Director of Sales

Director of Sales

This role is hybrid and works on average, 1 day per week in an office in Salt Lake City. Applicants must currently reside in the area to be considered for this role.


We're PRA, the leading destination management company (DMC) with 45+ years of experience across 32+ states and 100+ destinations.

We believe destinations have power-and our people unlock its magic. We push past boundaries to transform ideas into business event experiences that connect, inspire, and endure.

If you're curious, bold, and ready to build standout experiences, you'll find your place here.

Primary Responsibilities

• Determine annual goals and gross profit plans by implementing marketing strategies; analyzing trends and results.
• Manage Regional Sales Managers to ensure goals are achieved.
• Develop and maintain sound employee relations at all levels to include counseling and disciplining employees; planning, monitoring, and appraising job results.
• Establish sales objectives by forecasting and developing annual sales quotas for regions and territories; projecting expected sales volume and profit for existing and new products.
• Implement national sales programs by developing field sales action plans to ensure generation and growth within assigned territories.
• Maintain sales volume, product mix, and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitors.
• Establish and adjust selling prices by monitoring costs, competition, and supply and demand.
• Maintain professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.
• Oversee "closing" program contracts with problematic clients, qualifying leads and developing program ideas for leads.
• Develop travel budgets and schedules for VP and/or GM's approval as well as monitoring client marketing budget.
• Represent PRA at key association and industry groups through membership to include tradeshows and local networking events to meet potential clients.
• Responsible for remaining current and knowledgeable of industry trends and developments.
• Contribute to team effort by accomplishing related results as needed.
• Perform other duties and responsibilities as required or requested.

Qualifications:

• Minimum 5 years' experience in sales, specifically in a Business Events Company, DMC, incentive travel, event management, convention services, hospitality, or related field.
• Bachelor's degree in Business, Management, Marketing, Hospitality, or related area.
• Must be an effective sales leader, with notable experience leading and directing sales teams.
• Destination knowledge in the areas geographically located in the surrounding areas of their assigned office(s).
• Industry relationships in these areas.
• Record of success in sales and marketing strategies, accomplishing goals aligned with organizational strategic planning, including annual goals and gross profit.
• Experience with client development.
• Ability to provide solutions and/or resources to challenges/opportunities that may arise during the development and sale of programs.
• Ability to develop and maintain strong supplier/partner relations at venue and community locations, including negotiation on behalf of clients for best locations, terms, etc.
• Ability to professionally represent PRA at client meetings, site inspections, industry and association functions, supplier/partner meetings, and staff meetings.
• Proven experience in the management of a sales force including training, motivating, and regular job appraisals.
• Strategic planning experience, including analyzing trends, establishing sales goals and profit margins.
• Expertly proficient in Excel, Word, Power Point, Outlook, and other software deemed necessary for the job.
• Must be able to read, analyze, and interpret client proposal requirements, RFPs, contracts, financial reports, and other legal documents.
• Must be able to respond to common inquiries or complaints from clients, supplier/partners, and co-workers.
• Must be able to effectively present information and respond to questions from clients, supplier partners, and hoteliers.
• Must be able to prepare sales reports, using complex calculations, for sales meetings and client presentations.
• Must be able to anticipate and deal with problems involving few concrete variables in a typical office situation.

Benefits include Medical Insurance, Dental Insurance, Vision Insurance, 401(k) with Company Match, Short-term and Long-term Disability Insurance, Life Insurance, Employee Assistance Program, Paid Vacation Time and Paid Holidays, Paid Sick Time, Parental Leave, Pet Insurance, Flexible Spending Accounts, and others.

Ready to discover where next begins?

PRA offers you room to grow, create, and step confidently into your next era.

When you join PRA, you'll have the opportunity for a creative, energetic, and inspiring career in sales, creative, operations, production and more.

Our Services

Activations * Experiential Marketing * Event Strategy * Experience Design * Interactive Installations * Themed Events & Décor * Adventures & Excursions * Dining & Culinary Experiences * Entertainment & Performances * ESG & Social Impact Integration * Team Building & CSR * Transportation & Logistics * Meeting Management * AV Management * Content & Messaging * Content Design & Production * Demo Experiences * Theatrical Design & Delivery