Sr. Product Marketing Manager, GenAI & Personalization, North America Stores Marketing Tech & AI Marketing

Job ID: 10595599 | Amazon.com Services LLC

North America Stores Marketing helps customers discover and engage with new, popular and relevant products across categories. We do this by combining technology, science, innovation, merchandising and creativity to build new customer-facing features and experiences alongside advanced tools for marketers.

We are seeking a motivated, entrepreneurial, creative and curious Sr. Product Marketing Manager, GenAI & Personalization to join our team. In this role, you will be responsible for partnering closely with our Tech and Creative partners to manage the scaling of our agentic merchandising and personalization tools across global locales and Amazon business units. In addition to collaborating with Tech and Creative stakeholders, this role will also partner cross-functionally with other marketers to onboard new GenAI tools, conduct feedback loops between marketers and Tech and create experimentation requirements by defining key KPIs. This role blends the creativity of marketing with the exciting technological advancements of AI, positioning the role to be at the forefront of how AI will shape the future of how customers shop on Amazon.

Key job responsibilities

• Partner with Engineering, Product, and Science to co-develop roadmap for scaling our GenAI creative and merchandising tools.
• Influence our Tech partners on the development of new AI-powered tools to ensure customer-first approach is top of mind
• Author Business Requirement Documents that allow Tech to appropriately translate business needs into technical requirements.
• Own experimentation roadmap to test new AI-powered recommendation models and logic
• Run experiments and/or secure partnership with relevant marketers to conduct experiments.
• Develop formalized feedback loops to share marketer feedback with Tech and Creative stakeholders to improve AI capabilities
• Understand marketing tasks and best practices to share back with Tech partners to help guide tech roadmap and 3 Year Plan

A day in the life

The Tech and GenAI Marketing team partners directly with our Engineering, Science, Product, and Creative teams on co-developing roadmaps. A day in the life will include writing Business Requirement Documents, partnering with stakeholders across Amazon programs and global marketing teams to understand requirements for onboarding and adopting AI tools.

About the team

The North America Stores Marketing team is the broader organization that this role sits within and includes over 100 marketing experts. The org includes experts across marketing channels, programs, events, and developing AI systems in direct partnership with Technical leaders. The team has presence in Seattle, Los Angeles, and New York.

Basic Qualifications

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience communicating results to senior leadership
• Experience working with AI/ML or GenAI products, features, or teams in a marketing, product marketing, or product capacity
• Experience designing or supporting experimentation frameworks (e.g., A/B testing, holdout groups) and interpreting results in partnership with data science or ML teams
• Experience translating business or marketing requirements into technical specifications for engineering or science teams
• Experience owning or contributing to product roadmap strategy that shipped customer-facing features

Preferred Qualifications

• Experience using any of SQL or other analytical tools for conducting data analysis
• Experience with customer segmentation, profiling, and targeting
• Experience in a tech-embedded marketing role at a large-scale technology company
• Experience building a marketing function, program, or team from scratch (0-to-1 builder mentality)
• Familiarity with recommendation systems, personalization models, or GenAI-powered customer experiences

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at .

USA, WA, Seattle - 142,800.00 - 193,200.00 USD annually