Growth Marketing Lead

Banyan Software is the best permanent home for software businesses that serve specialized industries, their employees, and their customers. With a buy-grow-and-hold-for-life approach and a permanent capital base, Banyan acquires and grows companies worldwide, honoring founder legacies and helping portfolio companies modernize through shared AI expertise and operational discipline. Founded in 2016, Banyan operates more than 120 portfolio companies across North and South America, Europe, and APAC, and has appeared on the Inc. 5000 list for six consecutive years. The Banyan Software Foundation, endowed with $100 million in Banyan stock, leverages technology to build a greener and more equitable world. The Role We are seeking an EST based Growth Marketing Lead to own how people find Teamup, the calendar trusted by over 5 million users that helps businesses organize schedules, resources and teams for efficient operations at any scale, andwhat happens after they sign up. You own the self-serve funnel end to end: the viral loops inside the product, the AI onboarding experience that activates every new customer, search in all its new forms, on-site conversion, and lifecycle email. This is a doer role on a flat team. The Opportunity 5 million monthly active users and a product that spreads by being shared: every calendar invite is distribution, and the loops are proven and ready to scale Own the flywheel end to end: traffic, signup, activation, and self-serve conversion A flat organization of doers where your experiments ship, working directly with design, engineering, and the support team that talks with our customers every day Responsibilities Build and amplify the in-product viral loops and word-of-mouth engine with design and engineering Lead the AI onboarding build Own lifecycle email from signup through upgrade Grow organic acquisition across SEO, GEO, and AEO so Teamup is findable wherever people and AI assistants look for scheduling Drive information architecture and on-site conversion in partnership with design and content Build upmarket intent: you figure out where bigger buyers evaluate and make Teamup present there Own the numbers: signups, activation rate, and self-serve free-to-paid conversion Requirements 5+ years in growth or lifecycle marketing at a product-led SaaS company You have led in-product viral loops and self-serve conversion work, with results you can show Hands-on SEO depth plus a working grasp of how AI-driven search is changing discovery Fluent in the tools and the data: analytics, experimentation, email platforms, light HTML/CSS, and AI tools in daily use Experience partnering with design and engineering to ship growth work inside the product, not just around it Who You Are You build with AI every day because you want to, and you treat the funnel like a product you own You would rather run ten small experiments than one big campaign, and you measure everything you ship The expected base salary is: $135,000 USD excluding annual bonus. Salary is based on a number of factors including market conditions, location and may vary depending on job-related skills and experience. Diversity, Equity, Inclusion & Equal Employment Opportunity at Banyan: Banyan affirms that inequality is detrimental to our Global Teams, associates, our Operating Companies, and the communities we serve. As a collective, our goal is to impact lasting change through our actions. Together, we unite for equality and equity. Banyan is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance. #J-18808-Ljbffr