EVP, Director of Brand Strategy, Consumer

For our client, we are seeking a EVP, Director of Brand Strategy, Consumer to join the team of a leader in the Business Services space. This leader will shape consumer-focused brand strategy across complex healthcare accounts, translating behavioral insights into clear strategic direction. The role will partner closely with client teams, creative teams, and innovation specialists to build integrated solutions that strengthen consumer connection and drive business growth. You will also help expand the agency's strategic offerings, contribute to new business efforts, and elevate the organization's thought leadership in the market.

Location: New York, NY

Compensation: $258,000 - $279,000 annually

Responsibilities

• Lead consumer strategy efforts with a focus on customer mindset and behavioral data
• Build and manage cross-specialty teams to support holistic strategic thinking
• Develop strong client relationships as a strategic partner while pushing boundaries and maintaining confidence
• Identify insights and inspiration that drive innovative thinking
• Understand client needs and develop multifaceted strategies for consumer engagement
• Inspire creative teams to produce exceptional work
• Collaborate with innovation teams to prototype new consumer connection strategies
• Integrate technology into solutions by engaging innovation experts to enhance strategy
• Contribute to the agency's strategic plan and help develop new offerings
• Drive growth by participating in new business opportunities and delivering compelling narratives
• Establish thought leadership within the industry and across the organization

Qualifications

• Minimum 15 years of experience in a strategic role, preferably in an agency setting
• Required experience in Rx pharmaceutical brand strategy; consumer strategy experience is a plus
• Significant healthcare experience with a focus on consumer relevance for high-science brands
• Proven ability to lead diverse brand strategy initiatives and new business efforts
• Experience managing and developing a team or department

Benefits

• Opportunity to work in a mid-sized healthcare communications agency with a focus on consumer strategy
• Access to a network of health partner organizations for innovative solutions
• Commitment to developing inclusive teams and exceptional talent
• Potential for professional growth and leadership development
• Collaborative work environment with a focus on creativity and innovation

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification - your background could be exactly what this team needs.