Digital Marketing Manager

Overview Digital Marketing Manager plays a critical cross‑functional role in supporting current students and executing integrated marketing and communications initiatives that drive student recruitment, engagement, and enrollment outcomes at Auburn University at Montgomery (AUM). We are seeking a candidate with strong digital marketing experience , including expertise in campaign strategy, paid and organic channels, analytics, and CRM‑driven communications. This position manages timelines, coordinates deliverables, and ensures alignment across digital campaigns, content strategy, and CRM‑integrated outreach initiatives. Working closely with Enrollment Management, Creative Services, and Academic Affairs, the Digital Marketing Manager serves as a critical bridge between strategy and execution—ensuring enrollment communications are timely, targeted, data‑informed, and measurable. Responsibilities By translating strategy into high‑impact digital execution, the Digital Marketing Manager ensures AUM connects with prospective students through timely, data‑driven, and engaging digital experiences—advancing both immediate recruitment goals and long‑term institutional growth. Key Responsibilities Lead the planning, coordination, and execution of integrated digital marketing campaigns across the student recruitment funnel—from awareness to enrollment. Manage timelines, workflows, and task assignments for multi‑channel digital initiatives, including email, social media, web, paid media, and marketing automation. Serve as the digital marketing lead for key enrollment campaigns such as AUM Bound, yield communications, and accepted student outreach, ensuring campaigns are optimized for engagement, conversion, and performance. Leverage CRM platforms and marketing automation tools to deliver personalized, data‑driven communications and nurture prospective students through the enrollment journey. Monitor, analyze, and optimize campaign performance using analytics and reporting tools to continuously improve results and ROI. Cross‑Department Collaboration Work closely with the Director of Communications, CRM team, and Enrollment Services to develop content calendars and engagement journeys. Act as liaison between creative, digital, and enrollment teams to align messaging and campaign deliverables. Facilitate status meetings, stakeholder updates, and post‑campaign reviews. CRM & Digital Marketing Integration Partner with CRM and marketing automation teams to ensure communications are personalized, data‑informed, and optimized for conversion. Collaborate with the Web Experience Manager and Digital Strategist to ensure web and landing pages support campaign goals and enrollment UX best practices. Performance Tracking & Optimization Develop dashboards and reports that track campaign milestones, engagement metrics, and project ROI. Monitor key KPIs across channels (email open rates, click‑throughs, conversions, form fills) to optimize future communications. Implement project retrospectives to capture lessons learned and drive continuous improvement. Event & Experience Coordination Support planning and promotion of key enrollment‑related events (Admitted Student Day, Preview Days, campus visits). Partner with Student Affairs and Admissions to support communications that enhance prospective student experiences from inquiry to enrollment. Qualifications Required: Bachelor’s degree in marketing, communications, project management, or related field. 3–5 years of experience managing marketing/communications projects or campaigns. Proven ability to lead complex, deadline‑driven projects with multiple stakeholders. Experience working with marketing automation, CRM tools (e.g., Element451, Slate, Salesforce), or content calendars. Strong communication, organizational, and problem‑solving skills. Preferred: Higher education or enrollment marketing experience. Familiarity with platforms such as Trello, Asana, Monday.com, or similar project management tools. Knowledge of SEO, UX, email marketing best practices, and student journey mapping. Equal Opportunity Compliance Statement AUBURN UNIVERSITY AT MONTGOMERY IS AN AFFIRMATIVE ACTION / EQUAL OPPORTUNITY EMPLOYER. It is our policy to provide equal employment and education opportunities for all individuals without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, gender expression, pregnancy, age, disability, protected veteran status, genetic information, or any other classification protected by applicable law. The Office of Human Resources/Affirmative Action/Equal Employment Opportunity (AA/EEO) strives to ensure an inclusive and equitable working, living, and learning environment for members of the AUM community. #J-18808-Ljbffr The Chronicle of Higher Education