Associate Creative Director (Design)

Associate Creative Director

We are seeking an Associate Creative Director who is deeply dedicated to craft to lead our Core Brand and Visual Systems team. While campaigns capture attention, your team captures loyalty. In this role, you will own the evolution and application of the Peloton Brand Identity across our owned channels (Site, Email, App Store) and physical touchpoints (Retail, Packaging). You will be the architect of our design systems, ensuring that every pixel and print piece feels premium and distinctly Peloton. You will manage a team of designers to execute high-volume, high-quality work that drives business performance without sacrificing brand integrity. This is an ideal role for a design leader who loves typography, grid systems, and scaling creative excellence.

This is an exciting opportunity for someone who believes in design thinking, excels in collaboration, possesses a clear creative vision, and can navigate complex partnerships to deliver exceptional results. This role will report directly to our Creative Director of Brand Lab.

Your Daily Impact At Peloton

• System Architecture: Own and evolve the Global Brand Guidelines and Figma Design Systems, ensuring the wider team has the tools to create consistent work efficiently.
• Owned Channel Leadership: Oversee the art direction and design for high-visibility organic channels including.com, CRM/Email, and App store presence.
• Cross-functional Brand Collaboration: Work closely with the partner brand's creative teams, fostering a cohesive and collaborative environment to develop truly integrated creative systems.
• Retail and Physical Design: Collaborate with retail teams to bring the brand to life in physical showrooms and through packaging/unboxing experiences.
• Performance Creative: Partner with growth marketing to raise the design standard of performance assets, proving that "brand" and "conversion" can coexist.
• Direct Management: Manage Senior and Mid-level designers, providing daily art direction and professional guidance.
• Quality Control: Serve as the ultimate reviewer for core brand assets, ensuring the highest standards of typography, photography, and layout consistency.
• Brand Advocacy & Integrity: Ensure all creative outputs are aligned with Peloton's overall brand strategy and visual/verbal guidelines, maintaining a consistent and unified brand presence.
• Mentorship & Development: Guide and mentor creative team members involved in the projects, providing constructive feedback and fostering an inclusive and innovative environment.
• Innovation & Agility: Stay current on industry trends and platform updates to ensure the brand remains fresh, relevant, and impactful, adapting quickly to new opportunities
• Project Ownership: Take ownership and drive creative projects from concept to execution, proactively partnering with internal and external stakeholders to ensure the timely delivery of assets and managing complex priorities effectively in a dynamic environment.

You Bring To Peloton

• Creative Excellence & Portfolio: A robust portfolio demonstrating both integrated creative vision and product-driven work.
• Systems Expertise: 7+ years of design experience with a heavy focus on branding, visual identity systems, and digital design.
• Technical Mastery: Proven expertise and leadership in design and art direction, typically gained through 5+ years of relevant experience in a creative leadership capacity.
• Retail/Physical Experience: Experience designing for physical spaces or print is a strong plus.
• Meticulous Eye for Detail: A keen eye for typography, motion, color story,and narrative hierarchy.
• Leadership: Experience managing direct reports and providing clear, actionable creative feedback.
• Digital Execution: Proven experience in leading and executing digital creative assets, including visual design, art direction, and foundational understanding of video production and copywriting.
• Tool Proficiency: Deep proficiency in modern design and collaboration tools(i.e. Figma, Adobe Creative Suite,etc.) and a foundational understanding of product design principles.
• Team & Environment: Demonstrated ability to navigate changing priorities effectively within a highly collaborative and dynamic team setting.
• Communication: Exceptional communication skills and the ability to clearly articulate creative rationale and strategic vision to diverse audiences.
• Craft & Quality: Committed to high quality craft and exceptional attention to detail.
• Brand Immersion: A high degree of professional curiosity and the ability to quickly immerse in Peloton's brand ethos to develop resonant creative strategy across the fitness category and consumer brands more broadly.
• Global Awareness: Experience adapting large-scale brand campaigns for diverse international markets is beneficial.

Base Salary Range $168,750—$207,300 USD

About Peloton

Peloton (NASDAQ: PTON) provides Members with expert instruction, and world class content to create impactful and entertaining workout experiences for anyone, anywhere and at any stage in their fitness journey. At home, outdoors, traveling, or at the gym, Peloton brings together innovative hardware, distinctive software, and exclusive content. Founded in 2012 and headquartered in New York City, Peloton has millions of Members across the US, UK, Canada, Germany, Australia, and Austria. For more information, visit

Peloton is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. Equal employment opportunity has been, and will continue to be, a fundamental principle at Peloton, where all team members, applicants, and other covered persons are considered on the basis of their personal capabilities and qualifications without discrimination because of race, color, religion, sex, age, national origin, disability, pregnancy, genetic information, military or veteran status, sexual orientation, gender identity or expression, marital and civil partnership/union status, alienage or citizenship status, creed, genetic predisposition or carrier status, unemployment status, familial status, domestic violence, sexual violence or stalking victim status, caregiver status, or any other protected characteristic as established by applicable law. This policy of equal employment opportunity applies to all practices and procedures relating to recruitment and hiring, compensation, benefits, termination, and all other terms and conditions of employment. If you would like to request any accommodations from application through to interview, please email: View email address on click.appcast.io . At Peloton, we embrace technology, including AI, to enhance productivity and accelerate innovation in the work we do for our members. However, in our hiring process, our priority remains in getting to know you and your unique qualifications. To ensure a fair and equitable process, we do not permit the use of AI tools during any stage of the application and interview process. In considering you as an applicant, we want to understand your skills, experiences, and motivations without mediation through an AI system. We also want to directly assess your communication skills without the use of an AI tool. Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act, the City of Los Angeles Fair Chance Initiative for Hiring Ordinance and the San Francisco Fair Chance Ordinance, as applicable to applicants applying for positions in these jurisdictions.

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