Manager, Campaign Strategy & Management

Company Overview Brother is a leading provider of home and office equipment sewing and crafting products and industrial solutions. With a legacy spanning over 115 years our brand is renowned for producing award-winning printers sewing machines P-touch labelers and more. Brother International Corporation (BIC) was established in 1954 marking over 70 years of operations in the United States. Our Americas headquarters is located in Bridgewater New Jersey. BIC is a wholly owned subsidiary of Brother Industries Limited (BIL) which was founded in 1908 in Nagoya Japan and operates in more than 30 countries worldwide. Brothers Americas presence includes subsidiaries in Canada Mexico Brazil Argentina Chile and Peru. Why Work at Brother Brother USA has consistently been recognized as a best place to work reflecting our commitment to fostering a workplace culture aligned with our core values of being inclusive collaborative customer-centric and socially responsible. We value work-life balance and flexibility and as a result have introduced policies such as our hybrid office schedule casual dress code and flexible Fridays which allow us to wrap up meetings for dedicated focus time or to start our weekends sooner year-round. Our commitment to employee growth and development is demonstrated through our offering of facilitated courses and certificate programs and our investment in resources that enable self-paced learning. Role Overview The Manager Campaign Strategy & Management manages the planning coordination and delivery of integrated marketing campaigns across the full product and/or services lifecycle. Operating within established strategies frameworks and governance models the role applies defined campaign playbooks coordinates crossfunctional execution and ensures initiatives are delivered with consistency quality and alignment to approved objectives across channels and lifecycle stages. Working in close partnership with the Senior Manager this position operationalizes campaign strategies maintains disciplined execution and provides ongoing visibility into progress performance risks and opportunities across assigned initiatives. Duties & Responsibilities Campaign Planning & Execution Translate approved campaign strategies frameworks and playbooks into detailed execution plans across assigned initiatives Manage and coordinate campaign activities across internal teams and external partners to ensure aligned ontime delivery Apply documented campaign processes and standards supporting consistency and adherence across teams Maintain visibility into campaign spend against approved plans assessing executionlevel performance and surfacing risks optimizations or variances to support investment and optimization decisions Integrated Communications Execution Oversee multichannel campaign execution to ensure delivery aligns with approved messaging frameworks and channel plans Monitor inmarket execution against approved plans and timelines identifying execution or spend variances and escalating risks to team leadership or appropriate owners as needed Product & Audience Alignment Lead the execution of campaign plans that translate approved product roadmaps launches and lifecycle priorities into defined audiences use cases and lifecycle stages Ensure execution reflects approved messaging positioning and experience intent Performance & Optimization Support Track campaign performance against defined key performance indicators (KPIs) and summarizes results trends and executionlevel observations Document execution learnings identify improvement opportunities and translate insights into actionable inputs that inform future campaign planning and execution within established frameworks Analyze and prepare executionlevel insights and updates to support regularly scheduled performance reviews and stakeholder communications Stakeholder & Delivery Coordination Serve as a primary point of coordination for assigned campaigns ensuring clarity on timelines deliverables and interdependencies Develop status updates and performance summaries to support stakeholder communications led by the Senior Manager Experience & Qualifications Education Level Bachelors Degree (or equivalent experience) in Marketing Communications Business or related field Experience Level 7 years experience of a combination of experience spanning the following: Experience planning and delivering integrated marketing campaigns across multiple channels within established strategies; Experience tracking campaign performance and supporting optimization through insight synthesis and trend identification; Experience working crossfunctionally to execute against shared objectives Licenses/certifications Relevant marketing project management or analytics certifications a plus (e.g. AMA Pragmatic PMP) Preferred Software/Technical Skills Proficiency with standard productivity and collaboration tools (Microsoft Office 365 Excel PowerPoint Word Teams; SharePoint or equivalent platforms) Working knowledge of digital marketing channels and associated toolsets including search social email web and paid media platforms for evaluating crosschannel performance and creative effectiveness Knowledge of project and workflow management tools to monitor campaign timelines intake dependencies and resource allocation (e.g. Workfront or similar systems) Familiarity with analytics and reporting dashboards (Google Analytics channel performance dashboards reporting tools or equivalent) to interpret campaign results and inform optimization Understanding of CRM marketing automation or customer engagement platforms (e.g. Salesforce HubSpot Marketo Adobe Campaign etc.) to interpret customer lifecycle data and inform campaign strategy Preferred Familiarity with data visualization tools (Power BI Tableau or similar) to interpret insights and guide decisionmaking. Preferred Other Skills/Knowledge/Abilities Ability to coordinate multichannel campaigns across matrix teams and external partners Demonstrated ability to execute within defined strategic frameworks and governance models Strong organizational skills with the ability to manage multiple initiatives simultaneously Ability to collaborate and coordinate agencies or external partners to support delivery within defined direction and performance expectations Excellent written and verbal communication & presentation skill Ability to translate campaign direction into executable plans Ability to drive an overall project management process and to effectively manage deadlines and budgets Additional Details for This Role This role will be a hybrid role. Subject to business needs employees may work remotely up to two days per week. Assigned office days will be determined by your manager. #LI-Hybrid Base Salary The targeted base salary range for this position is $ 110000 - $ 130000 per year. Base salary is determined by the education experience knowledge skills and abilities of the successful candidate as well as factors such as internal equity cost of labor in the hiring location and alignment with market data. Additional Compensation This position is eligible for a 15 % bonus at 100% of target with the opportunity to achieve above 100% dependent on company performance and in alignment with company bonus plans. Bonus awards are discretionary and contingent upon individual performance as well as Brother achieving its corporate objectives in accordance with the applicable bonus plan in effect. Our Benefits We offer a comprehensive benefits package with diverse plan options to meet your familys needs including health vision and dental insuranceall effective from day one of employment. Under our 401(k) retirement savings plan we match up to 100% of the first 4% of employee contributions with employer matches vesting immediately. Additionally we offer an educational assistance program that reimburses up to 100% of tuition lab fees textbooks and other related expenses for qualifying programs. Details are available at for 2026 and for 2027. Our Mission Vision & Culture Our mission is to live our at your side promise to simplify and enrich the lives of our customers employees and communities. We aim to be where people and technology meet providing products and solutions that enhance how people live work and create. We look to our strategic culture drivers - accountability authenticity boldness and excellence - to enable us to consistently deliver on our vision mission and shared values. These drivers help us shape a culture that empowers the business to succeed. About Where We Work Brothers corporate headquarters for the Americas is in Bridgewater NJ across from the Bridgewater Commons Mall. This location houses key corporate functions including HR legal finance IT and supply chain and a significant presence of our business unit leadership and marketing teams. Our manufacturing and distribution facility in Bartlett TN spans an impressive 1.5 million square feet - equivalent to 26 football fields - and is located on Brother addition to the distribution center operations team this facility hosts several other departments including our customer service group. Brother also has employees based in other locations such as Westminster CO where many of our marketing and product engineering team members from the mobile solutions division operate as well as our distribution centers in Richmond VA and Perris CA. Additionally our outside sales teams work remotely within their territories staying geographically close to the accounts they support to ensure they are always at your side for our customers. Equal Opportunity Employer (EOE) Statement Brother International Corporation (Brother) is an equal opportunity employer and makes employment decisions without regard to race color religion sex disability or any other characteristic protected by applicable local state or federal laws. Brother is committed to providing reasonable accommodations to individuals with disabilities throughout the application or interview process. If you need an accommodation please contact us at .
Campaign Planning & Execution Translate approved campaign strategies frameworks and playbooks into detailed execution plans across assigned initiatives Manage and coordinate campaign activities across internal teams and external partners to ensure aligned ontime delivery Apply documented campaign processes and standards supporting consistency and adherence across teams Maintain visibility into campaign spend against approved plans assessing executionlevel performance and surfacing risks optimizations or variances to support investment and optimization decisions Integrated Communications Execution Oversee multichannel campaign execution to ensure delivery aligns with approved messaging frameworks and channel plans Monitor inmarket execution against approved plans and timelines identifying execution or spend variances and escalating risks to team leadership or appropriate owners as needed Product & Audience Alignment Lead the execution of campaign plans that translate approved product roadmaps launches and lifecycle priorities into defined audiences use cases and lifecycle stages Ensure execution reflects approved messaging positioning and experience intent Performance & Optimization Support Track campaign performance against defined key performance indicators (KPIs) and summarizes results trends and executionlevel observations Document execution learnings identify improvement opportunities and translate insights into actionable inputs that inform future campaign planning and execution within established frameworks Analyze and prepare executionlevel insights and updates to support regularly scheduled performance reviews and stakeholder communications Stakeholder & Delivery Coordination Serve as a primary point of coordination for assigned campaigns ensuring clarity on timelines deliverables and interdependencies Develop status updates and performance summaries to support stakeholder communications led by the Senior Manager
Education Level Bachelors Degree (or equivalent experience) in Marketing Communications Business or related field Experience Level 7 years experience of a combination of experience spanning the following: Experience planning and delivering integrated marketing campaigns across multiple channels within established strategies; Experience tracking campaign performance and supporting optimization through insight synthesis and trend identification; Experience working crossfunctionally to execute against shared objectives Licenses/certifications Relevant marketing project management or analytics certifications a plus (e.g. AMA Pragmatic PMP) Preferred Software/Technical Skills Proficiency with standard productivity and collaboration tools (Microsoft Office 365 Excel PowerPoint Word Teams; SharePoint or equivalent platforms) Working knowledge of digital marketing channels and associated toolsets including search social email web and paid media platforms for evaluating crosschannel performance and creative effectiveness Knowledge of project and workflow management tools to monitor campaign timelines intake dependencies and resource allocation (e.g. Workfront or similar systems) Familiarity with analytics and reporting dashboards (Google Analytics channel performance dashboards reporting tools or equivalent) to interpret campaign results and inform optimization Understanding of CRM marketing automation or customer engagement platforms (e.g. Salesforce HubSpot Marketo Adobe Campaign etc.) to interpret customer lifecycle data and inform campaign strategy Preferred Familiarity with data visualization tools (Power BI Tableau or similar) to interpret insights and guide decisionmaking. Preferred Other Skills/Knowledge/Abilities Ability to coordinate multichannel campaigns across matrix teams and external partners Demonstrated ability to execute within defined strategic frameworks and governance models Strong organizational skills with the ability to manage multiple initiatives simultaneously Ability to collaborate and coordinate agencies or external partners to support delivery within defined direction and performance expectations Excellent written and verbal communication & presentation skill Ability to translate campaign direction into executable plans Ability to drive an overall project management process and to effectively manage deadlines and budgets

Required Experience:

Manager