Hotel General Manager

General Manager — By the Sea Resorts

Panama City Beach, FL

The Opportunity

We're hiring a General Manager to lead a large beachfront hotel through a physical and operational turnaround. This is an active, occupied property — not a dark reopening — requiring a leader who can run day-to-day operations while simultaneously managing capital renovation work and rebuilding guest satisfaction.

The right candidate has hard operational chops in the two departments that drive guest experience and asset condition: housekeeping and engineering. This is not a role for a GM who delegates those functions and reviews reports — we need someone who can walk the property, diagnose root causes, and rebuild both departments from the ground up.

What You'll Own

Renovation & Capital Project Management

• Manage active or phased renovation work while the hotel remains operational — sequencing, contractor coordination, minimizing guest disruption and OOO inventory.
• Serve as property-side owner of the capital project punch list; report progress and issues to ownership with clear timelines.
• Prior experience leading a hotel through renovation-while-operating is strongly preferred.

Housekeeping Leadership

• Direct hands-on management of the housekeeping department: staffing model, inspection standards, deep-clean cycles, and room-condition consistency.
• Own the housekeeping component of guest satisfaction recovery — this is the single largest lever on review scores.
• Strong housekeeping management experience is strongly preferred, not just oversight of a director.

Engineering & Property Condition

• Direct hands-on management of the engineering/maintenance department: preventive maintenance program, work-order discipline, life-safety compliance, and internal physical product requirements.
• Own remediation of deferred maintenance backlog and coordinate with capital renovation scope to avoid duplicated or wasted work.
• Strong engineering/maintenance management experience is strongly preferred, not just oversight of a chief engineer.

Revenue & Financial Performance

• Strong understanding of RevPAR, ADR, occupancy, and channel mix; execute against a centralized revenue management strategy set by the Chief Commercial Officer.
• Own CPOR, labor productivity, purchasing controls, budgeting, and flow-through.

People & Culture

• Recruit, train, and retain department heads and line staff in a challenging labor market.
• Build accountability and consistency, particularly within housekeeping and engineering.

What Success Looks Like

• Measurable, sustained improvement in guest satisfaction scores and inspection results.
• Housekeeping and engineering functioning as strengths rather than liabilities.
• Renovation milestones hit without unplanned OOO expansion or guest-facing disruption.
• CPOR and labor targets held while service and condition improve.

The Ideal Candidate

• Proven Hotel GM experience, ideally in a mid-market beach or resort property.
• Direct, hands-on experience managing housekeeping departments — required.
• Direct, hands-on experience managing engineering/maintenance departments — required.
• Experience operating a hotel through active renovation — strongly preferred
• Franchise/brand standards experience (any major flag) - preferred
• Financial fluency: RevPAR, CPOR, labor %, budgeting, forecasting, P&L.
• Panama City Beach / Emerald Coast market familiarity is a plus but not required