Product Marketing Manager

Product Marketing Manager

DeepIP is helping patent agents and attorneys streamline the process of drafting patent applications. This product leverages the latest advances in AI—like foundation models—to accelerate the fundamental steps involved in building these applications. In 2024, we have experienced tremendous growth, and we're looking for passionate, driven individuals to help us accelerate further and reach new heights.

We are a team of collaborative hustlers, ambitious learners, and ownership champions. If you're excited about a fast-paced, flexible environment where growth is celebrated and every day brings new possibilities, join us on this exciting journey.

As we build DeepIP, we are looking for passionate, driven individuals to join us in Paris.

About the Role

Be the translator between what DeepIP builds and how everyone else experiences it — Sales, Customer Success, prospects, and new users. Own the product's story end to end: the demo that shows it, the visuals and materials that explain it, the training that spreads it internally, and the guides and onboarding emails that help users actually adopt it.

This is not lifecycle or brand marketing. It's product marketing as a hands-on production function — embedded with Product, Sales, Marketing and Support, always working from what's actually shipping. You are a maker first: someone who can sketch the illustration, script the demo, run the training, and write the how-to guide, not just brief someone else to do it.

What You'll Own

Product Release Campaigns Structuring

• Design a repeatable release process: for each significant release, translate the feature list into a structured problem/solution narrative with clear value and a named persona.

• Work with the Demand Gen to plan 360 campaigns that resonate and generate pipeline

Demo Flow & Product Narrative

• Own and maintain the core demo flow — the story Sales tells, end to end.

• Integrate new features into the demo as they ship, so it never falls behind the product.

• Make sure the narrative stays coherent as the product grows, not just feature-by-feature bolted on.

Product Content & Illustration

• Produce the illustrations, diagrams, and visual materials that explain how the product works — for decks, one-pagers, in-app moments, and the demo itself.

• Build marketing materials tied directly to product capabilities (one-pagers, leave-behinds, feature explainers).

• Own and update all product-related content to be published

Enablement & Training

• Run training sessions for Sales and CS whenever the product or demo changes, and check that the story actually landed. Your goal here is to help increase the win/rate.

• Be the go-to source of truth on "how do we talk about this feature" internally.

• Identify the top 3–5 competitors actively appearing in pipeline through AE debriefs and CRM data.

• Produce a battle card per competitor: their positioning, their weaknesses, DeepIP's winning arguments, proof points, and landmines to avoid.

• Build a "when you hear X" response guide for the most common competitor-planted objections and FUD.

QA & Release Support

• Sit in on QA sessions ahead of releases to catch gaps between what's built, what's documented, and what's demoed.

• Flag mismatches between product behavior and the materials/demo before they reach a prospect or customer

Guides & Onboarding

• Write how-to guides that actually make sense — clear, task-oriented, written from the user's confusion outward rather than the feature inward.

• Write and maintain onboarding email sequences that drive activation for new users.

About You

• English native

• B2B SaaS background, ideally in a product marketing or product-adjacent content role

• Experience in IP, patents, or legal services — either as a marketer or as a practitioner

• Experience at a high-growth, Series A/B startup

• Demo flow ownership — building and maintaining a sales demo flow in a fast-shipping environment, keeping it current as the product evolves

• Strong instructional writing — how-to guides, onboarding emails, or training material that a confused user or new rep can actually follow

• A portfolio demonstrating long-form content: case studies, whitepapers, market reports, or similar. Quality matters more than volume.

• Genuine, hands-on comfort producing visual content: illustrations, diagrams, or product explainer visuals (not just briefing a designer)

• Comfortable sitting in QA/release conversations and asking "will anyone understand this?"

• A maker's instinct: default to producing the asset yourself rather than routing it to someone else

Nice to have

• Familiarity with demo/illustration tools (Figma)

• Experience with help-center or onboarding tooling (Intercom & Notion)

Recruitment Process

1. Intro Call – A 30-minute conversation to get to know you and your motivations.

2. Focus Interview – Meet your manager to assess fit, skills, and alignment with our mission.

3. Business case – A role-relevant task to showcase your capabilities and approach to problem-solving.

4. Co-founder Interview – Final chat with one of our co-founders to align on vision and long-term fit.

If you thrive in a fast-paced, ambitious, and super flexible environment, where collaboration, ownership, and a hunger for growth are celebrated, join us on this exciting journey.

DeepIP is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, sex, gender, sexual orientation, age, colour, religion, national origin, protected veteran status or on the basis of disability.

Applying at DeepIP is also the opportunity to access a broader network. Should we not proceed with a job offer, we would be pleased to refer you to the Talent Club . The talent club was created by Serena and aims at offering talents great opportunities in innovative companies (Dataiku, Malt, Libeo…)