Merchandiser, Digital

Merchandiser, Digital

Overall Job Summary This position will create, maintain and analyze various brand, category and product pages on the Tractor Supply website, ensuring merchandising goals and strategies are achieved. This position is accountable for the planning, strategy and set-up of merchandise on the site and working with the buying, planning, marketing, content, and user experience teams to create and execute the merchandising plan. The Merchandiser will also provide sales/KPI reporting on a scheduled and ad-hoc basis and conduct competitive analyses to identify trends in retailing and E-commerce.

Essential Duties and Responsibilities (Min 5%) Review and execute E-commerce merchandising goals and strategies to achieve sales and gross margin goals. Maintain an acute awareness of the business context; including customer intent, competitive pressures, and internal variables (i.e. Merchandise objectives, pricing, site performance, customer experience, etc.). Leverage web analytics to understand performance of and customer interaction with site content, such as navigation, categories, product pages, featured placements (including promotions/sales, recommendations) and general online shopping experiences to identify business opportunities and risks. Collaborate with and inform the Merchandising and Digital Marketing Teams to ensure assortments, promotional activity and customer communications lead to desired business results. Manage product catalog data including images, copy, attributes and category taxonomy. Manage site content calendars in conjunction with e-commerce merchants and Digital Marketing. Manage regular reporting of site performance and communicate to partners in Merchandising, Marketing and Site Operations teams. Drive improvement in the performance of the site and help drive projects and initiatives to further enhance the shopping experience. Collaborate with Merchants and Marketing to support strategies for all online marketing channels to ensure the best possible customer experience. Responsible for working with the creative team to represent product, brand and intention. Ensure that all merchandising, marketing and promotional deadlines are met.

Required Qualifications Experience: 3+ years' experience in e-commerce merchandising or web analytics. Education: Bachelor's degree. Any suitable combination of education and experience will be considered. Professional Certifications: None. Preferred knowledge, skills or abilities Experience with web technology platforms/working with a content management system to update pages. Ability to produce on-time quality deliverables in a deadline-driven environment while balancing multiple priorities. Cross-functional project management skills, self-starter and accustomed to leading projects with little supervision. Possesses critical thinking skills, supported by an understanding of web analytics and its applications. Skilled in researching, reviewing and communicating results in non-technical terms to a variety of audiences. Strong understanding and passion for websites, UI and Visual Site Merchandising. Proficiency in MS Office suite. Experience with ecommerce platforms and analytical tools including IBM WebSphere Commerce and IBM Digital Analytics. HTML knowledge a plus.

Working Conditions Normal office working conditions Physical Requirements Sitting Standing (not walking) Walking Kneeling/Stooping/Bending Reaching overhead Lifting up to 20 pounds