Director, Product Marketing

Overview

The Product Monetization Strategy team within the AI Experiences organization at Microsoft is responsible for defining how we create user experiences that delight users and business models that empower advertisers to meet their goals. We are a global community of creatives and trailblazers - developers, engineers, AIscientists, marketers, researchers, designers, and writers. Fueled by an obsession with the details and a healthy respect for humanity, we explore what's possible and shape the future together.

We are seeking an experienced and innovative Product Marketing Director to help us to lead the go-to-market strategy for our CRM, MarTech, and related seller tools portfolio, translating complex product capabilities into clear value propositions and user journeys, and driving cross-functional alignment across Product, UX, Sales, Enablement, and Operations to improve seller and marketer productivity and accelerate revenue growth. This role has solid collaboration with Product Managers and Marketing partners, leading thoughtful go-to-mark strategies, defining appealing product positioning and influencing customer-centric roadmaps.

We are looking for a product marketer with a proven record of successful partnerships with Engineering and PM teams. We seek someone with experience applying different customer listening approaches to influence product decisions. Finally, the ideal candidate must have the ability to define compelling and differentiated product positioning, serving as a beacon for our product value proposition inside the organization.

Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.

Responsibilities

Customer Listening and Market Signals

• Seek market intelligence signals and lead customer listening strategies and execution to identify growth opportunities, investment priorities and inform product roadmap.

• Determine areas of market research and create deep collaboration with the field to connect with clients and understand their needs.

• Understand competitors' strengths, weaknesses, Microsoft's competitive positioning, and anticipate the business implications.

• Provide subject matter expertise when developing insights from market or user research, competitive analyses, and industry trends.

• Synthesize and articulate customer feedback, mobilizing internal teams to address it.

Product Positioning, Value Proposition and Messaging

• Lead the creation of a differentiated value proposition that aligns with customer goals.

• Drive the development of product positioning, value proposition pillars with tangible proof points and crisp messaging, aligned across stakeholders.

• Support partner teams in the client facing communication and enablement.

• Clearly articulate our product story in blog posts and tentpole event presentations for marquee product launches.

Go-to-Market

• Lead v-teams and direct marketing strategies for effective product releases, maximizing adoption and customer satisfaction.

• Set clear goals and impact metrics, orchestrating cross-functional teams to leverage the appropriate marketing and sales channels to achieve them.

• Develop and execute impactful launch strategies that leverage key industry and first-party events, setting clear release schedule goals for the Product Management teams.

Thought Leadership and GAI Adoption Acceleration

• Act as a trusted partner and leader in the generative AI (GAI) space, representing Microsoft in strategic discussions with advertising executives and in select industry events.

• Provide guidance to internal partners on Microsoft's differentiated value proposition and point of view of how we Microsoft can grow ad revenue based on solid understanding of customer needs and industry landscape.

Scale Enablement

• Ensure that Learning and Development, Sales and Marketing teams know our roadmap, positioning and value proposition, empowering them to scale enablement across clients and internal teams.

• Lead select and strategic product training sessions, driving excitement and clarity around key product announcements.

Growth Mindset and Inclusive Thinking

• Proactively seek feedback from a diverse group of clients and users, uncovering new growth opportunities and mitigating bias in AI products.

• Lead a "always learning" culture with constant assessment of what we can do better, encouraging open and honest conversations and reflections, while ensuring that all voices are heard.

Qualifications

Required Qualifications:

• Master's Degree in Marketing, Computer Science, Business or related field AND 4+ years experience in business.

• OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in business.

• OR equivalent experience.

Preferred Qualifications:

• 8+ years experience in Product Marketing, Product Management or similar role, leading cross-organizational teams and working with Engineering partners.

• Proven track-record in applying different customer listening approaches to inform and influence product development.

• Experience cultivating trust-based relationships directly with senior level leaders internally.

• Solid product positioning and value proposition development skills, with experience in leading differentiated value propositions and translating complex features into compelling narratives.

• Capacity to deal with ambiguity and iterate with partners to refine new concepts and business models.

• Demonstrates curiosity and actively explores options. Responds efficiently to changing demands and circumstances, maintaining a constructive attitude.

• Data-Driven Problem Solver: Uses data to identify trends and prioritize work. Set up hypotheses and test them out to inform how we should scale.

• Organizational agility/savvy and ability to work across organizational boundaries to build alignment at multiple levels of leadership and drive closure on issues.

• Experience leading product marketing and/or go-to-market strategy for CRM, MarTech, sales productivity, or other enterprise SaaS platforms, including translating complex capabilities into clear positioning, driving adoption and change management, and influencing cross-functional teams across Product, UX, Sales, Enablement, and Operations.

• Advertising industry experience: deep knowledge of the digital advertising landscape. It can be on the agency, publisher, or brand side.

#MicrosoftAI

Product Marketing IC5 - The typical base pay range for this role across the U.S. is USD $130,900 - $251,900 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $165,600 - $272,300 per year.

Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:

This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.

Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations. (