Product Marketing Manager

Product Marketing Manager

We're looking for a Product Marketing Manager to define how we compete and win in the market. You will translate product capabilities, customer insight, and market dynamics into clear positioning, messaging, and go-to-market execution.

This role sits within the Pipeline Business Line and focuses on the Integrity and Risk product portfolio. You will report directly to the Head of the Pipeline Business Line, operating at the center of commercial decision-making.

As the commercial bridge across Product, Sales, Customer Success, and Marketing Communications, you will ensure alignment on where we play, how we win, and how we deliver value to customers.

You will also lead the market insight engine, ensuring decisions are grounded in real customer, competitive, and market evidence, with clear ownership for defining market direction and commercial positioning.

Open to all DNV USA offices.

What You'll Do

Market Strategy & Insight

• Define target markets, segments, and ideal customer profiles
• Build and maintain a strong understanding of customer needs, market trends, and competitors
• Identify new growth opportunities and translate insights into clear priorities

Positioning & Messaging

• Own value propositions, positioning, and messaging across products
• Ensure consistency across all commercial teams
• Continuously refine messaging based on customer and market feedback

Go-to-Market Execution

• Define how we compete and win in the market
• Lead and orchestrate product launches and market expansion strategies
• Align go-to-market plans to drive measurable improvements in pipeline and win rates

Sales Enablement

• Develop playbooks, customer presentations, and competitive tools
• Drive adoption and readiness across sales teams
• Partner with Sales to improve targeting and win effectiveness

Insight & Feedback Loop

• Lead customer research, win/loss analysis, and competitive intelligence
• Translate insights into improvements in positioning, go-to-market strategy, and product direction
• Establish a strong feedback loop between Sales and Product

Customer & Market Engagement

• Engage directly with customers and industry stakeholders to validate positioning and uncover buying drivers
• Test commercial assumptions, product/market fit and identify unmet needs
• Maintain an active external presence to ensure strategies reflect real-world conditions

Cross-Functional Leadership

• Align Product, Sales, Marketing Communications, and Customer Success on market strategy and messaging
• Ensure teams operate from a shared understanding of the customer and market

What We Offer

• Generous paid time off (vacation, sick days, company holidays, personal days)• Multiple Medical and Dental benefit plans to choose from, Vision benefits• Spending accounts – FSA, Dependent Care, Commuter Benefits, company-seeded HSA• Employer-paid, therapist-led, virtual care services through Talkspace• 401(k) with company match• Company provided life insurance, short-term, and long-term disability benefits• Education reimbursement program• Flexible work schedule with hybrid opportunities• Charitable Matched Giving and Volunteer Rewards through our Impact Program• Volunteer time off (VTO) paid by the company • Career advancement opportunities

**Benefits vary based on position, tenure, location, and employee election**

DNV is a proud equal-opportunity employer committed to building an inclusive and diverse workforce. All employment is decided on the basis of qualifications, merit, or business need, without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

DNV is committed to ensuring equal employment opportunity, including providing reasonable accommodations to individuals with disabilities. US applicants with a physical or mental disability who require reasonable accommodation for any part of the application or hiring process may contact the North America Recruitment Department (View email address on click.appcast.io). Information received relating to accommodation will be addressed confidentially.

For more information

About You

What is required

• 6+ years in Product Marketing, Strategic Marketing, or related B2B roles
• Bachelor's degree in Marketing, Business, Communications, Engineering, or a related field required, Master's degree a plus
• Experience with technical, industrial, SaaS, or energy products preferred
• Proven track record in go-to-market strategy and commercial impact
• Strong cross-functional collaboration with Product, Sales, and Marketing
• Experience translating market insights into actionable strategy
• Strong written and verbal English communication skills
• We conduct pre-employment drug and background screening

*Immigration-related employment benefits, for example visa sponsorship, are not available for this position*

What Strong Candidates Demonstrate

• Clear market thinking and customer empathy
• Ability to turn insight into action and measurable results
• Influence without authority across teams
• Strong communication and storytelling skills
• Balance of strategic thinking and hands-on execution

Success in This Role

You will be successful if you:

• Improve win rates in priority segments
• Strengthen pipeline quality through better targeting and positioning
• Establish clear, consistent commercial narratives
• Enable teams to compete more effectively in the market

About Energy Systems We help customers navigate the complex transition to a decarbonized and more sustainable energy future. We do this by assuring that energy systems work safely and effectively, using solutions that are increasingly digital. We also help industries and governments to navigate the many complex, interrelated transitions taking place globally and regionally, in the energy industry.

Job Info

• Job Identification 6751
• Job Category Manager
• Locations Houston, TX, United States Mechanicsburg, PA, United States Corvallis, OR, United States Austin, TX, United States Dallas, TX, United States Miami, FL, United States Columbus, OH, United States Reno, NV, United States Las Vegas, NV, United States Nashville, TN, United States Portland, OR, United States
• Job Schedule Full time