Associate Brand Manager

Life tastes better with ice cream With 19.000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry. We create iconic ice cream brands that are part of everyday life, bringing moments of joy to millions of people around the world. Everybody loves ice cream. And as the world’s biggest pure‑play ice cream company, we have the scale and ambition to make a real difference. What truly sets us apart is how we work. We move fast and keep things simple. We turn ideas into action, trust people to take ownership, and work as one team to win together with integrity. Our culture is high‑performance, collaborative and focused on getting things done. We’re curious and ready for what’s next. We embrace digital, use data to make better decisions, and keep learning, including how AI can help us work smarter and serve consumers better. ROLE We are seeking a passionate, innovative, and consumer-obsessed marketer to join the Kids Adventure & Out-of-Home Strategy & Innovation team. This individual will play a critical role in shaping the future of the Good Humor brand while helping drive strategic growth across the Out-of-Home (OOH) ice cream business. The ideal candidate combines strategic thinking with strong executional excellence, thrives in a fast-paced cross-functional environment, and has a passion for developing breakthrough innovation, culturally relevant brand experiences, and consumer-loved products. This role offers the opportunity to work across iconic brands, emerging trends, and new growth opportunities within one of the world's most recognized ice cream portfolios. WHAT MAKES THIS ROLE EXCITING Own meaningful projects on one of America's most iconic ice cream brands. Influence the future innovation strategy for a growing business. Work across brand building, innovation, culture, licensing, and channel strategy. Collaborate with leaders across Marketing, R&D, Sales, Supply Chain, Insights, and Design. Help create products and experiences that bring joy to consumers across thousands of locations nationwide. WHAT YOU'LL BE RESPONSIBLE FOR Brand Strategy & Equity Development Help develop and execute Good Humor's long-term brand strategy, positioning, and growth plans. Drive initiatives that strengthen brand relevance, distinctiveness, and consumer engagement. Translate consumer, category, and cultural insights into actionable business opportunities. Partner with creative, insights, and media teams to deliver compelling brand storytelling. Innovation Pipeline Leadership Lead end-to-end innovation projects from concept development through commercialization. Build robust business cases and innovation roadmaps aligned with strategic growth priorities. Coordinate cross-functional teams including R&D, Supply Chain, Finance, Sales, Legal, Packaging Design, and Operations. Ensure projects are delivered on time, in full, and within budget. Out-of-Home Strategy & Growth Support development of OOH growth strategies across convenience, foodservice, ice cream truck, recreation, and other emerging channels. Identify white-space opportunities through analysis of consumer trends, marketplace dynamics, and channel insights. Partner with Customer Strategy, Category Management, and Sales teams to unlock distribution, visibility, and channel-specific growth opportunities. Consumer & Market Insights Lead consumer learning plans, concept testing, and innovation validation. Monitor category trends, competitive activity, and cultural movements to identify future growth opportunities. Synthesize data into clear recommendations and senior leadership presentations. Partnerships & Cultural Activation Support development of strategic brand partnerships, licensing opportunities, and experiential activations. Help identify culturally relevant opportunities that strengthen consumer engagement and brand impact. Collaborate with internal and external partners to bring initiatives to market effectively. Business Management Manage project budgets, purchase orders, forecasting inputs, and agency relationships. Track innovation performance and business results against key success metrics. Prepare materials for business reviews, innovation gates, and senior leadership presentations. WE’RE LOOKING FOR SOMEONE WHO Think end-to-end and takes ownership for results. Is comfortable working in a fast-moving, evolving organisation. Values collaboration, clarity and low-ego ways of working. Required Qualifications Bachelor's degree in Marketing, Business, Communications, or related field. 2–5 years of experience in brand management, innovation, category management, shopper marketing, consumer insights, or related commercial roles. Strong project management and cross-functional leadership capabilities. Excellent analytical, communication, and presentation skills. Ability to manage multiple priorities in a fast-paced environment. Preferred Qualifications Experience in CPG, food & beverage, retail, or consumer-focused industries. Experience supporting product innovation or commercialization. Familiarity with consumer research methodologies and data analysis. Demonstrated passion for brands, culture, innovation, and emerging consumer trends. WHAT YOU'LL GET Market-competitive pay and performance related rewards Flexible ways of working Support for health, wellbeing and life outside of work Time off to rest and recharge Ongoing learning and development opportunities Medical, dental and (where applicable) vision coverage Health and wellbeing support, including employee assistance programs and wellness initiatives Health-related savings and spending accounts Retirement savings programs with a competitive matching plan Additional employee perks (e.g., corporate discounts, commuter or learning support) Pay: The pay range for this position is $88,600 to $133,000. Bonus: This position is bonus eligible. Benefits: TMICC employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits. Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents. Why join us? This is a place for people who are passionate about ice cream and are growth obsessed - both for the business and for themselves. People who act like an owner and drive our business end-to-end. People who are driven by success to deliver more than we ever thought we could! You’ll thrive here if you value an inclusive culture, with low ego and hierarchy - and if you’re excited to continuously learn and challenge how we work, using digital, data, and new thinking to push us forward. - Roles with real accountability and visible impact - Free to move fast, experiment and challenge how things are done - Continuous learning and development as the business grows - Reward linked to performance and contribution. Your career here is shaped by what you deliver, as you work across functions and markets and grow with the business. Additional information The Magnum Ice Cream Company is an Equal Opportunity Employer. We embrace diversity and are committed to creating an inclusive environment where everyone can do their best work regardless of age, disability, gender identity, race, religion, sexual orientation, or any other protected characteristic. For more information about your Federal rights, please see Know Your Rights: Workplace Discrimination is Illegal and Pay Transparency Non discrimination Provision. Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check. The Protected Veterans or Individuals with Disabilities AAP narratives are available for inspection by any employee or applicant for employment Monday through Friday during normal business hours at establishment. If you are an individual with a disability and require assistance at any time during our recruitment process, please let your Talent Acquisition Partner know. You may notice references to Unilever, as well as Unilever’s policies and terms and conditions, on this career site. This is because we are still sharing some services under the terms of our separation from the company. Please be aware that your application and the information you submit via this site will go directly and exclusively to The Magnum Ice Cream Company for roles within The Magnum Ice Cream Company. #J-18808-Ljbffr