Account Executive, Public Relations (B2B Technology)

Account Executive, Public Relations (B2B Technology)

Account Executives at Highwire on the B2B Technology team tell the stories of category disruptors, support media strategies that strengthen brand credibility, and elevate companies shaping the future of business. They simplify complex topics—like cloud infrastructure, enterprise IT, AI, and data security—into clear, compelling narratives that resonate with target audiences.

Key Responsibilities:

Client Service & Program Support

• Support day-to-day client account work, including media relations, awards, speaking programs, and content development.
• Help manage projects by tracking deliverables, timelines, and priorities to ensure quality and alignment with client goals.
• Participate in client calls and meetings, taking notes, drafting recaps, and ensuring follow-up items are completed.
• Research industry trends, competitors, and media opportunities to inform client storytelling.
• Assist in the creation of quarterly campaign plans and PR recommendations.

Media & Influencer Relations

• Build and maintain relationships with reporters and influencers across business and technology outlets.
• Research and develop targeted media lists and pitch opportunities.
• Draft, refine, and distribute pitches that generate coverage aligned with client goals.
• Monitor media coverage and industry news to identify opportunities for client participation.
• Contribute to social and digital amplification strategies to extend earned media results.

Writing & Content Development

• Write and edit clear, engaging content across multiple formats, including:
• Press releases, media pitches, and Q&As
• Award submissions, speaking abstracts, and bios
• Contributed articles, blogs, and background materials
• Translate complex technology concepts into accessible, compelling narratives.
• Ensure accuracy, tone, and messaging consistency across all client deliverables.

Insights, Analytics & Integration

• Track, analyze, and report on media results and campaign performance.
• Support senior team members in using data to refine pitching and storytelling strategies.
• Collaborate with colleagues across teams—social, content, design—to ensure integrated program delivery.

Collaboration & Growth

• Work closely with your team to support execution, share ideas, and learn from senior mentors.
• Take initiative on projects, communicate clearly, and manage your time effectively.
• Contribute to a supportive, creative, and collaborative team environment.

Success Factors:

• 2–3 years of PR or communications experience, in an agency setting
• Background in B2B technology sectors such as AI, cybersecurity, SaaS, or infrastructure
• Strong writing and editing skills with an eye for detail and clarity
• Experience supporting media relations and securing coverage
• Strong organization and multitasking skills in a fast-paced environment
• Curiosity about emerging technology trends and storytelling opportunities
• A proactive, team-oriented, and growth-minded attitude