Senior Director Loyalty Technology

Talento has partnered with a global organization in the hospitality industry serving millions of customers annually on a search for a Senior Director, Loyalty Technology. This leader will oversee the technology platforms and systems supporting the organization's loyalty program, including CRM, customer segmentation, marketing automation, and targeted communications. The ideal candidate will bring a strong technology background with experience bridging IT, Marketing, and business operations to enhance customer engagement and drive loyalty program effectiveness. This is an exciting opportunity to lead the evolution of loyalty technology for a globally recognized brand.

Key Responsibilities

• Own and oversee the technology platforms supporting the organization's loyalty program, including CRM, customer databases, segmentation, email marketing, and campaign targeting
• Lead the development, enhancement, and optimization of loyalty technology systems to support business objectives and customer engagement
• Partner with Marketing, IT, Digital, and other stakeholders to translate loyalty program requirements into scalable technology solutions
• Oversee the configuration and execution of loyalty campaigns, personalized offers, and member communications through marketing technology platforms
• Lead technology initiatives including platform implementations, system integrations, enhancements, and process improvements
• Manage technology vendors and external partners to ensure platform performance, reliability, and continuous improvement
• Oversee customer data integration and management across loyalty and CRM platforms to enable effective segmentation and targeting.
• Lead cross-functional teams, manage technology roadmaps, and ensure successful delivery of loyalty-related programs and initiatives.
• Support the overall loyalty program strategy, ensuring technology capabilities align with member experience and business goals.

Qualifications

• Bachelor's degree in Information Technology, Computer Science, Marketing, Business, or related field
• 10+ years of progressive experience in marketing technology, CRM, IT, or technology program management, including leadership experience.
• Experience overseeing loyalty programs, preferably within hospitality, cruise, airline, travel, or other consumer-facing industries
• Strong knowledge of CRM platforms, customer databases, marketing automation, segmentation, and campaign management technologies
• Proven experience owning enterprise technology platforms and leading complex technology implementations and integrations
• Experience partnering with Marketing and IT teams to deliver customer engagement and loyalty technology solutions
• Strong program management, vendor management, and cross-functional leadership skills
• Ability to translate business and marketing requirements into technology solutions
• Experienced people leader with the ability to manage and develop high-performing teams.

About TalentoHC

Talento Human Capital Management provides talent and organizational solutions enabling businesses to evolve beyond tactical human resources management. Our footprint spans across the US with teams in Miami, Chicago, NYC, Los Angeles, and throughout South America and Asia in Lima and India.

Our organization continues to thrive through our ongoing commitment to building an inclusive and diverse workforce from different backgrounds, perspectives, and skills. Talento Human Capital Management (HCM) is an equal opportunity employer and people are at the center of what we do!