Mobile Product manager

Overview Define and own the mobile app vision and roadmap to drive traffic, conversion, and loyalty for our retail/apparel business. Lead discovery and delivery for features such as product browsing, fit guidance, wishlists, cart/checkout, store locator, order tracking, and returns. Partner with merchandising and marketing to bring campaigns, drops, and collections to life in the app (home, PLP/PDP, stories, push, in app messaging). Use customer research, app reviews, and support feedback to identify friction points across the shopper journey and prioritize improvements. Collaborate with backend and platform teams on integrations with ecommerce platform, OMS, payment providers, loyalty, and personalization engines. Write clear product requirements and user stories and manage the backlog. Coordinate app releases, manage App Store / Play Store presence, and partner with marketing on launch plans and ASO. Run A/B tests and experiments on UX and merchandising placements to improve conversion and engagement. Communicate priorities, progress, and results to leadership and cross functional partners (digital, stores, merchandising, operations). Key Responsibilities Define and own the mobile app vision and roadmap to drive traffic, conversion, and loyalty for our retail/apparel business. Lead discovery and delivery for features such as product browsing, fit guidance, wishlists, cart/checkout, store locator, order tracking, and returns. Partner with merchandising and marketing to bring campaigns, drops, and collections to life in the app (home, PLP/PDP, stories, push, in app messaging). Use customer research, app reviews, and support feedback to identify friction points across the shopper journey and prioritize improvements. Collaborate with backend and platform teams on integrations with ecommerce platform, OMS, payment providers, loyalty, and personalization engines. Write clear product requirements and user stories and manage the backlog. Coordinate app releases, manage App Store / Play Store presence, and partner with marketing on launch plans and ASO. Run A/B tests and experiments on UX and merchandising placements to improve conversion and engagement. Communicate priorities, progress, and results to leadership and cross functional partners (digital, stores, merchandising, operations). Required Qualifications 6+ years of product management experience, including 4+ years owning consumer mobile apps (iOS/Android). Experience in retail, ecommerce, or DTC with a strong understanding of the end to end shopping journey (browse/ buy/ fulfil / return). Proven track record of shipping mobile features that improved key business metrics (conversion, engagement, retention, revenue). Strong analytical skills; comfortable with funnel analysis, cohorts, and experimentation tools. Familiarity with ecommerce platforms, payment and fraud providers, and basic understanding of APIs and mobile app release cycles. Excellent communication, stakeholder management, and ability to align diverse teams around a roadmap. Nice to Have: Experience with store connected experiences (BOPIS, curbside pickup, in store mode, associate tools). Background in personalization, recommendations, or loyalty programs. Exposure to UX for size/fit guidance, lookbooks, or social/creator content within retail apps. #J-18808-Ljbffr Litmus7