Social Media Specialist/Content Creator

Job Description and Duties

This position supports CDPH’s mission and strategic plan by serving as the Social Media and Digital Communications Specialist and Content Creator, performing the more complex professional and technical tasks associated with a comprehensive external communications program to inform the public of public health activities and objectives via social media and other digital communications tools.

Under the direction of the Information Officer II, the Information Officer I (Specialist) serves as a social media and digital marketing specialist and content creator in Comms. The incumbent will assist with planning, evaluating, and contributing to CDPH's social media platforms, and develop content, including videos and graphics to promote and educate the public on CDPH programs and social media editorial calendar campaigns.

The incumbent works under the direction of the Information Officer II, Social Media and Digital Communications Manager.

In July 2025, the State of California implemented the Personal Leave Program (PLP) 2025. This program temporarily reduces employees’ monthly base pay in exchange for paid leave credits. This position is subject to PLP 2025 and will have a monthly base pay reduction of 3% in exchange for 5 hours of leave credits through June 2027. The salary ranges shown on this job posting do not reflect the salary reduction.

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You will find additional information about the job in the .

Working Conditions

Telework Information:

This position may be eligible for telework. The amount of telework permitted is at the discretion of the Department and is subject to change, consistent with CDPH’s Telework Program. All employees who telework are required to be California residents in accordance with Government Code 14200. Candidates who reside outside of the state of California may be interviewed; however, the selected candidate must have a primary residency in the state of California prior to appointment (and continue to maintain California residency) as a condition of employment. Failure to meet this requirement may result in the job offer being rescinded.

Travel may be required for this position. Reimbursement for travel takes into consideration an employee’s designated headquarters, as reflected in the duty statement, and is subject to regulations and bargaining unit contract provisions. All commute expenses to the designated headquarters office will be the responsibility of the selected candidate.

The headquarters office location for this position is identified in the attached duty statement.

Special Requirements

For experience/education to qualify during the application screening process, and to ensure that minimum qualifications can be determined, applicants should include all employment history on the Employment Application (STD 678) and/or Resume, including detailed job descriptions, hours worked per week , and start/end dates (MM/DD/YYYY) . Application packages without this information will experience delayed processing times and your eligibility for this position may be impacted.

A completed State application (STD. 678) and any other relevant documents (e.g. unofficial transcript, copy of degree, resume, etc.) should be submitted electronically via your CalCareers Account. Please reference Job Control #(535198) and indicate the basis of your eligibility in the Examination(s) or Job Title(s) section. SROA and surplus candidates should submit a copy of their letter with their application . Please remove any confidential information (i.e. social security number, date of birth) from your documents prior to submission.

Complete Application Packages (including your Examination/Employment Application (STD 678) and applicable or required documents) must be submitted to apply for this Job Posting. Application Packages may be submitted electronically through your CalCareers Account at Submitting an electronic application through your CalCareers account is strongly recommended since electronic applications will be received/processed faster than other methods of filing. Please submit only one application.

If you are unable to submit your application electronically through your CalCareers account, please email View email address on us.fitly.work for assistance and a CDPH Human Resources Division staff member will contact you to assist with the online application process or, a hard copy application package may be submitted through an alternative method as explained in the How to Apply section below. When submitting your application in hard copy, a completed copy of the Application Package listing must be included.

Desirable Qualifications

In addition to evaluating each candidate's relative ability, as demonstrated by quality and breadth of experience, the following factors will provide the basis for competitively evaluating each candidate:

• Portfolio showing short-form social video shot, edited, and published
• Advanced skill in Adobe Premiere Pro, After Effects and Photoshop
• Experience creating 2D animation, motion graphics, animated infographics, and kinetic typography a plus
• Ability to turn complex health data into clear, engaging visual content
• Experience producing vertical, square, and horizontal video for multiple platforms
• Experience with camera, lighting, and audio for field and studio shoots
• Knowledge of accessibility standards, including captions and alt text
• Experience creating plain-language, culturally responsive content
• Experience assisting with planning and evaluating social media strategy using analytics
• Experience producing rapid-response content during emergencies
• Strong script writing skills
• Ability to meet tight deadlines in a fast-paced environment
• Bilingual Spanish or other language skills a plus

Benefits

Benefit information can be found on the CalHR website and the CalPERS website.

Statement of Qualifications (SOQ) Instructions:

1. Please list all creative apps that you use to create content, whether it be graphics, reels, videos, for social media. Which is your favorite and why? Reference examples in your portfolio.
2. How do you stay up to date on the latest social media editing trends and tricks? How do you make content engaging with a quick time turnaround?

Required Application Package Documents

The following items are required to be submitted with your application. Applicants who do not submit the required items timely may not be considered for this job:

• Current version of the State Examination/Employment Application STD Form 678 (when not applying electronically), or the Electronic State Employment Application through your Applicant Account at All Experience and Education relating to the Minimum Qualifications listed on the Classification Specification should be included to demonstrate how you meet the Minimum Qualifications for the position.
• Resume is optional. It may be included, but is not required.
• Statement of Qualifications - Please see Statement of Qualifications instructions below at end of posting . Any applications received that do not provide a written response to the SOQ may be rejected
• Other - Please provide a link to your portfolio