Chief Communications Officer, Sports Academy - $400,000/year USD

This role is not about curating social feeds, tracking engagement, or running a content calendar. It is about building belief. Texas Sports Academy is creating a $25k+/year AI-powered sports-education model for students seeking both rigorous academics and elite athletic development. The narrative has yet to be fully defined. That is the opportunity. This position is for someone who can command a stage, appear confidently on camera, address parents, athletes, coaches, media, and community leaders, and deliver a singular message: this represents a new school category. You will transform student results, athlete journeys, and institutional vision into a story that every member of the organization can articulate with precision and conviction. You will then construct the infrastructure to validate it through profiles, video content, editorial work, data-driven storytelling, earned media, and public programming. The trajectory is ambitious. Initially, you will create from nothing: messaging framework, evidence, tone, content, press strategy, and credibility. As the institution matures, you will lead the creative function and establish the standard for how TSA presents itself publicly. If you seek a high-profile founding role where communications generate demand upstream of enrollment, submit your application now. What You Will Be Doing Develop the overarching narrative and tailored messaging frameworks for families, athletes, coaches, media outlets, and policy stakeholders Create evidence-based profiles of students and athletes, outcome-driven data narratives, video assets, and editorial pieces Secure earned media placements, build thought leadership platforms, and lead communications strategy during critical moments Serve as the public face of TSA through on-camera appearances, speaking engagements, event representation, podcast features, and press interactions Define the creative excellence standard and ensure organizational alignment around a unified, authoritative voice What You Won’t Be Doing Executing paid digital advertising, media buying, cold outreach campaigns, or performance marketing initiatives Overseeing enrollment operations infrastructure, CRM system management, or admissions process workflows Pursuing superficial metrics like content output volume, impression counts, or diluted engagement statistics Remaining behind presentations, consensus-building committees, or internal approval cycles rather than serving as the external voice Leading curriculum development, academic strategy, capital fundraising, or investor relations as primary responsibilities Chief Communications Officer Key Responsibilities Generate a sustained pipeline of families who comprehend and trust TSA\'s premium AI-powered sports-education offering before entering the enrollment process. Basic Requirements 7+ years in persuasive, public-facing professional roles Demonstrated ownership of narrative strategy and public representation for a startup, mission-driven institution, media property, or equivalent high-visibility brand Documented on-camera and on-stage capability as a speaker, moderator, founder, journalist, content creator, or organizational representative Capacity to construct brand narrative frameworks and audience-specific messaging without pre-existing templates Advanced proficiency in adapting communication style across families, athletes, coaching staff, media professionals, and civic audiences Direct capability to leverage AI-assisted content production tools for creating or overseeing premium-quality content Genuine interest in sports and youth athletics Currently based in Austin or prepared to relocate to Austin, TX for in-person work Legal authorization to work in the United States Nice-to-have Requirements Professional history in editorial work, journalism, broadcast media, strategic communications, enterprise sales, or founder-driven brand development Proven ability to convert performance data into compelling narratives for affluent families or sophisticated decision-makers Demonstrated success securing media coverage independent of paid acquisition channels Experience providing candid feedback to executive leadership while safeguarding message integrity and institutional credibility About Sports Academy Texas Sports Academy is Where Future Champions Excel in Academics and Athletics Traditional schools force student-athletes to choose between excelling in academics or committing to their sport. Texas Sports Academy eliminates that tradeoff. Their innovative K-8 model, based in Austin, TX, uses AI-driven learning to accelerate academics, allowing students to master core subjects in just two hours a day. The rest of their day is dedicated to athletic training, skill-building, and personal development - so students excel in both their studies and their sport. By integrating advanced educational technology with structured sports training, they provide a unique learning experience that builds discipline, leadership, and resilience. It\'s academics and athletics in perfect sync. There is so much to cover for this exciting role, and space here is limited. Working with us This is a full-time (40 hours per week), long-term position. The position is immediately available and requires entering into an independent contractor agreement with Crossover as a Contractor of Record. The compensation level for this role is $200 USD/hour, which equates to $400,000 USD/year assuming 40 hours per week and 50 weeks per year. The payment period is weekly. Consult for more details on this topic. Crossover Job Code: LJ-5840-US-Austin-ChiefCommunica.001 #J-18808-Ljbffr Crossover