Segment Manager

Segment Manager

Are you looking for an opportunity to contribute to an innovative, industry leading company? InterMetro Industries is seeking a Segment Manager to join our team.

The Segment Manager is responsible for supporting the successful execution of marketing initiatives that drive sales growth and brand awareness across multiple markets. This role coordinates marketing programs, product launches, sales enablement, and customer communications while partnering with Sales, Product Management, Engineering/R&D, and other cross-functional teams to ensure timely and effective implementation of marketing strategies.

Primary Responsibilities:

• Develop, recommend, and implement annual and long-term marketing plans that support brand growth, profitability, and market positioning.
• Recommend and execute strategies to generate and cultivate leads, strengthen dealer and rep relationships, and support increased sales performance, exercising independent judgment in identifying opportunities and determining appropriate tactics.
• Plan, execute, communicate, and evaluate marketing campaigns across multiple channels, determining project scope, timelines, messaging, resources, and performance measures to support business objectives.
• Analyze and maintain market, customer, and competitive data and assist in preparing reports, financial models, and performance analyses.
• Conduct research on channel needs, customer needs and competitive issues and offer recommendations on brand and product positioning.
• Recommend, and manage public relations, digital marketing, social media, and content initiatives that increase brand awareness, customer engagement, and market visibility, making decisions regarding content priorities, messaging, and communication channels.
• Develop and maintain sales support materials, programs, e-blasts and tools to increase sales
• Develop launch communication strategies, coordinate cross-functional input, advising the representative network, and ensuring sales and marketing materials support go-to-market objectives for new product launches.
• Assist with tradeshow and buying group initiatives, including pre show strategy, messaging, coordination, post-show communication, and lead management.
• Possesses knowledge and understanding of the InterMetro Code of Business Ethics. Contributes to a workplace environment that is conducive to the maintenance of the Code. Remains alert and sensitive to situations that could result in actions by an employee that are illegal, unethical, in violation of the Code or the policies and procedures that support the Code. Reports actual or perceived violations of the Code or Company policies and procedures for appropriate action.
• Other duties, as assigned.

Qualifications

• Bachelor's degree in marketing or related field.
• 5 + years of experience in marketing

What We offer!

• Growth potential
• Ability to make an impact in an industry leading organization
• Health & wellness offerings
• Excellent benefit package
• Employee developmental programs
• Challenging and fun atmosphere: we love what we do, take pride in our work, and have fun doing it!

InterMetro Industries is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, age, marital status, political affiliation, sexual orientation, gender identity, genetic information, disability or protected veteran status. We are committed to providing a workplace free of any discrimination or harassment.