Commercial Marketing Manager of Member Experience

Commercial Marketing Manager Of Member Experience

Medica is a nonprofit health plan with more than a million members that serves communities in Minnesota, Nebraska, Wisconsin, Missouri, and beyond. We deliver personalized health care experiences and partner closely with providers to ensure members are genuinely cared for.

We're a team that owns our work with accountability, makes data-driven decisions, embraces continuous learning, and celebrates collaboration — because success is a team sport. It's our mission to be there in the moments that matter most for our members and employees. Join us in creating a community of connected care, where coordinated, quality service is the norm and every member feels valued.

Medica's Commercial Marketing Manager of Member Experience is a strategic, collaborative marketing leader responsible for driving open enrollment awareness, retention, and year-round member engagement for commercial health plans. This role leads the planning, development, and execution of integrated marketing campaigns that support open enrollment, adoption, and ongoing member satisfaction.

Working closely with product, sales, compliance, marketing operations, and digital teams, this manager ensures all marketing initiatives are aligned with business goals and adhere to regulatory requirements. The ideal candidate combines strong strategic thinking with hands-on executional expertise across digital and traditional channels. Performs other duties as assigned.

Key Responsibilities

Open Enrollment Strategy & Execution

• Plan and execute comprehensive open enrollment campaigns for commercial lines of business, driving awareness, engagement, and enrollment during the annual open enrollment period
• Develop integrated marketing plans that include email, web content, paid media, social, print, and sales enablement materials
• Manage timelines, deliverables, and cross-functional alignment to ensure seamless campaign rollout

Member Marketing & Retention

• Create targeted communications and campaigns to engage and retain existing members, increase plan utilization, and improve satisfaction across the member journey
• Develop personalized and segmented marketing strategies to address the needs of members at key moments (onboarding, benefits reminders, preventive care, renewal)
• Monitor and optimize campaign performance to continually improve engagement and retention outcomes

Cross-Functional Collaboration

• Partner with product, sales, compliance, and digital teams to ensure all marketing efforts align with product strategy, enrollment goals, and regulatory standards
• Serve as the marketing lead within cross-functional working groups for open enrollment readiness and member experience initiatives
• Manage external agencies, vendors, and creative partners as needed

Content Development & Channel Execution

• Craft and deploy compelling, compliant messaging across multiple channels—including email, web, social media, direct mail, SMS (where applicable), and print
• Lead copy development, creative reviews, and content optimization to ensure clarity, accuracy, and brand consistency
• Coordinate with marketing operations and digital teams to support landing pages, campaign tracking, and analytics setup

Performance Measurement & Optimization

• Track, analyze, and report on campaign performance metrics across acquisition and retention programs
• Use insights to refine strategies, messaging, segmentation, and media mix
• Ensure continuous improvement through A/B testing, user feedback, and channel best practices

Required Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field (or equivalent experience)
• 7 years of experience in marketing or related field, including 2 years in health insurance, healthcare, or a regulated industry
• Proven experience designing and executing integrated marketing campaigns
• Strong writing, editing, and messaging skills across digital and print formats
• Ability to manage multiple projects in a fast-paced, deadline-driven environment
• Demonstrated experience collaborating with cross-functional partners
• Understanding of compliance considerations related to commercial health plan marketing

Preferred Qualifications

• Experience leading open enrollment or acquisition campaigns in the health insurance industry
• Familiarity with email automation tools, CRM systems, CMS platforms, and analytics tools
• Skill in segmentation, personalization, and member journey mapping
• Strong analytical skills with experience interpreting marketing data and driving optimization

This position is an Office role, which requires an employee to work onsite, on average, 3 days per week. We are open to candidates located near one of the following office locations: Minnetonka, MN, Madison, WI, Omaha, NE, and St. Louis, MO.

The full salary grade for this position is $88,800 - $152,300. While the full salary grade is provided, the typical hiring salary range for this role is expected to be between $88,800 - $133,245. Annual salary range placement will depend on a variety of factors including, but not limited to, education, work experience, applicable certifications and/or licensure, the position's scope and responsibility, internal pay equity and external market salary data. In addition to compensation, Medica offers a generous total rewards package that includes competitive medical, dental, vision, PTO, Holidays, paid volunteer time off, 401K contributions, caregiver services and many other benefits to support our employees.

The compensation and benefits information is provided as of the date of this posting. Medica's compensation and benefits are subject to change at any time, with or without notice, subject to applicable law.

Internal Applicants: We're excited about your interest in growing your career at Medica! To be eligible to apply for internal opportunities, employees must have been in their current role for at least one year.

Recruiter: Brandon Dehn

Eligibility to work in the US: Medica does not offer work visa sponsorship for this role. All candidates must be legally authorized to work in the United States at the time of application. Employment is contingent on verification of identity and eligibility to work in the United States.

We are an Equal Opportunity employer, where all qualified candidates receive consideration for employment indiscriminate of race, religion, ethnicity, national origin, citizenship, gender, gender identity, sexual orientation, age, veteran status, disability, genetic information, or any other protected characteristic.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.