Store Manager (Non-Exempt)

Job Summary:

The Store Manager leads the team to ensure an excellent experience for both customers and crew members. With a strong understanding of retail operations, the manager is pivotal in establishing the store as the top local seller of boat parts. The mission is to serve customers who need products for their boating projects and ensure their satisfaction, fostering loyalty. West Marine is committed to being a Drug-Free Workplace and an Equal Opportunity Employer.

Supervisory Responsibilities:

• Recruit, interview, hire, and train new staff.
• Conduct performance evaluations.
• Organize and manage staff schedules.
• Handle corrective actions and terminations.
• Oversee all store operations.

Duties/Responsibilities:

• Manage sales, expenses, payroll, and shrinkage to meet financial goals.
• Utilize the Monthly Staffing Guide for optimal scheduling.
• Create weekly Crew Member schedules three weeks in advance.
• Implement programs that drive sales and enhance customer engagement.
• Develop strategies to boost customer count and loyalty.
• Collaborate with Pro Market Team Managers to grow the wholesale business.
• Oversee ordering processes and profit/loss management.
• Ensure timely execution of company communications.
• Maintain high customer satisfaction through exemplary service.
• Coach staff on product knowledge and sales techniques.
• Set and monitor performance goals.
• Enforce operational and personnel policies.
• Ensure accurate payroll processing and compliance with asset protection standards.
• Uphold legal requirements and represent the brand’s values.
• Stay updated through training programs.
• Maintain flexibility in scheduling including nights, weekends and some holidays.
• Ensure timely completion of Omni orders.
• Act as "Manager on Duty" and perform additional duties as needed and/or assigned.

Required Skills/Abilities:

• Strong verbal and written communication skills.
• Excellent interpersonal and customer service abilities.
• Effective time management and organizational skills.
• Strong analytical and problem-solving capabilities.
• Ability to prioritize and delegate tasks.
• Proficiency in Microsoft Office Suite or similar software.
• Detail-oriented with the ability to multitask under pressure.
• Strong leadership and management skills.
• Budget development and maintenance experience.
• Thorough understanding of company policies and practices.
• Flexibility for evening, weekend, and holiday shifts.
• Preferred knowledge of industry and products.

Education and Experience:

• Business, Business Administration, or a related field Degree preferred, or equivalent work experience.
• Two years of retail management experience preferred.

Physical Requirements:

• Continuous standing and walking throughout the retail space.
• Ability to wear and communicate through a headset continuously.
• Frequent climbing, bending, stooping, and twisting.
• Occasionally operate equipment, including forklifts.
• Must be able to lift up to 50 pounds to shoulder height unassisted frequently.

Other Requirements:

• Must be at least 18 years old.
• Willing to submit to a criminal background check.

West Marine offers a wide range of benefits, which include medical/dental/vision, various voluntary benefits, 401k, and paid time off. To view eligibility and additional information on these benefits, along with starting pay ranges for select states, please visit our benefits page at

The hourly compensation range for this position is $32.84 to $38.91, depending on the candidate’s level of experience.

Join us at West Marine and help us provide the best boating experience for our customers!

Equal Opportunity Employer


This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.