Senior Product Manager, Orange Apron Media (Creative Management)

With a career at The Home Depot, you can be yourself and also be part of something bigger. Position Purpose: We're seeking a Senior Product Manager to define and lead the strategic vision for how Orange Apron Media enables customers to manage and optimize creative assets. You'll drive two key priorities: 1) Building a self-service platform that lets advertisers independently create and manage their own creative and 2) Improving internal workflows to reduce pain points in our managed services experience. The ideal candidate is a strategic product leader who can design end-to-end solutions, navigate cross-functional complexity, and manage through ambiguity to create clarity. Key Responsibilities: 50% Strategy & Planning: Seeks to empathize with and understand the end user deeply and use that knowledge to determine the fastest path to deliver value Translates business goals and end user needs into product strategy; communicates direction and product priorities to the development team, other matrixed teams, and third-party partners Identifies goals, metrics and analytics to determine product value; continually makes recommendations and refinements to the product backlog based on learnings Manages and grooms the product backlog; makes future decisions based on the value that will be delivered Partners with Finance to understand financial needs and assist in the creation of business plans for new opportunities Monitors research as well as the competitive landscape to recommend the best solutions and ensure that products remain or become best in class Ensures that product directions balance both the user needs and business goals of driving sales, improving efficiency and enhancing customer satisfaction 20% Delivery & Execution: Formulates, tests and refines assumptions and hypotheses through user research and testing Documents, reviews and ensures that all quality and change control standards are met Creates, prioritizes and accepts user stories; incorporate them into release planning Makes product decisions that drive value on a daily basis Identifies and considers pros, cons, issues, obstacles, dependencies and value associated with features and enhancements Participates in standups, iteration planning sessions, product demo, and retrospectives Condenses complex technical concepts into non-technical language for stakeholders 30% People: Fosters collaboration with team members (Engineering, UX, etc.) to drive value and identify and resolve impediments Acts as a proponent of modern software development practices Advocates for the end user and stakeholder by becoming associated with the product, empathizing with and understanding user needs Works with the product team to continuously assess progress, disseminate lessons learned, and understand next steps Manages cross functional team and stakeholder expectations to execute on product strategy and provides education to requestors to determine prioritization based on tangible benefits and/or user experience Guides more junior team members in strategy, alignment, analysis and execution tasks Participates in and contributes to learning activities around modern software design and development core practices (communities of practice) Participates in talent acquisition, development and retention activities in support of team Direct Manager/Direct Reports: Typically reports to the Product Management Manager or Sr. Manager. Travel Requirements: Typically requires overnight travel less than 10% of the time. Physical Requirements: Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles. Working Conditions: Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable. Minimum Qualifications: Must be eighteen years of age or older. Must be legally permitted to work in the United States. Preferred Qualifications: 3-6 years of experience with AdTech, Retail Media Networks, OR Content Management Systems (CMS) Experience working as a Product Manager in a modern software development based enterprise environment Experience with modern software development product management practices and agile methodologies, specifically the extreme programming (XP) principles of paired programming, test driven development, and continuous deployment Proficiency in communicating with and influencing functional and technical team members at all levels in the organization Proficiency in working as part of a collaborative, cross-functional, modern software design and development team Proficiency in creating actionable product roadmaps Proficiency in creating well-articulated and clear product requirement documents (PRDs) Proficiency in prioritizing backlogs to maximize value Proficiency in conducting discovery, user research, and testing to understand needs Proficiency in identifying goals, metrics and analytics to measure product #J-18808-Ljbffr Home Depot