Senior Director of Communications

Reporting to the Chief Advancement Officer, the Senior Director of Communications will amplify Latinos Progresando’s impact through a comprehensive communications strategy. The Senior Director of Communications will be collaborative, energetic, and analytical, able to conceptualize and deliver compelling messaging to diverse audiences.

Leadership & Strategy

• Collaborate with the executive team to develop and implement the organization’s marketing and communications strategy.
• Provide strategic input and guidance on communications efforts across departments, and ensure staff and board members are aligned with organizational goals and key messages.
• Provide direction and oversight, including department/project strategy, work plans and product, workflow, time and performance management.
• Implement systems to support staff in carrying out strategic vision and goals, including data management.
• Provide staff feedback, mentoring, guidance, supervision and professional development.
• Manage the work of external consultants, including graphic designers, photographers, videographers, and other contractors, as needed.
• Manage the marketing and communications budget, ensuring efficient use of resources to meet objectives.
• Monitor and evaluate the effectiveness of marketing and communications strategies, adjusting approaches as needed to optimize impact.
• Evaluate and recommend tools, software, and platforms that improve efficiency and effectiveness in communications efforts.

Content Creation & Brand Management

• Serve as principal copy writer and editor for external communications.
• Ensure consistent and clear messaging across all communications platforms, reinforcing the organization’s mission, vision, and values.
• Oversee the development and maintenance of the organization's brand identity and visual assets, ensuring that all materials reflect the brand’s voice and style.
• Manage the creation of compelling content for a variety of platforms, including social media, websites, email campaigns, press releases, and fundraising materials.
• Develop donor-focused communications, including impact reports, thank-you letters, and stewardship materials to foster ongoing relationships with supporters.
• Stay up to date with digital marketing trends and tools to keep the organization’s digital presence innovative and effective.
• Collaborate with program teams to highlight the impact of the organization’s work through storytelling, case studies, and testimonials.

Media Relations

• Build and maintain relationships with media outlets, journalists, and influencers to secure positive coverage and raise awareness of the organization’s work.
• Write and distribute press releases, media kits, and pitches to generate media interest.
• Prepare spokespeople (including the CEO and other staff) for media interviews and public appearances.
• Serve as organization representative at external meetings, events, and media interviews, as required.

Responsibilities may also include other duties, as assigned.