MARKETING MANAGER / DIGITAL MARKETING SPECIALIST

Job Description

Job Description

About Us

We operate two growing companies in the outdoor equipment and trailer industry, specializing in mowers, tractors, and trailers . Our focus is on delivering high-quality equipment and an exceptional customer experience to both commercial and retail customers.

We are looking for a results-driven marketing professional to take ownership of our marketing efforts across both companies and drive measurable growth.

Position Overview

This is a hands-on, performance-based role responsible for generating qualified leads and increasing brand visibility through digital marketing, content creation, and strategic campaigns.

The ideal candidate is a motivated self-starter who thinks strategically, executes efficiently, and takes full ownership of results — including ensuring all leads are properly captured, tracked, and followed through your CRM system.

Key Responsibilities

• Develop and execute lead-generation campaigns across both companies
• Manage and optimize social media advertising (Facebook, Instagram, Google Ads, etc.)
• Drive website traffic and lead conversion through SEO and paid campaigns
• Implement and manage targeting and retargeting strategies
• Create and edit photo and video content for marketing campaigns
• Monitor and report on analytics, KPIs, and campaign performance
• Improve Google reviews and online reputation management
• Maintain and optimize both company websites for lead generation

CRM & Lead Management (Critical Responsibility)

• Set up and ensure all leads flow directly into the CRM system
• Maintain a clean, organized, and trackable lead pipeline
• Ensure proper lead attribution (source tracking)
• Work with sales team to track lead quality and conversion
• Continuously improve lead handling and follow-up processes

What We’re Looking For

• Motivated self-starter who takes initiative without being told
• Strong focus on measurable results and ROI
• Ability to think strategically and proactively
• Excellent communication and organization skills
• Ability to set and manage goals and priorities
• Takes ownership and is committed to continuous improvement
• Growth-minded with a strong desire to scale results

Required Skills & Experience

• Experience with digital advertising platforms (Facebook Ads, Google Ads, etc.)
• Strong understanding of SEO and website lead generation
• Experience with targeting and retargeting campaigns
• Proficiency in analytics and performance tracking tools
• Ability to create/edit photo and video content
• Experience managing lead campaigns and funnels
• Hands-on experience with CRM systems and lead tracking (required)
• Understanding of customer behavior in equipment sales (mowers, tractors, trailers) is a plus

What Success Looks Like

• Increased qualified leads from both websites
• Fully functional CRM system capturing and tracking all leads
• Improved conversion rates
• Growth in online presence and brand awareness
• Measurable return on marketing spend