Product Manager, Markets

Company Overview

HealthStream is the leader in healthcare workforce solutions. We help organizations work better by helping their people work smarter.

HealthStream provides the leading learning, clinical development, credentialing, and scheduling applications delivered on healthcare's #1 platform. We streamline everyday tasks while improving performance, engagement, and safety - fostering a workplace where people flourish, and care thrives.

Why Join Us

At HealthStream, you'll have the opportunity to make a meaningful impact on the future of healthcare by collaborating with a team of talented professionals dedicated to innovation and excellence. We offer competitive compensation, comprehensive benefits, and a supportive work environment where creativity and collaboration thrive.

Our shared vision is to enhance the quality of healthcare by empowering the people who deliver care - a commitment we have upheld for over 30 years through providing innovative solutions and driving constant growth. Join us in revolutionizing the healthcare industry and shaping the future of patient care. As a HealthStreamer, you will be at the forefront of healthcare technology innovation, making a recurring impact on the industry.

We're proud of our values-forward culture that offers our people:

• Mission-oriented work
• Diverse and inclusive culture
• Competitive Compensation & Bonuses
• Comprehensive Insurance Plans
• Mental and Physical Health Support
• Work-from-home flexibility
• Fitness Center Reimbursements
• Streaming Good time off for volunteering
• Wellness workshops
• Buddy Program for new HealthStreamers
• Collaborative work environment
• Career growth opportunities
• Continuous learning opportunities
• Inspiring workspaces to collaborate and connect with other HealthStreamers
• Free employee parking at our Resource Centers in Nashville and San Diego

At HealthStream, our thriving culture encourages collaboration and values contributions, allowing our team members to continuously solve big problems and grow. We offer flexibility and paid time off to support work-life integration for all employees, including a hybrid work environment and Streaming Good volunteer day. For team members in commutable distance, HealthStream has Resource Centers in Nashville, TN and San Diego, CA. Our resource centers provide an inspiring workspace to collaborate and recharge as well as company-sponsored onsite social events for development, connection, and celebration.


We are committed to driving innovation in healthcare and ensuring that patients receive competent care from qualified professionals. As a HealthStream team member, you will help bring this vision to life. If you want to work for a company committed to its values and vision, HealthStream is the place for you!

HealthStream is an equal opportunity employer. HealthStream prohibits employment practices that discriminate against individual employees or groups of employees on the basis of age, color, disability, national origin, race, religion, sex, sexual orientation, pregnancy, veteran or military status, genetic information or any other category deemed protected by state and/or federal law.

Position Information

Position Overview

The Market Product Manager is responsible for defining, packaging, and driving the success of HealthStream product suites within specific healthcare segments (e.g., Skilled Nursing, Ambulatory Surgery Centers, Assisted Living). This role owns several market-facing solution suitesbringing together multiple products and capabilities into cohesive, outcome-driven bundles tailored to the needs of each segment.

The Market Product Manager works cross-functionally to define segment strategy, translate market needs into clear positioning, influence product roadmaps, and ensure HealthStream delivers differentiated, market-leading solutions. This is not a technical product management role. It's for someone who excels in the Marketing P's, understands market dynamics, and knows how to translate strategy into momentum.

Key Responsibilities

You will be responsible for adhering to all HealthStream security policies, procedures, and assigned training.

Commercial Performance & Growth

• Drive revenue growth, adoption, and retention for segment-specific solutions
• Partner with Sales leadership to shape go-to-market strategies, pricing guidance, and deal support
• Monitor segment performance, including win/loss trends and customer outcomes

Cross-Product Alignment & Influence

• Act as the voice of the market across multiple product teams, ensuring alignment to segment needs
• Influence product roadmaps and priorities across product managers to support segment strategy
• Ensure consistency and integration across products within each solution bundle
• Partner with Customer Success to align solutions with implementation, adoption, and measurable outcomes

Sales & Marketing Enablement

• Collaborate with the marketing team to develop segment-specific messaging, positioning, and sales narratives
• Enable Sales teams with tools, training, and insights to effectively sell into assigned markets
• Support development of targeted campaigns, content, and thought leadership
• Represent HealthStream at industry events and customer engagements

Business Partner & Ecosystem Alignment

• Identify and evaluate strategic partners that enhance segment solutions
• Support partnership strategy, including integration into solution bundles and go-to-market alignment
• Collaborate with partners to ensure offerings meet segment-specific needs and expectations

Customer Insight & Feedback Loop

• Engage directly with customers and prospects to understand needs, validate solutions, and gather feedback
• Translate customer insights into actionable recommendations across product, sales, and marketing teams
• Monitor customer satisfaction, adoption trends, and outcomes within assigned segments

Requirements

• Bachelor's degree in business, healthcare, marketing, or related field
• 5+ years in product management, portfolio management, market strategy, or related role
• Experience working in or selling into healthcare settings (e.g., SNF, ASC, hospital, home health) required
• Experience working across multiple products or solutions in a matrixed environment
• Familiarity with SaaS, healthcare technology, or compliance/regulatory environments preferred

Qualifications

• Strong market orientation with ability to translate buyer needs into solutions
• Proven ability to influence without authority across product, sales, and executive stakeholders
• Strong commercial acumen with focus on growth, positioning, and outcomes
• Excellent communication, storytelling, and presentation skills (executive-level)
• Ability to manage complex, cross-functional initiatives with competing priorities
• Analytical mindset with ability to interpret market data and performance metrics
• Comfortable operating at both strategic and tactical levels
• 10-20% travel required for customer engagement and industry events

Compensation

• The salary range for this position is $89,637 - $ 115,000. Salary will be determined on the candidate's level of experience and qualifications. Compensation will be commensurate with skills, relevant experience, and performance in similar roles.

Benefits

HealthStream offers a comprehensive benefits package to eligible employees, including:

• Medical, Dental and Vision insurance
• Paid Time Off
• Parental Leave
• 401k and Roth
• Flexible Spending Account
• Health Savings Account
• Life Insurance
• Short- and Long-Term Disability
• Medical Bridge Insurance
• Critical Illness Insurance
• Accident Insurance
• Identity Protection
• Legal Protection
• Pet Insurance
• Employee Assistance Program
• Fitness Reimbursement

Are you passionate about enhancing healthcare outcomes and empowering healthcare professionals? Join the HealthStream team and become a HealthStreamer! Together, we can make a difference in the world of healthcare.

Req #46119