Senior Director of Enterprise Marketing

Job Description

Job Description:\n\n At Core States Group, the work you do matters to the clients we serve, the communities we support, and the teams who rely on one another to deliver with excellence. Our Cause is powerful: to create a world where all environments improve everyday life. Why Professionals Choose Core States Group Here’s what you can expect:VALUES-DRIVEN CULTURE – A workplace rooted in Integrity, Service, Inclusion, Excellence, and Innovation. Our Core Values guide how we work, how we treat each other, and how we show up for our clients every day.COMPENSATION – Competitive wages and bonus programs, including professional licensure bonuses. RETIREMENT – A strong 401(k) match, with immediate vesting, to help you invest in your future and build your retirement savings with confidence.HEALTHCARE – Competitive health benefits including HSA with employer contribution, life insurance options, and supplemental coverage options, giving you the flexibility to select the coverage that best fits your needs and lifestyle.VACATION – Generous PTO to help you recharge, relax, and maintain a healthy work-life balance.PERKS – Team wellness challenges, free virtual gym app, wholesale club membership reimbursement, employee recognition programs, paid parental leave and much more!FLEXIBLE WORK ENVIRONMENT – A flexible work environment that empowers you to do your best work, whether you’re in the office, working remotely, or blending both to support your responsibilities.TUITION REIMBURSEMENT – support your growth with tuition reimbursement to help advance your education and professional development. Summary of the Role The Senior Director of Enterprise Marketing owns and leads Core States Group's enterprise marketing strategy and execution and advances how the company is understood by clients, employees, recruits, industry partners, and future acquisition partners. This is a senior enterprise leadership role with responsibility for how Core States shows up in the market, how clearly we communicate what makes us different, and how effectively marketing supports growth, employee connection, recruiting, and long-term brand strength. Core States' North Star is to be the Obvious Choice for clients, employees, future employees, and future acquisition partners. This role exists to help make that real. Reporting to the Vice President of Growth, this leader will develop and execute marketing initiatives that strengthen market positioning, support revenue growth, enhance employee engagement, elevate the talent brand, and reinforce Core States' reputation as the industry's Obvious Choice. The right leader will understand that brand is shaped by what people experience. Marketing must help tell the Core States story clearly while staying connected to the way the business grows, serves clients, supports employees, and expands into new opportunities. The Senior Director will partner closely with the Vice President of Growth, CEO, COO, VP of Human Resources, market leaders, Client Leads, and the senior leadership team to ensure marketing investments align with business priorities and company strategy. This role requires a strategic leader who can balance long-term brand development with practical business impact while building a scalable marketing function that supports continued growth. The reporting structure keeps Marketing closely connected to growth, business development, revenue growth, market positioning, and pursuit activity, while recognizing that the role must also support broader company priorities, including employee communication, talent brand, enterprise reputation, and future acquisition partner visibility. This leader is expected to have a voice across the business. They must be able to challenge leaders constructively on message clarity, brand consistency, market positioning, client-facing materials, employee-facing communication, and the quality of how Core States presents itself internally and externally. Responsibilities Enterprise Marketing StrategyOwn and Lead the enterprise marketing strategy for Core States, aligning marketing with company growth objectives, business lines, markets, and client priorities. Translate business strategy into focused marketing priorities, messaging, campaigns, and execution plans. Build a marketing approach that supports both national programmatic growth and regional market visibility while staying responsive to market trends, client needs, and competitive dynamics. Establish clear priorities to maximize marketing’s impact on client growth, talent attraction, employee engagement, and brand reputation.Help leadership define where marketing can create the greatest impact across client growth, employee connection, recruiting, and enterprise reputation. Brand and PositioningStrengthen and differentiate the Core States brand by strengthening how Core States communicates what makes the company different and advancing the Obvious Choice vision across clients, employees, recruits, acquisition targets, and the broader market.Ensure clear, consistent messaging that reflects the company's strategy, culture, and operating model and is grounded in how the business actually operates while highlighting integrated delivery, programmatic execution, client outcomes, speed to market, cost certainty, and compelling design.Maintain high standards for brand identity, messaging, tone, and quality across all internal and external communications.Ensure the Core States story reflects the company's strategy, culture, operating model, and growth priorities. Revenue Growth SupportPartner with Growth, Operations, Client Leads, and market leaders to support revenue growth and strategic pursuits.Help market teams tell a clearer story about why Core States is the right choice for specific clients, markets, and opportunities.Develop positioning, messaging, presentations, qualifications, and client-facing materials that help open doors, support trust, strengthen differentiation, and reinforce Core States' ability to deliver.Provide market insights and communication support that help leaders make informed growth decisions and increase visibility into wins, pursuits, market activity, and client opportunities.Equip Client Leads and market teams with tools and messaging that deepen client relationships and help expand existing relationships through earned trust. Internal Communications and Employee ConnectionLead internal marketing and communication efforts that help employees understand where the company is going and how their work connects to the strategy.Strengthen employee pride, clarity, engagement, and connection of the Core States story and their role in its success.Partner with HR and leadership to communicate culture, recruiting, onboarding, employee experience, and key company initiatives.Enable leaders to deliver clear, consistent business communications while increasing visibility into company updates, market activity, pursuits, client wins, and strategic priorities.Celebrate successes in ways that reinforce collaboration, client impact, and the behaviors that drive Core States forward. Talent BrandPartner with HR and Talent Acquisition to strengthen Core States' employer brand and attract top talent.Communicate a compelling and authentic employee value proposition that reflects the company's culture, values, and career opportunities. Help future employees understand who Core States is, what we value, how we work, and why the company is a compelling place to build a career.Ensure the employee-facing and candidate-facing story is honest, compelling, and consistent with the company's culture.Support recruiting, onboarding, and retention initiatives through employment branding, targeted campaigns, and leadership communications.Help Core States build stronger name recognition with the type of talent the company needs to support future growth. M&A and Enterprise ReputationSupport M&A initiatives by strengthening how Core States is positioned and understood by prospective acquisition partners.Communicate the company's strategy, culture, operating model, and growth story in ways that build confidence and credibility.Provide brand, communications, and integration support throughout the acquisition process as needed.Enhance Core States' reputation as a strong, clear, credible, differentiated, and attractive platform for future partners. Marketing Team LeadershipLead, develop, and empower the marketing team to deliver high-impact work that supports company growth.Build on existing strengths across business development support, presentations, social media, and internal communications while elevating the strategic contribution of marketing. Raise the strategic impact of the marketing function as the company grows.Establish clear priorities, standards, workflows, and accountability to improve focus, efficiency, and execution quality.Leverage AI and other technologies to enhance speed, quality, consistency, scale, and overall team effectiveness.Assess future team structure and resource needs to ensure marketing can meet evolving business demands while maintaining high-quality execution.Protect high-quality execution while improving focus, efficiency, and enterprise impact. Marketing Operations and MeasurementEstablish practical performance measures that demonstrate marketing's impact on brand visibility, revenue growth, employee engagement, recruiting, content effectiveness, market insight, and leadership satisfaction.Manage marketing budgets, resources, vendors, and technology to maximize efficiency and value.Build repeatable processes where needed without slowing the business.Ensure the marketing function scales with company growth and increasing complexity. Success Measures Success in this role will be measured by the degree to which marketing helps Core States become easier to understand, easier to trust, and easier to choose.Stronger market visibility and brand recognition.Better support for client growth and pursuit activity.Clearer positioning around Core States' integrated model and market strategy.Stronger employee understanding of company direction and priorities.Improved internal communication and company-wide connection.Stronger recruiting and talent brand support.Better materials and messaging for market teams, Client Leads, Growth, and executive leadership.Increased credibility with potential acquisition partners.A marketing team that continues to produce excellent work while operating with more strategic focus.Evidence that marketing is helping the business grow. Qualifications We are looking for a senior marketing leader with strong enterprise judgment, commercial awareness, and the ability to lead both strategy and execution. The right person can connect brand, growth, communications, recruiting, and employee engagement while influencing senior leaders without relying only on formal authority.Bachelor's degree in Marketing, Communications, Business or related field, or equivalent professional experience.Significant marketing leadership experience, preferably in a complex B2B, professional services, or multi-market environment.Demonstrated success developing and executing enterprise marketing strategies that support growth and business objectives.Experience leading and developing marketing, communications, brand, creative, or related teams.Strong business judgment and commercial instinct.Clear writing, messaging, and storytelling ability, with strong visual and brand standards.Ability to translate strategy into simple, useful language and create messaging that leaders, clients, employees, recruits, and partners can understand.Ability to influence senior leaders, challenge constructively, and operate with leadership presence, high standards, and low ego.Comfort working in a complex, fast-moving business with multiple internal and external audiences.Curiosity about markets, clients, competitors, employees, and growth opportunities.Strong communication, organizational, and cross-functional leadership skills, with the ability to manage multiple priorities and stakeholders.Proven ability to partner effectively with business development, operations, HR, and executive leadership. Preferred QualificationsExperience in AEC, construction, engineering, architecture, infrastructure, energy, or another technical professional services industry. Experience supporting business development, client pursuits, proposals, and market growth initiatives. Experience with employer branding, internal communications, M&A, enterprise communications, or organizational change initiatives. Experience leveraging AI, marketing technology, and data-driven approaches to improve marketing effectiveness and scalability in multi-region, multi-service-line organizations. Leadership QualificationsThe Senior Director of Enterprise Marketing must lead with clarity, judgment, and accountability.This person must be comfortable working with strong leaders across the company. They need to listen well and bring a clear point of view. They should be willing to challenge unclear messaging, weak positioning, inconsistent brand use, and materials that do not meet the standard.They must understand that the marketing team serves the business and that the business also needs strong marketing leadership.Because this role reports through Growth while serving broader enterprise needs, the Senior Director must operate with good judgment, strong communication, and clear alignment with leadership. They must keep the Vice President of Growth closely informed while also building direct working relationships across the business.This role requires someone who can build on what is already working, raise the ceiling of the function, and help Core States tell a clearer story as the company grows. Work Location This can be a hybrid role out of any Core States Group office or a remote role in the domestic U.S. Company Overview Core States Group designs, builds, and manages programs and projects across North America and has been recognized on top lists throughout the architecture, engineering, and construction (A/E/C) industry. Established in 1999, we offer integrated solutions with seamless continuity, and many of the world’s most notable brands count on us to deliver speed to market, cost certainty, and compelling design. With 24 offices across the United States and Canada, Core States Group is an industry powerhouse that drives innovation and improves everyday life for countless people across several markets, including Convenience, Distributed Generation, Financial, Grocery, Housing, Industrial, Restaurants, Retail, Semiconductor, Tribal, Zero-Emission Vehicle (ZEV) Infrastructure, and more. Visit us at A Note to Candidates Please do not be concerned if you do not meet every requirement. At Core States Group, we are dedicated to building a diverse and inclusive workplace, so if you are excited about this role but your experience does