Social Media Manager & Content Creator

Job Description

Job Description

Social Media Manager & Content Creator

Company: ABCO

Position Type: Part Time

Pay:  Pay: $20-30 hr. (NY/NJ Market) 

Location: Remote (12-15 hours pers week flex schedule)

About the Role

Abco is looking for a creative, motivated, and results-driven Social Media Manager to help expand our brand recognition and grow our social media presence.

We are looking for someone who understands how to build brand awareness through engaging, entertaining, and shareable content. The ideal candidate will be comfortable using AI-powered tools to develop creative videos, Reels, graphics, carousel posts, and other content that helps Abco stand out.

A primary objective of this position is to increase our Facebook following by building brand recognition, encouraging audience interaction, and developing strategies that turn brand exposure into new followers. Instagram growth will also be important, but Facebook will be the primary focus.

This role requires both creativity and strategic thinking. The candidate will be responsible for developing and proposing social media strategies for management review, then executing approved strategies and monitoring their results.

Key Responsibilities

• Develop and propose social media strategies focused on increasing followers, engagement, and brand awareness across Facebook and Instagram.
• Present proposed strategies, content plans, and growth initiatives to management for review and approval.
• Build brand recognition through consistent, creative, and engaging social media content.
• Create entertaining and eye-catching content, including:
• Short-form videos and Reels.
• AI-generated videos, animations, and creative content.
• Static graphics and multi-image carousel posts.
• Memes, trending content, and shareable posts.
• Utilize AI tools to streamline and enhance content creation.
• Develop strategies to convert increased brand exposure and content reach into new followers and subscribers.
• Identify social media trends, audience interests, and opportunities to increase organic reach.
• Monitor analytics and report on follower growth, engagement, reach, and overall content performance.
• Evaluate campaign results and recommend adjustments to improve performance.
• Maintain a consistent posting schedule and ensure all content aligns with Abco's brand and messaging.

Qualifications

• Previous experience managing business social media accounts.
• Demonstrated ability to grow social media audiences and brand recognition.
• Strong understanding of Facebook and Instagram algorithms, trends, and audience engagement.
• Experience creating short-form videos, Reels, graphics, and carousel posts.
• Familiarity with AI-powered content creation tools and platforms.
• Ability to develop social media strategies and present recommendations to management.
• Understanding of organic social media growth strategies.
• Creative mindset with the ability to develop original, entertaining, and shareable content.
• Ability to interpret analytics and use performance data to guide future strategies.
• Strong communication, organization, and time-management skills.

Brand Management & Identity

• Maintain and strengthen Abco's brand identity and ensure consistency across all social media platforms and marketing content.
• Develop creative ways to incorporate the company's mascot into social media campaigns, videos, Reels, graphics, and other marketing initiatives.
• Help establish the mascot as a recognizable part of Abco's brand and use it to create memorable, entertaining, and shareable content.
• Ensure all content, messaging, visuals, and marketing materials align with Abco's brand image and company values.
• Identify opportunities to increase brand recognition and distinguish Abco from competitors through creative branding and storytelling.
• Maintain a consistent visual style, tone, and personality across all digital platforms.

What We're Looking For

We are looking for someone who can combine creativity with a strategic approach to social media growth.

We don't simply want someone who knows how to schedule posts. We want someone who understands how to build brand recognition, create content that people genuinely enjoy, and turn that exposure into a growing audience.

The ideal candidate will bring fresh ideas, stay current with social media trends, embrace AI technology, and be able to explain how their strategies will help Abco expand its online presence.

Success in this role will be measured by the ability to increase brand awareness, grow our Facebook following, improve engagement, and build a stronger social media presence.