Growth Lead

About the company
Asseti is the category-defining platform for asset intelligence and operations, used by some of the world’s largest real estate owners to understand their assets, optimise portfolio performance, and make smarter operational, maintenance, and capital decisions. We turn complex, fragmented asset information into a single source of truth - combining real-time condition insights with the operational context needed to prioritise work, manage risk, and drive efficient action across large property networks.

Asseti automates condition detection, triage, repair prioritisation, and cost forecasting at scale. We streamline asset operations by enabling teams to identify issues, understand impact, coordinate responses, and measure improvement - all within one unified platform. We’re building the intelligence and operational backbone that helps leading organisations run their assets with clarity, consistency, and confidence.

The opportunity
This is a defining hire for how Asseti creates demand and drives growth. We have strong product-market fit, exceptional customer retention, and a large addressable market with clear demand. The product delivers real value, customers love it, and the opportunity ahead is significant. What we need now is a builder who can turn that into a repeatable growth engine across the funnel.

You'll own demand generation and growth end to end, joining at the ideal moment with a well-defined ICP with named accounts, a connected reporting layer, and a founder and team who've done the groundwork and are looking for a partner to drive pipeline creation at scale. The foundation is strong, your job is to build the growth engine on top of it.

This is a rare chance to shape how a company with genuine traction goes to market, with a differentiated product and the ambition to scale aggressively. You'll have the autonomy and the mandate to build something that lasts.

The role
You'll build, operate, and scale the growth motion, everything that creates qualified pipeline and compounds over time. That spans outbound infrastructure, campaigns, content, events, paid, and the GTM automation layer that makes it all measurable and repeatable. Beyond net-new pipeline, you'll own growth across the funnel, conversion rate optimisation, lifecycle and nurture, website and landing page performance, and the experiments that compound over time. You'll be held to a hard pipeline target and own the experimentation cadence that tells you what's working. You'll report directly to the Founder and CEO and collaborate closely with the enterprise AE team on handoff and conversion.

What you will do

• Own the top-of-funnel pipeline target end to end, outbound, inbound, campaigns, events, paid, and content, measured on qualified pipeline created
• Own conversion across the funnel, landing pages, website, lifecycle nurture, and the activation points that turn interest into qualified pipeline
• Build and operate the GTM automation layer, Clay, HubSpot workflows, enrichment APIs, signal-based sequencing, account scoring, and reporting
• Design and run multi-channel demand campaigns against named accounts, from messaging through to execution and measurement
• Stand up and optimise outbound sequences, define what great account engagement looks like, and deploy it at scale
• Run growth experiments across channels and the funnel, not just sourcing, ship, measure, iterate weekly, kill what doesn't work, and double down on what compounds
• Own the growth analytics and reporting layer, attribution, funnel metrics, and channel economics
• Install and run the weekly sourcing standup, demand review, and monthly pipeline business review
• Shape the messaging architecture and content engine that fuels every channel
• Bring rigour to every stage of the funnel, from intent signal to qualified handoff

Requirements

What you will bring

• Experience building a demand generation and growth motion from scratch at a startup or growth-stage company, not optimising an existing one, but building it into a predictable, measurable engine
• Breadth across growth, demand gen, growth marketing, lifecycle, and conversion, comfortable owning a number across the whole funnel rather than a single channel
• Track record of owning a pipeline number and hitting it through a mix of outbound, campaigns, events, and inbound
• Systems thinking, you talk about conversion rates, leading indicators, account scoring, sequence testing, and automation, and you know the difference between a system failure and an individual failure
• Builder-operator mindset, you'll personally wire up workflows, rewrite sequences, build campaigns, and get into the detail until the system runs
• Bias toward experimentation and speed, you ship, measure, iterate weekly, kill what doesn't work quickly, and double down on what does
• Experience operating in a targeted account motion, ABM, buying committee mapping, multi-threaded engagement, depth in a focused set of accounts over breadth across thousands

Bonus points for:

• Experience in PropTech, real estate technology, asset management technology, or adjacent verticals where the buyer is a Director/VP of Asset Management, Facilities, or Real Estate Strategy
• Experience building GTM automation infrastructure
• Experience operating across US and international markets simultaneously
• Hands-on experience with Clay, HubSpot, and modern enrichment and intent tooling
• Experience generating demand for POC to expansion sales motions at enterprise scale

Benefits

Why join us You'll be the builder who creates Asseti's growth engine, the system that takes a business with real product-market fit and turns its market into predictable, qualified pipeline. Your work will directly determine the trajectory of the company. You'll have ownership over the growth motion, direct access to the founder, a comprehensive data infrastructure to build from, and a team ready to execute. Competitive base, meaningful variable compensation and benefits commensurate with the role's impact on company trajectory.