediate consideration, please connect with me on LinkedIn at and then email your resume, work authorization status, current location, availability, and compensation expectations directly to View email address on ziprecruiter.com - make sure to include the exact job title and job location in your email message.

*** W2 hourly contract work - no C2C candidates *** Location: 77 Hot Metal Street, Pittsburgh, PA 15203 - hybrid work schedule, parking provided Consumer Insights and Strategy Analyst : - As a member of the Customer Insights & Strategy team, you will be responsible for ensuring that business decisions are made with the benefit of insight & customer-first thinking. Responsible for developing, executing and analyzing insights from surveys as it relates to product, marketing channels & marketing strategy. The analyst will also be responsible for competitive tracking, brand tracking & reporting from syndicated sources. - Custom execution of surveys to inform product, marketing & strategic decisions. The analyst will own the process including questionnaire development, programming, analysis, visualization, and storytelling. - Execute wear tests as requested by the merchant teams. - Perform seasonal & marketing campaign hindsighting. - Prepare presentations and other forms of communication to thoughtfully illustrate insights from syndicated research sources. - Regularly report insights from corporate brand tracker to cross-functional & executive teams. Ad-hoc reporting will also be required. - Provide ad-hoc customer analyses to address specific questions from stakeholder groups: marketing, strategy, merchandising, and planning. - Enlist syndicated research to benchmark changes to our market position, target customer, consumer preferences, brand awareness, etc. - Escalate new customer trends to business partners; provide hypotheses informed by custom and market data around what may be causing them and make recommendations on how to strategically use these new insights. Required Qualifications : - Bachelor’s Degree in Marketing, Merchandising, Business, or related field - Proficiency in survey design and consumer/market data analysis, with practical experience in platforms such as Qualtrics (customer/employee experience) and Circana (retail and CPG market measurement)

For immediate consideration, please connect with me on LinkedIn at and then email your resume, work authorization status, current location, availability, and compensation expectations directly to View email address on ziprecruiter.com - make sure to include the exact job title and job location in your email message.

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