Marketing Lead Specialist

Are you looking to have fun while making a meaningful impact in the lives of seniors?

Who We Are

At Americare, our RISING Team Values guide everything we do:


Respect • Integrity • Servant Heart • Inspire • Nurture • Growth

We are proud to make a meaningful impact in the lives of seniors, every single day. Americare communities are more than just workplaces-they are family, where excellence thrives, people are empowered, and fun is part of the culture.

We've been consistently certified as a Great Place to Work, ranked on Fortune's Best Workplaces in Aging Services, and named one of the 2025 Best Senior Living providers by U.S. News & World Report.

Why Join Americare?

• Impactful Work: You can make a difference every day, receive plenty of hugs, and be the one to put a smile on the faces of our residents
• Supportive Community: You can be part of a compassionate team that truly values teamwork and respect
• Career Growth: Whether you're a newbie or a seasoned pro, we offer exciting opportunities for you to advance both professionally and personally
• Fun and Engaging Environment: Work hard and have fun in an inclusive environment where you'll create lasting friendships and experience unforgettable memories
• Work-Life Balance: Enjoy flexible scheduling options that fit your life

What we offer:

• Recognition and Appreciation: Truly feel valued with meaningful shout outs and recognition
• Family Atmosphere: Close-knit community where everyone feels at home
• Paid Time Off: Enjoy a competitive PTO plan to recharge and relax
• Daily Access to Wages: Flexibility to access your pay whenever you need it
• Complimentary Meals: Delicious free meals while you work
• Tuition Assistance: We support your educational pursuits so you can chase your career dreams!
• Comprehensive Benefits: Health, Dental, Vision, Life Insurance, Short- and long-term disability, and so much more..
• Earn More: Your hard work is rewarded with competitive pay and annual wage increases based on performance
• 401(k) Plan: Secure your future with company contributions

Take the next step in your career at Americare Senior Living and make a difference today!

Position Summary:


The responsibility of the Marketing Lead Specialist is to consistently represent Americare Communities in a way that enhances our presence in the greater community. This presence should ensure our positive reputation and support growth of occupancy within the Americare Communities they represent. This process begins with identifying the number of leads needed per community by establishing the metrics necessary to reach occupancy goal. The community's sales needs (unoccupied units) are assessed on a monthly basis and reviewed weekly by the Regional Sales Manager, RDO, Executive Director and the Marketing Lead Specialist. The time and effort will be directed toward lead generation and outreach activities. These activities include: executing first appointments with new sources, discovering the Referral Professional's needs, establishing next steps that are time and date specific and are agreeable, making recommendations that make sense to the Referrer and relaying any prospect through to Senior Living Advisor/Executive Director/Sales Specialist who leads the sales process through to a scheduled admission date. The Marketing Lead Specialist maintains key referral relationships in given communities through regular telephone, email and face-to-face interactions.

Essential Functions:

• Analyze the need for leads at assigned communities

• Evaluate the number of leads necessary to generate the needednumber of admissions months to month to either maintain orexceed occupancy goals.

• Understand the average selling cycle in a particular community,evaluate the time averages required to move generated leadsthrough the sales process (from initial inquiry, to first appointment,to 25%, 50%, 90% and closed)

• Compliance: Understands how to analyze the necessary leadgenerating activities that need to take place at a particularcommunity in order to achieve full occupancy and communicates aplan to execute those activities to the Regional Sales Manager,RDO, and executive director.

• Perform or ensure performance of needed follow-up on newreferrals and advise referral source of outcomes up to and includingadmission.

• Keeps accurate sales notes within our Customer RelationshipManagement System (CRM) on each active Referral Source andProspect name, complete with date/time specific next step.• Ensure that each prospect is placed in the correct category to trackreferral success.

• Directs the necessary effort to develop relationships with paid andunpaid Referral Sources.

• Validate referral to determine when to drop as invalid or nonqualified.• Competency: Effectively transfers valid referrals over to SeniorLiving Advisor/Executive Director/Sales Specialist to carry leadthrough the sales process from initial inquiry or first appointment.

• Retains Value of the Business.• Maintains the proper OUTREACH metrics within the sales activityboard in order to achieve the monthly sales goals of thecommunity.

• Understands the price of the service being sold and the impact ofnegotiated pricing and semi-private occupancy on the community'smargin.

• Gains a detailed understanding of competition's services in anassigned market.

• Identifies and recommends services to be dropped or developedrelated to market needs.

• Reporting: Responsible for updating the community's OUTREACH onSales activity board with respect to Referrals. Participates in weeklysales board call with community Executive Director and OperationsDirector and reports on progress on what has started and movedwith that community's referral base.

• Adheres to the Americare Mission/Vision, RISING Values, HomeTown Hospitality and F.A.M.I.L.Y. Values, Employee CultureStatement and Company Policy and Procedures.

• Outreach activities should occupy more than 90% of the MarketingLead Specialist's time. Additional activities include:

o Relationship building with community management/staffo Required corporate training/meetings.

Duties / Responsibilities :

• Completes other duties as assignedQualifications

Education and Experience

• Minimum 18 years of age with high school education

• Experience in skilled care or residential services for the elderlydesirable

• Background in sales and marketing preferred

• Preferred experience: minimum 1 year in senior living sales

Licenses

• Current driver's license and good driving record.

Work Environment and Expectations:

Position Overview

Type: Part-Time

Schedule: Minimum of 20 hours per week

Location: Field-Based

Travel: Up to 90% travel depending on assigned region


This job operates in a professional office or home office environment depending on location. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines. Operate a car for required travel.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perfo rm the essential functions of this job

.• Standing, sitting, walking, changing of position, reaching, extending hands & arms, reach across midline, crouching, balancing, kneeling, stooping, bending, lifting 25 lbs from sit to stand & push, pull, lower 100 lbs and push resident in wheelchair 350 lbs. Do not attempt to lift residents or support entire weight of resident. Lower resident to floor in the event of fall. Utilize two man lift procedure. Utilize required safety equipment.

Sensory Demands

• Auditory: to hear and understand verbal request,

• Visually: be able to read necessary information to complete work tasks,

• Verbally: communicate with customers and others on your team.

Safety Equipment

• When transferring a resident, gait belt, lumbar support, two man lift policy and use of mechanical lifts in noted facilities.

• Use of PPE is required when appropriate to prevent exposure to bloodborne pathogens.

• Use of seat belt when driving or riding in a vehicle, no use of cellphone while driving.

• Mandatory reporting of all work-related injuries within 12 hours to supervisor with participation in required documentation.

• Participation in our drug testing procedures is a mandatory part of employment with this facility.

OSHA Exposure

• Category II, possibility of bloodborne pathogen exposure but not apart of job requirements. Obtain qualified nursing staff in the eventexposure occurs.

AAP/EEO Statement:


Americare Senior Living is an equal opportunity employer and prohibits discrimination. It is Americare's policy and practice to recruit, hire, assign and promote employees without regard to race, color, religion, sex, gender identity, gender expression, sexual orientation, pregnancy, age, national origin, disability, genetic information, and citizenship status or any other characteristic legally protected by applicable federal, state or local law that may apply to a particular work location. In addition, Americare provides reasonable accommodations for qualified individuals with disabilities as required by law. If you need assistance in applying electronically for a position with Americare, or an accommodation due to disability, please contact us via email at View email address on click.appcast.io or by telephone at800. 577.0510 option #5 (This phone number is to be used solely to request an accommodation with respect to the online application process.).

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice. Americare Senior Living is an EOE (Equal Opportunity Employer) and drug-free workplace.