Marketing Director-S
PACS Group
FOREST GROVE POST ACUTE
Our purpose is to care for people in their moments of need.
Our philosophy of caring is based on our core values and is at the center of all we do.
FGPA is proud of our commitment to excellence and emphasis on quality care guided by a compassionate heart.
Benefits:
Discounted employee meals
Health Insurance
Dental insurance
Vision insurance
401(k)
Health savings account
Flexible spending account
Life & Disability benefits
PTO & Holiday pay
Parental leave
Employee Assistance Program
General Purpose
The primary purpose of this position is to develop coordinate direct and administer the facilitys marketing and public relations programs and services.
Essential Duties
Maintain a current listing of all resident care employee phone numbers.
Plan develop organize implement evaluate and direct the facilitys public relations and marketing programs to maintain and increase census and provide the community with accurate information about the facility its programs and services.
Develop and maintain written policies and procedures that govern the release of information concerning residents employees and the facility in accordance with current privacy rules and regulations.
Assist department directors in developing and using marketing and public relations policies and procedures; establish rapport between departments to ensure all staff understand their role in these programs.
Review marketing and public relations policies annually and recommend updates as necessary.
Assist in the development implementation and tracking of customer satisfaction surveys.
Interpret and communicate facility policies regarding information release to employees residents family members visitors and government agencies.
Ensure all public materials (manuals brochures information packets etc.) are accurate and up to date.
Organize and maintain internal communications using bulletin boards newsletters committee meetings and announcements.
Schedule and participate in departmental meetings related to marketing and public relations activities.
Provide creative support for activity and social services departments in developing resident programs and publications.
Maintain positive relationships with families residents and community and civic leaders.
Participate in community and civic groups to promote facility engagement and charitable activities.
Coordinate with news media to share positive developments new programs or promotions.
Keep the Administrator informed of media coverage or public information that could impact the facility.
During emergencies establish a public relations area to ensure accurate and policy-compliant information release.
Assist in planning conducting and scheduling in-service training orientation and on-the-job training related to marketing and public relations.
Create and maintain an atmosphere of warmth personal interest and positive emphasis throughout the facility.
Follow ergonomics and safety policies related to lifting repetitive tasks and equipment use.
Prepare and manage the departmental operating budget in collaboration with the Administrator.
Serve on committees as directed by the Administrator.
Maintain confidentiality of all resident information including protected health information.
Interpret and communicate resident rights to residents families and staff as appropriate.
Supervisory Requirements
This position includes direct or indirect supervisory responsibilities.
Qualification
Education and/or Experience
Bachelors Degree from an accredited college or university or equivalent. Five years of experience in marketing/public relations in a healthcare setting may be accepted in lieu of a degree.
Proficiency in Microsoft Office Suite required.
Physical Demands
Must occasionally lift or move up to 25 pounds.
Prolonged use of a desktop or laptop computer.
Regularly required to sit stand walk talk read and hear. Frequent use of office equipment including copier scanner fax telephone and calculator.
May be required to assist in resident evacuation during emergencies.
Work Environment
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually low to moderate.
We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin age disability protected veteran status or any other legally protected status.
Required Experience:
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