Senior Director Demand Generation

About the Role

We are hiring a Senior Director, Demand Generation to scale our growth engine. This role blends strategic planning and hands‑on execution. You will create an AI‑forward demand center built on experimentation, operational rigor, and measurable pipeline impact. You will partner closely with Sales, Finance and Product Marketing to define how we show up in the market, ensuring customers understand the value of building trust and transparency into AI systems. This position reports directly to the CMO.

Responsibilities

• Build an AI‑powered GTM Engineering Center
  • Build and lead a modern, efficient, AI‑enabled demand center of excellence that scales with enterprise growth.
  • Standardize planning, execution and measurement across segments and routes to market.
  • Operationalize best practices from high‑performing demand organizations.
  • Establish an experimentation culture with clear hypotheses, instrumented funnels and documented repeatable playbooks.
  • Embed AI across workflows to improve speed, targeting precision, personalization and marketing productivity while maintaining brand, privacy and compliance standards.
• Drive Digital Acquisition Excellence
  • Own global digital acquisition programs that build mindshare, drive qualified traffic and accelerate new customer acquisition for an enterprise technical product.
  • Lead a multi‑channel acquisition mix for awareness and acquisition.
  • Build and manage a rigorous measurement framework to improve ROI, optimize spend allocation and guide investment strategy.
  • Use AI‑driven insights to refine targeting, creative and channel mix continuously.
• Scale Campaign Enablement
  • Lead the team and systems that enable consistent, high‑quality campaign execution at scale.
  • Establish standards for deliverability, accessibility, creative quality, messaging consistency and engagement performance with tight QA and instrumentation.
  • Build the foundation for a Journey Optimization capability that connects lifecycle, personalization and experimentation across the customer experience to improve conversion and velocity.
• Own Team Development and Operations
  • Own planning, budget management and performance reporting and build a high‑performing team with deep skills in analytics, automation and AI‑enabled marketing.
  • Define KPIs and reporting cadences for executive stakeholders, ensuring transparency, accountability and continuous improvement.
  • Hire, coach and develop leaders across performance marketing, lifecycle, web/CRO, ABM orchestration and marketing operations.

What We’re Looking For

• 12+ years in demand generation, growth marketing or campaign management in B2B SaaS, ideally marketing to technical buyers in the enterprise.
• Demonstrated success scaling a demand organization through best practices, experimentation and automation to deliver measurable growth.
• Expertise in sales‑led and product‑led enterprise motions and reporting on the metrics that matter.
• Strong analytical orientation – build measurement systems, run disciplined experiments and turn results into scalable playbooks.
• Fluency in applying AI to marketing workflows (optimization, personalization, content operations, productivity) and the judgment to deploy it responsibly.
• Cross‑functional influence with Sales, Finance, Product Marketing, and RevOps; comfort operating with high accountability.

Skills

• Well versed with modern marketing and sales technology stacks.
• Executive presence and credibility with C‑level and technical decision makers.
• Ability to connect technical and quantitative detail to business value in a clear, compelling way.
• Strong communication and collaboration skills with experience leading cross‑functional initiatives.

Bonus Points

• Experience building category‑defining narratives in emerging technology spaces.
• Strong technical storytelling instincts for complex products and skeptical buyers.

What We Offer

• Opportunity to shape the market narrative and category strategy for AI Observability.
• Strategic seat at the table, influencing product, sales and company‑wide direction.
• Competitive compensation, equity and benefits.
• Flexible culture in a fast‑growing, mission‑driven company.

Compensation

Bay Area: $270,000 – $300,000 OTE + equity + benefits.

Benefits & Perks

• Competitive pay + equity.
• Premium health, dental & vision (100% premium coverage for employees).
• Open PTO.
• 401(k) plan.
• Monthly fitness reimbursement.
• Paid parental leave.

Palo Alto HQ Vibes

• Annual Caltrain pass.
• Monthly in‑office massages.
• Fastrak reimbursement.
• Lunch provided Monday – Thursday.

This is a hybrid position requiring 2–3 days working at our Palo Alto office.

Fiddler is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you require special accommodations in order to complete the interviews or perform job duties, please inform the recruiter at the beginning of the process.

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