Business Development & Marketing Liaison

Job Description

Job Description

Business Development & Marketing Liaison

Department: Management Reports To: Chief Executive Officer (CEO) Position Type: Full-Time (FTE) Classification: Exempt

About High Desert Heart & Vascular High Desert Heart & Vascular is an independent, private cardiology practice serving the Treasure Valley and surrounding communities. We are committed to delivering exceptional, patient-centered cardiovascular care through clinical excellence, innovation, research, and timely access-helping people live longer, healthier lives. As an independent practice, we have the freedom to make decisions based on what is right for our patients, our team, and the community we serve.

About the Opportunity This is an excellent early- to mid-career opportunity for a motivated marketing, communications, business development, or healthcare professional who wants to make a visible impact. In this role, you will help tell the story of a growing cardiovascular practice, strengthen relationships with referring providers and community partners, support meaningful outreach, and contribute directly to improved access to heart care in our region. The right candidate will be someone who enjoys building relationships, organizing projects, representing a respected local brand, and seeing their work translate into real community benefit.

Position Summary

The Business Development and Marketing Liaison serves as a key ambassador for High Desert Heart & Vascular (HDHV), supporting growth, visibility, physician relations, community engagement, marketing coordination, brand stewardship, vendor management, event planning, and executive reporting. Reporting directly to the CEO, this position works closely with physicians, leadership, healthcare partners, insurance payors, employers, vendors, and community stakeholders to strengthen HDHV's reputation and expand appropriate referral opportunities. This role combines relationship-building, business development, community outreach, and hands-on marketing execution to promote the HDHV brand and enhance timely access to high-quality cardiovascular care.

Our Mission, Vision, and Values Our mission is to deliver exceptional, patient-centered cardiovascular care through clinical excellence, innovation, research, and timely access-helping people live longer, healthier lives. Our vision is to be the region's most trusted and innovative independent cardiovascular practice, setting a higher standard for access, outcomes, patient experience, value, and the advancement of heart care. This role helps bring that mission and vision to life through community connection, thoughtful communication, and trusted partnerships.

• Innovation: We thoughtfully adopt proven diagnostics, technologies, therapies, and care models that improve outcomes, safety, access, or the patient experience.
• Independence: We answer to our patients, not a corporate system, giving us the freedom to make decisions based on what is right.
• Prevention: We do not just treat heart disease; we work to prevent it through evidence-based, proactive care.
• Compassion: We honor the trust patients place in us with empathy, transparency, and respect.
• Research & Discovery: We contribute to the future of cardiovascular care through high-quality clinical research and carefully selected clinical trials.

 

Essential Duties and Responsibilities

• Build and maintain productive relationships with referring physicians, healthcare providers, hospitals, insurance payors, employers, and community organizations.
• Serve as a primary liaison between HDHV and external stakeholders to strengthen partnerships and increase referral opportunities.
• Identify and develop strategic business opportunities that support organizational growth and market expansion.
• Support the development and execution of integrated marketing initiatives aligned with HDHV strategic goals.
• Create and coordinate marketing content across websites, social media, newsletters, presentations, and promotional materials.
• Coordinate and participate in health fairs, educational seminars, corporate wellness events, and physician outreach programs.
• Track and report outreach activities, referral growth, marketing effectiveness, and community engagement metrics.
• Prepare presentations, reports, and business development updates for executive leadership.
• Lead and support special projects and strategic initiatives as assigned by the CEO.
• Travel locally and regionally to support outreach and relationship-building efforts.
• Prepare and coordinate business development, marketing, patient satisfaction, and other assigned updates for presentation to the Board and leadership team.
• Support the collection, organization, analysis, and reporting of patient satisfaction results, trends, and improvement opportunities for leadership review.
• Maintain, design, source, and order company-branded supplies and promotional merchandise, including pens, drinkware such as YETI products, apparel, signage, and event materials; monitor inventory and coordinate replenishment.
• Plan, coordinate, and support community events, outreach activities, employee events, holiday parties, and other organizational functions, including timelines, vendors, supplies, communications, and on-site logistics.
• Ensure marketing and promotional materials consistently reflect approved HDHV branding, messaging, and visual standards.
• Develop, update, and coordinate production of marketing materials, including brochures, referral resources, presentations, advertisements, signage, event materials, and patient-facing communications.
• Lead and coordinate HDHV branding initiatives across direct mail, billboards, television, photography and video shoots, digital channels, and other advertising platforms.
• Coordinate vendor onboarding, account setup, renewals, ordering, and routine communication to support timely delivery of products and services.
• Maintain accurate vendor contact information, key points of contact, account credentials, and authorized access for marketing, media, promotional, and business-development vendors.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, Healthcare Administration, Public Relations, or a related field preferred.
• 3-5+ years of experience in business development, healthcare marketing, physician relations, community outreach, communications, or a related field.
• Healthcare industry experience strongly preferred.
• Demonstrated success in relationship management and business development.

Knowledge, Skills, and Abilities

• Excellent interpersonal, networking, and relationship-building skills.
• Strong written, verbal, and presentation communication abilities.
• Strong organizational and project management skills.
• Self-motivated, results-oriented, and able to manage multiple priorities.
• Proficiency with Microsoft Office and digital marketing tools.
• Ability to interpret satisfaction and marketing data and translate results into clear, executive-ready reports and presentations.
• Demonstrated ability to coordinate multiple vendors, campaigns, events, deadlines, and deliverables with strong attention to detail.

Why Join HDHV?

• Make a meaningful difference in the health of patients and families across our community.
• Join an independent, private cardiology practice where decisions are made close to the patients and community we serve.
• Work directly with executive leadership and physicians on growth, outreach, branding, and strategic initiatives.
• Build trusted relationships with healthcare providers, employers, community partners, vendors, and local organizations.
• Gain broad exposure to healthcare marketing, business development, physician relations, patient experience, event planning, and executive reporting.
• Help shape the voice and visibility of a respected cardiovascular practice that is focused on access, outcomes, innovation, prevention, compassion, and research.