Salesforce Marketing Cloud Application Developer, Consultant
Blue Shield of CA
Your Role
The Digital Platform team creates and maintains the foundation and features upon which Stellarus technical products are built. The Salesforce Marketing Cloud Application Developer, Consultant will report to the Senior Manager, Digital Applications. In this role you will be the comprehensive subject matter expert Application Developer, Consultant, specializing in Salesforce Marketing Cloud to join the Stellarus Digital Platform team. This role requires deep expertise in developing, testing, and coordinating marketing campaigns while ensuring strict compliance with healthcare regulations including HIPAA and state insurance requirements. The ideal candidate will lead the technical development of personalized customer communications, coordinate cross-functional testing efforts, and work closely with marketing, compliance, and IT teams to deliver secure, scalable marketing automation solutions.
Having a desire to help achieve transformational healthcare improvement should serve as the inspiration behind the ideal candidate's willingness to participate across many different activities within an agile working model. Our leadership model is about developing great leaders at all levels and creating opportunities for our people to grow - personally, professionally, and financially. We are looking for leaders that are energized by creative and critical thinking, building and sustaining high-performing teams, getting results the right way, and fostering continuous learning.
Your Knowledge and Experience
-
Bachelor's degree in Computer Science, Information Technology, Marketing Technology, or related field. Equivalent combination of education and professional experience will be considered
Master's degree in relevant technical or business field preferred
- 7 years of relevant experience required preferably hands-on Salesforce Marketing Cloud development experience
- Expert-level proficiency in AMPscript, SSJS, and Marketing Cloud SQL
- Advanced experience with Email Studio, Journey Builder, Audience Builder, and Contact Builder required
- Strong background in REST/SOAP API development and system integrations
- Proficiency in HTML, CSS, JavaScript, and responsive email design
- Experience with Marketing Cloud Connect and Salesforce CRM integration required
- Knowledge of data modeling and database design principles
- 2+ years of experience in healthcare or insurance industry preferred
- Understanding of HIPAA compliance requirements and healthcare data security preferred
- Knowledge of healthcare data standards (HL7, FHIR) preferred
- Proficiency in version control systems (Git) and deployment management
- Experience with automated testing tools and continuous integration practices. Ability to coordinate testing across multiple teams and stakeholders
- Strong debugging and troubleshooting skills for complex marketing automation workflows
- Experience with Marketing Cloud Personalization (Interaction Studio) preferred
- Knowledge of Salesforce Einstein features and AI/ML capabilities preferred
- Familiarity with marketing technology stack integration (CDPs, analytics platforms)
- Experience with mobile marketing and SMS/push notification campaigns
- Background in agile/scrum methodologies and sprint planning
- Experience with vendor management and third-party technology evaluations
- Track record of successful large-scale marketing automation implementations
- Continuous learning approach to stay current with Marketing Cloud platform updates
- Additional Salesforce platform certifications (Administrator, Platform Developer) preferred. Salesforce Marketing Cloud Developer certification highly preferred
#LI-CP4
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