Director, Field Marketing, Mass Engagement

Company Overview International Justice Mission (IJM) is a global leader in protecting vulnerable people from violence and is committed to reshaping justice worldwide. Position Summary Director, Field Marketing, Mass Engagement – hybrid (Washington, DC area). Reports to Vice President, Mass Engagement and requires U.S. work authorization. Responsibilities Develop and execute a comprehensive field marketing strategy spanning peer‑to‑peer events, canvassing, collegiate programs, and community activations. Establish scalable models, playbooks and performance standards for local adaptation while ensuring brand and mission consistency. Lead annual and multi‑year planning for field engagement growth and investment. Ensure all field programs reflect IJM’s ethical engagement standards and commitment to dignity. Oversee peer‑to‑peer fundraising events and face‑to‑face engagement initiatives. Partner with external agencies and vendors to manage canvassing operations, training standards and performance outcomes. Optimize supporter recruitment, conversion and follow‑up experiences from field interactions. Integrate field‑acquired supporters into broader retention and stewardship pathways. Lead strategy for collegiate engagement, including student chapters, campus events and youth mobilization. Strengthen leadership development pipelines for student and emerging leaders. Collaborate with Brand, Digital, Social Media, Creative, Data & Insights, and Retention teams to align field initiatives with national campaigns. Use field insights to inform broader marketing, fundraising and supporter experience strategies. Contribute to integrated campaign planning and execution. Track and report on field marketing performance – participation, revenue, cost‑efficiency, downstream retention outcomes. Identify growth opportunities, risks and emerging trends within field engagement channels. Lead testing and innovation to improve engagement models, supporter experience and ROI. Lead, mentor and foster a high‑performing, collaborative, mission‑centered field marketing team. Support cross‑functional working groups and shared learning across engagement teams. Qualifications 10–15 years of experience in field marketing, experiential marketing, peer‑to‑peer fundraising or grassroots engagement, preferably in a nonprofit or mission‑driven organization. Proven track record of building and scaling field‑based engagement or fundraising programs. Experience managing vendors, agencies or distributed field teams. Strong strategic planning, budgeting and performance optimization skills. Demonstrated ability to lead cross‑functional initiatives and influence without direct authority. Excellent written and verbal communication and commitment to mission‑aligned storytelling. Expertise in field marketing performance metrics, ROI analysis and cost modeling. Familiarity with CRM systems and supporter data flows from field to digital environments. Strong understanding of peer‑to‑peer fundraising, events and face‑to‑face engagement best practices. Ability to translate field insights into actionable national strategies. Critical Qualities Eager commitment to IJM's Core Values: Christian, Professional, and Bridge‑Building. Self‑starter with strong initiative and disciplined priorities. Strong interpersonal skills and self‑awareness. Exceptional verbal and written communication. Flexible, collaborative and eager to support others. Effective team player fostering a collaborative environment. Creative problem‑solving ability. Legal & EEO Statements IJM welcomes candidates of all races, colors, ages, sexes, marital statuses or political ideologies and is committed to fair and equitable employment practices. Applicants must have the right to work in the United States. In accordance with SEC. 2000e‑1 Title VII of the Civil Rights Act of 1964, all employees are required to practice a mature orthodox Christian faith as defined by the Apostles’ Creed. Background checks, police clearance and reference reviews are required prior to hiring. Benefits (summarized) Comprehensive medical, dental and vision coverage; commuter and parking benefits in the DC metro area; retirement options; paid leave starting at 23 days; community spiritual formation; robust staff care resources. #J-18808-Ljbffr