Digital Marketing Manager, Paid Media, Seller Acquisition and Education (SAE)

Digital Marketing Manager, Paid Media, Seller Acquisition and Education (SAE) Arlington, Virginia, US — $109k – $160k Role Overview A mid‑level Digital Marketing Manager responsible for driving new third‑party seller acquisition through paid search campaigns, experimentation, and cross‑channel insights. The role focuses on data‑driven campaign design, optimization, and strategic initiatives across global teams. Responsibilities Manage paid search campaigns to drive new seller acquisition and test white‑space demand generation opportunities. Own paid‑media experimental testing design to uncover key insights and inform future campaigns. Build and execute campaigns, report on individual campaign results and broader trends. Improve tracking, attribution, and data access to analyze key metrics, including ROI. Document best practices in execution and reporting to serve as a model for partner teams. Collaborate closely with technical, business, finance, and design teams, and coordinate with other Amazon performance marketing professionals. Proactively evaluate and recommend optimizations/experiments for driving customer acquisition. Measure and analyze channel performance to drive downstream impact. A Day in the Life Passion for results and commitment to action‑oriented analysis. Creative problem‑solving with an “anything is possible” attitude. Relentless focus on the customer and improving their experience. Strong digital marketing and operational excellence skills. Ability to thrive in a fast‑paced, ambiguous environment. Proven track record of making data‑driven decisions that influence global scaling. Experience communicating status, risks, and process changes to cross‑functional stakeholders and leadership. Demonstrated ability to work effectively with cross‑functional teams. Basic Qualifications 4+ years of professional non‑internship marketing experience. Experience using data and metrics to drive improvements. Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables). Experience building, executing, and scaling cross‑functional programs or marketing campaigns from concept to completion. Experience managing and measuring marketing performance in various channels. Preferred Qualifications Experience managing external partners to develop marketing programs. Experience presenting ideas to various levels of an organization to gain support for initiatives. Demonstrated experience leveraging generative AI tools to enhance workflow efficiency and productivity. Experience identifying opportunities to integrate AI solutions into products and services to drive business value. Benefits Competitive salary, sign‑on payments, restricted stock units, comprehensive health insurance, 401(k) matching, paid time off, and parental leave. Equal Opportunity Employer Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, please visit the Amazon accommodations page. #J-18808-Ljbffr