Marketing Specialist

Marketing Specialist

At Sensormatic Solutions, part of Johnson Controls, we're redefining the retail experience through data-driven insights, cutting-edge technology, and connected solutions. From loss prevention and inventory intelligence to shopper engagement and traffic analytics, we empower retailers to operate smarter and deliver exceptional customer experiences.

Joining our team means being part of a global, innovation-driven organization where your work directly impacts the future of retail. We offer a collaborative culture, opportunities for growth, and the ability to work with some of the world's leading brands while advancing your marketing career in a fast-paced, high-impact environment.

As a Marketing Specialist, you will support the development and execution of integrated B2B marketing strategies that drive revenue growth, demand generation, and market share expansion across North America.

You will collaborate closely with sales, product marketing, digital marketing, and global teams to execute campaigns, build brand awareness, and support account-based marketing (ABM) initiatives.

This role is ideal for a data-driven, creative marketer who thrives in a cross-functional environment and has a passion for retail technology, digital marketing, and campaign optimization.

Reporting to the Director of Marketing, this role provides operational support and coordinates requests to maintain smooth team operations, while also leading the Americas marketing team in campaign reporting and budget monitoring.

Execute integrated marketing campaigns to support retail solutions across loss prevention, inventory intelligence, and traffic analytics

Develop and implement North America digital marketing strategies, including account-based marketing (ABM) programs

Support global product launches while localizing campaigns for regional market needs

Create, edit, and optimize SEO-friendly content across digital channels (email, web, social, and sales materials)

Leverage PR, media relations, and global campaign assets to increase brand awareness and lead generation

Partner with sales and account teams to align marketing strategies with pipeline and revenue goals

Plan and execute marketing events including trade shows, customer events, and webinars

Collaborate with internal stakeholders (product, communications, digital, sales) to drive go-to-market strategies

Measure and analyze campaign performance (KPIs, ROI, conversion rates) and optimize initiatives accordingly

Work with marketing automation and CRM platforms (e.g., Salesforce, Pardot) to track and report performance

Manage agency and vendor relationships to support campaign execution

Track, monitor, and report on marketing budgets and campaign performance for the Americas region

Develop sales enablement materials such as presentations, collateral, and account-specific assets

Partner with sales to support prospecting, pipeline growth, and account targeting strategies

Execute account-based marketing campaigns to drive engagement with key enterprise clients

Bachelor's degree in Marketing, Communications, Business Administration, or related field

4+ years of B2B marketing experience, preferably within a large corporate or global organization

Proven experience in digital marketing, demand generation, and campaign execution

Experience using Salesforce, Pardot, or similar marketing automation tools

Strong ability to create compelling marketing content (internal and external communications)

Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word)

Strong analytical mindset with experience in campaign reporting and performance optimization

Excellent project management and multitasking skills in fast-paced environments

Strong verbal and written communication skills

Ability to collaborate effectively across cross-functional teams and leadership levels

Self-starter with a results-driven mindset and strong attention to detail

Experience in retail, retail technology, or SaaS environments

Hands-on experience with account-based marketing (ABM) strategies

Familiarity with Adobe Creative Suite (Photoshop or similar tools)

Experience supporting sales teams with marketing collateral and custom presentations

Knowledge of SEO, content marketing, and lead generation best practices

Be part of a global leader in smart, sustainable buildings and retail technology

Work in a collaborative, innovative marketing environment

Gain exposure to enterprise-level digital marketing and global campaigns

Grow your career with learning, development, and advancement opportunities

Contribute to meaningful solutions that shape the future of retail and customer experience