Senior Brand Creative Lead

Senior Brand Creative Lead Remote · Contractor to permanent About Korrus Korrus is transforming the way people interact with light. We are the leader in human-centric lighting, built on more than 500 patents in spectral and circadian technology, and pioneers in Human Light Interaction, the next frontier in human health and wellness. That work runs on three fronts: Ecosense. A globally known and respected leader in architectural and commercial lighting, and the business now bringing circadian technology into the spaces where people work, heal, learn, and gather. OIO. Our consumer brand, bringing circadian lighting into the home: biologically aligned light, the right spectrum at the right time of day, to support how people wake, focus, and rest. Everything else in Human Light Interaction. We are pushing the limits of what light can do for human health and performance, and we own the intellectual property to do it. Behind the products is a real, complex company: engineering, manufacturing, a global supply chain, a commercial sales organization, a consumer business, and the operations that tie it all together. We run it as a horizontal organization with AI as the backbone. We care far less about the functional title you have held than about whether you can operate across all of it. The role This role turns the approved OIO brand guidelines into content. The OIO Bulb, OIO Sphere, and OIO app are in market, and the brand's purpose, archetypes, voice, and visual system are in place. What OIO needs now is consistent, high-quality, on-brand work in market every week, across organic and paid social, short-form video, email, web, and launch campaigns. You plan it, write much of it, direct the rest, publish it, and use the results to make the next piece better. OIO solves a problem most people do not yet know they have, so the content has to do real work: make that problem recognizable, make the science feel human, and give each audience a clear reason to act. You sit in the Experience, Design, Marketing (XDM) team, report directly to the CEO on an interim basis, and operate with a high degree of autonomy. This role exists to build the content engine and keep it running at the speed the consumer business demands. What you'll do Build and run the OIO content calendar across organic social, paid social, email, web, and blog, publishing on a consistent and reliable cadence. Break every launch and campaign into dated deliverables across social, email, and paid, giving each a channel, owner, priority, and delivery date, and plan weeks ahead. Run the calendar as a live operating system: move every item from idea through brief, production, approval, and publishing, with linked assets and an ideas backlog. Turn the brand guidelines into repeatable content formats, series, and templates the team can produce at speed without drifting off-brand, and protect those guidelines in every piece that ships. Write the copy: social posts, ad copy, video scripts, email, web and product page copy, and headlines. Concept and script short-form video and motion for Meta, TikTok, Instagram, and YouTube. Brief and direct the in-house graphic designer, freelancers, creators, and agencies, giving clear, specific feedback on visual work. Create content for distinct customer cohorts, from health-conscious adults in midlife to performance-focused younger buyers to young families, each with messaging that speaks to what they care about. Make the problem OIO solves recognizable and the science approachable, without alarming, lecturing, or talking down to people. Mine customer reviews, comments, support questions, and social listening for the stories, questions, and objections content should address. Adapt content to each platform and keep pace as formats, algorithms, and trends change. What worked six months ago is a starting hypothesis, not a plan. Create content built to be found: search engine optimization plus generative and answer engine optimization (GEO/AEO), so OIO surfaces when people ask AI assistants about sleep, energy, and light. Test hooks, formats, and creative; track performance; shift effort toward what works; and close each month with a performance report showing what's shipping, what's stuck, and why. Verify every claim, including AI-assisted drafts, against the underlying science with our Chief Scientist. Nothing ships that the science does not support. Partner with the Consumer Product Manager, who owns brand strategy and the overall product and brand experience, to turn launches, features, and positioning into content, including for product launches and trade events such as CES. Manage multiple projects at once, tracking deliverables, approvals, and timelines without sacrificing quality. What we're looking for 6+ years in content marketing, social, copywriting, or creative roles, including leading a content program end to end. Deep B2C experience, ideally direct-to-consumer, with content that drove measurable growth. A track record of shipping high-quality content at volume and on schedule across social, paid, email, and web. Experience writing and directing short-form video and digital ad creative. Experience planning and running multi-channel content calendars. A strong writer first, able to make complexity feel clear, human, and worth sharing in a few words or a few hundred. Fluency in visual language, with the precision to direct and critique design and video on color, composition, and pacing. Fluency with Meta, TikTok, Instagram, and YouTube, including their native analytics, and the data literacy to let results change your mind. Working knowledge of SEO and AI-driven discovery (GEO/AEO). Working fluency with Adobe Creative Suite and Figma, enough to review files, mark up work, and rough out concepts. Working proficiency with current AI tools for writing, research, and ideation, paired with the judgment to verify their output. Candidates will be tested on this during the selection process. Intense curiosity about the product and the technology. You go deep on your own, reading about lighting and circadian science before anyone suggests it, and you are rigorous with facts from technical and scientific source material. An audience-minded, self-directed approach: you know why a piece will land with one cohort and miss another, and you can run the content program without a layer of creative management above you. How we evaluate people here We assess every person at Korrus on four dimensions. We will use them on you in the interview and every month you are here, so they are worth understanding before you apply. Energy. The effort you actually exert. It is the easiest dimension to over-index on, and it is a floor, not a ceiling. Attitude. How you show up. Not whether you participate, but whether your presence makes the work better. The standard is proactive contribution: receive what is in front of you, build on it, and move the work forward through the ambiguity. Competency. What you know, and increasingly the judgment to hold work up against the right quality bar and know what good looks like, whether that work is yours, your team's, or produced by AI. Capacity. The rate at which you acquire competency and direct it. This is the dimension AI compounds: the more you master the tools, the more leverage you get, and the more leverage you get, the faster you learn. Attitude and Capacity are the entrance requirements, at any level, on any day. Competency determines where and how fast you contribute. Energy determines whether you are carrying your share of the load. Strong pluses Experience with consumer brands in science-backed wellness, health, sleep, or technology. Experience with consumer hardware or connected products (device plus app). Experience translating technical or scientific content for a consumer audience. Experience running creator or influencer content programs. Trade show content experience, ideally CES. Hands‑on design or video production skill. What this role is not Not a brand strategist. Brand strategy and the overall brand experience sit with the Consumer Product Manager. You execute against the guidelines, with judgment Not a graphic designer. Visual craft matters, but a portfolio built primarily on design execution will not advance Not a widget pusher. OIO is a new product in a new segment, and making content for it requires understanding it Not a playbook runner. Platforms change fast, and the content should too. Logistics and compensation Contractor to permanent Reports to the CEO (interim basis), Experience, Design, Marketing (XDM) team Remote Compensation: $75.00/hour To be considered Here is what our selection process looks like: Curiosity screen. Early conversations will ask what you learned about circadian lighting and OIO while preparing. We are looking for people who did the reading without being told to. Content assignment. Shortlisted candidates will use korrus.com and public OIO materials to build a one-month content calendar for two customer cohorts, write five social posts, one short‑form video script, and one email, and explain how they would measure success. We are evaluating writing, judgment, and audience fit, not finished visual assets. Team interviews. Finalists will meet leadership, our science team, and the design and marketing team, so both sides can assess how we would work together. AI proficiency. Candidates will demonstrate how they use AI tools in their research and writing process. Korrus is an Equal Opportunity Employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected characteristic. We will consider qualified applicants with arrest or conviction records in accordance with the California Fair Chance Act. This position is not eligible for current or future visa sponsorship. #J-18808-Ljbffr Ecosense Lighting, Inc.