Internal Sales Representative

Overview Reporting to the Retail Business Manager – Construction, the Inside Sales Representative will join our Sales – Construction Industries team on a permanent basis at our Perth Precinct. In this role, you will be responsible for driving aftermarket sales growth by promoting Caterpillar parts and service solutions to customers within the Retail Construction Industry. Through proactive telephone engagement and strategic account management, you will build and maintain strong customer relationships, ensuring regular contact is aligned with agreed marketing plans and business objectives. The successful candidate will play a key role in identifying sales opportunities, increasing market penetration, and strengthening WesTrac’s market share across an assigned customer portfolio by delivering exceptional customer service and tailored solutions. Roster –5 Days, 8.5 Hrs/Day (inclusive meal break) What You’ll Do Customer Relationship Management & Coverage – Maintain regular contact with assigned Retail Construction customers, ensuring appropriate account coverage in line with established targets while developing strong customer relationships and identifying their parts and service requirements. Sales Growth & Solution Promotion – Drive sales of Caterpillar parts, attachments, services, Customer Support Agreements (CSAs), and quarterly campaign offers by promoting value-added solutions tailored to customer needs. Lead Generation & Opportunity Management – Identify, qualify, and convert sales opportunities within the retail market, proactively managing leads to maximise revenue and market penetration. Team collaboration – Builds partnerships and works collaboratively with other business units to deliver customer‑centric solutions and accomplish team goals and sales targets. Skills & Experience Sales Experience – 2+ years’ sales experience, including cold calling and lead generation in a retail environment highly beneficial. Communication & Customer Focus – Strong customer service and relationship‑building skills with excellent communication abilities. Systems & Numerical Skills – Proficient in MS Office, CRM/sales systems, and numerically literate. Organisation & Problem Solving – Strong time management, analytical thinking, and decision‑making skills. Teamwork – Able to work independently and as part of a team. Benefits Financial Benefits – Paid Parental Leave & Secondary Carers Leave, Salary Sacrificing, Novated Leasing, Income Protection Insurance & more than 600 retail discounts, such as, Coles, Petbarn, Virgin, HOYTS & Crown. Health & Wellness – Discounts with BUPA, Fitness Passport to access multiple gyms across Australia & EAP access to support you and your immediate family. Culture & Career – Personal and Team Recognition (Made for More awards), Internal Career Progression, Training & Flexibility through our award‑winning WesTrac Institute Employee Referral Program – Opportunity to receive a referral bonus up to $5000 for applicable roles Additional Perks – Emergency Services Leave, Defence Force Reserves Leave & Employee Share Purchase Plan opportunity. Our Company & Commitment With over 4,500 employees, WesTrac is one of the world's largest authorised Cat® equipment dealers, offering a wide range of mining and construction equipment and management solutions. At WesTrac, we reflect diverse communities, celebrate our people’s diversity, and create a culture where employees feel safe to be their authentic selves. We encourage applications from First Nations people, LGBTQIA+ individuals, and those from culturally diverse backgrounds. WORK180 endorsed employer for our commitment to diversity, inclusion, and equality. #J-18808-Ljbffr WesTrac